Capsule Brand

A great brand starts with a great story

The Capsule brand is the embodiment of our company, encompassing all of the experiences and expectations that people associate with us. Our brand is based on four key descriptors: simple, approachable, trusted and playful. These words are the driving force of our product and customer experience.

  • Headquarters

    Manchester, UK

  • Established


  • Team Members


  • Customers


Capsule Screenshots

Describing Capsule

Capsule is a smart, simple online CRM that helps businesses to stay organized, know more about their customers, build strong relationships and make the most of sales opportunities.

Some of our core features include: contact management, task management, sales pipeline, opportunity management and sales analytics. Our mobile app is available on iOS and Android. Capsule integrates with dozens of applications including Microsoft 365, Google Workspace, Mailchimp, Xero, QuickBooks and many more.

Using our brand

These guidelines will help you correctly make use of our brand. If you are having trouble with anything or are unsure which logo variation is most suitable for your purposes, please contact


In instances when the Capsule brand has already been established we use the logotype on its own. The minimum clear space should utilize the letter “C” from the logotype.

Download logotype


Our logomark should only be used on its own in limited circumstances. The minimum clear space should utilize the inner “dot” from the logomark.

Download logomark
Capsule Screenshots

Brand Colors

If you would like to use our color palette when referencing Capsule, please only use our core brand blue in conjunction with our logo.

#453DD8RGB 69, 61, 216CMYK 68, 72, 0, 15
#111111RGB 17, 17, 17CMYK 0, 0, 0, 93