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Capsule x Attractly

From bloated tools to real results: How Attractly found the right fit with Transpond

How Attractly found the right fit with Transpond to help them create real results.

Adam Clarke is the Founder of Attractly, a growth marketing and CRM consultancy. He supports his clients with marketing execution, CRM implementation, and helps to fill any potential knowledge or capacity gaps.

“I have several freelancers who contract for me, particularly when something isn’t my area of expertise. My goal is always to keep my clients happy.”

When looking for a solution, Adam needed a platform that integrated well with the tools he already used. Transpond was able to do this without the additional bloat, helping him deliver high-value support for small to mid-sized clients.

Hands typing on a laptop displaying data analytics charts and graphs, with a smartphone and glasses on the desk.

Finding an affordable and scalable solution

As Attractly grew, Adam found that many of his clients, particularly accountancy firms and facilities management companies, were experiencing steep cost barriers.

“HubSpot Starter is a gateway drug to the whole ecosystem, but before you know it, you could be spending £7,000 to £10,000 a year without even realizing.”

Adam recognized that his clients needed advanced email and automation capabilities without the enterprise-level price tag. To meet these needs, he started by searching for a tool that could cover 70-90% of HubSpot’s functionality at around 10% of the price tag. But most of all, the solution needed to integrate seamlessly with HubSpot.

“Choosing Transpond was a big decision because in many cases it’s replacing something you’ve already got with a better tool that is more cost-sensitive. For me, it was important to have something that’s really good at the task in hand, relatively easy to use, with great email sending and analytics. Every box is just ticked by Transpond—it just works."

As a consultant, Adam noted that asking clients to navigate bloated tools with unnecessary features was asking a lot. “They’re already using 30-plus tools in their business. With Transpond, the learning curve wasn’t massive, and that was a big tick for me.”

Solutions that simplify

Transpond was exactly what Adam needed - a tool that did exactly what he needed and did it well. Unlike other users with endless add-ons, Transpond is clean, intuitive, and has made onboarding easy for his team and clients.

He was also impressed by practical features: “I really like the option to resend an email if the receiver hasn’t opened it. It’s something we try to do anyway, but having the process automated instead of doing it manually is a big time saver.”

Adam also likes that he can stagger email sends, which is great for clients using the tool for the first time, or who are re-engaging with contacts they haven’t spoken to in a while. The confidence Transpond inspired was so strong that Adam now takes on onboarding for other agencies, ensuring their clients benefit from the same reliable, straightforward experience.

A hand writes "AUDIENCE" and draws an arrow on a whiteboard with a dry erase marker.

Continued support from the whole team

Onboarding with Transpond felt straightforward, and Adam was constantly reassured thanks to the high level of support provided.

“I got lots of support from the team, and now we’ve got a partner manager at Transpond, which is great. We check in regularly, even if there’s not much to say, it’s nice to have those conversations and hear about new features,” he explained.

Adam values the way Transpond takes a deliberate, thoughtful approach to product design and partner success. Particularly, the consideration behind the product and the team's dedication to continually improving the product.

Unlike other tools where features can feel rushed or disconnected, Transpond’s updates made sense in the context of his agency’s day-to-day work and his clients’ needs. That balance of responsiveness and reliability stood out.

“It just feels different, it is different, and I hope that continues.”

Creating results that make a real impact

Since implementing Transpond, Adam has noticed a real shift in how his clients approach email marketing. He explains that: “Clients that had lapsed in email marketing are now doing it again, and what they’re doing now is 100 times better than what they used to do.”

Campaigns are achieving engagement rates above industry benchmarks, which Adam credits to a mix of his consultancy and the platform itself. He describes Transpond as the right tool at the right time, a solution that not only delivers solid performance while making the process feel achievable for businesses that previously felt overwhelmed.

Ultimately, the biggest impact is momentum. Clients are now more invested in email marketing and eager to explore what else they can do.

A woman uses a tablet with a stylus at a white desk.

Conclusion

Attractly’s story highlights how the right tool can not only boost marketing performance but also client confidence. With Transpond, Adam has been able to create a perfect balance between power and simplicity, giving his clients the features they need without overwhelming them.

With responsive support, thoughtful product improvements, and consistently strong results, Transpond has become more than just software for Attractly; it’s a trusted partner in growth.

Looking to grow and engage your audience? Try Transpond free today and discover a simpler way to scale with confidence.


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