Mailchimp has long been the go-to platform for email marketing, giving small businesses the tools to design campaigns and personalize outreach. In recent years, it’s also branded itself as a 'marketing CRM,' offering analytics that help teams understand who they’re talking to.
But outside of marketing, its features are very limited, and additional features can quickly add up, making it very expensive for smaller organizations.. For businesses that want more than just campaign data, connecting Mailchimp with a dedicated CRM is what turns audience insights into real customer management.
In this guide, we’ll look at CRMs that integrate directly with Mailchimp, showing how they extend its marketing strengths into sales, customer support, and everyday operations.
Mailchimp’s built-in CRM: strong but limited
Mailchimp isn’t just an email marketing platform anymore. With its built-in CRM features, it gives small businesses a way to centralize customer data and run more targeted campaigns. For teams that don’t want to use multiple tools, this setup can be a helpful first step into customer relationship management (CRM).
What Mailchimp already offers
With a Mailchimp account, you gain access to a lightweight set of customer management tools:
- Audience dashboard that pulls together contact data organized by location, behavior, and growth trends.
- Customer segmentation and tags that help tailor marketing campaigns to the right target audience.
- Analytics features show how people interact with email campaigns, landing pages, or ads, so you get valuable insights into customer behavior.
- Marketing automation for repetitive activities, like sending a welcome series or reminders.
Where it falls short
Yet Mailchimp’s CRM solution isn’t the same as dedicated CRM software.
It doesn’t track the sales process or provide a full view of customer interactions beyond marketing efforts. For businesses that want better control of their operations, the limitations show up fast:
- No holistic view of all customer information – campaign engagement is there, but not deals or tasks.
- Minimal contact management beyond audience data.
- No way to log calls, meetings, or the kind of day-to-day CRM work needed for sales and service teams.
On its own, Mailchimp helps handle email marketing tasks. Paired with the right CRM platforms, it becomes part of a bigger system that manages the entire customer experience: from the first click to repeat business.
Best CRM for Mailchimp in 2025
Capsule CRM + Mailchimp
Capsule’s Mailchimp integration is built for teams that want their email marketing campaigns and customer relationship management to operate in sync without creating double the work.
Instead of exporting CSVs or using hundreds of lists, Capsule CRM pushes your contact data directly into Mailchimp audiences. At the same time, campaign activity flows back into Capsule – so sales and account managers see when a contact has opened, clicked, or unsubscribed.
Setup options
The integration comes in two flavors:
- Standard integration (available on all plans): export lists or individual contacts from Capsule to Mailchimp, with support for mapping custom fields and tags.
- Webhook integration (available on paid plans): adds more automation, such as automatically creating new Capsule contacts from Mailchimp sign-ups, logging updates as notes, and tagging unsubscribes in real time.
This flexibility means small teams can start simple, then layer on automation when needed.
Key features
- Add Capsule contacts to Mailchimp audiences with list filters.
- Sync tags and custom fields from Capsule into Mailchimp for better customer segmentation.
- Record campaign activity inside Capsule, keeping audience data tied to the right contact record.
- Use webhooks to turn unsubscribes into Capsule tasks for sales or support follow-up.
What users like
Users consistently mention how straightforward the setup is and how valuable the Mailchimp link becomes in daily use. One reviewer said they 'like the fact that I can use a CC to drop all emails directly in Capsule' and praised the Mailchimp integration for being seamless.
Another highlighted that Capsule 'integrates smoothly with apps like Gmail, Xero, and Mailchimp, so everything works together seamlessly.'
For many small business owners, this pairing has been a long-term companion. As one user put it: 'I discovered Capsule in 2012 and haven’t questioned switching since! … It integrates great with my accounting software and Mailchimp.'
Unlike more complex CRM platforms, Capsule focuses on keeping things lightweight.
For SMBs, that’s an advantage: you still get the benefits of Mailchimp CRM integration: clean CRM data and less risk of manual errors. Capsule’s design makes it a practical bridge between everyday marketing efforts and ongoing sales or service conversations.
Pipedrive + Mailchimp
Pipedrive is one of the most sales-oriented CRM tools, and when integrated with Mailchimp, it creates a strong connection between sales and marketing strategy. Instead of running campaigns separately, you can combine the two systems and market smarter by using pipeline progress to trigger email activity.
How the integration works
The native sync lets you export contacts and add them directly to Mailchimp audiences. With tools like Outfunnel or Unito, you can create audience-based workflows that feed campaign engagement back into Pipedrive, so your sales team knows exactly who opened or clicked. Segmentation options and tagging make it easier to enhance targeting without manual updates.
Why teams use it
Salespeople save time because repetitive activities like updating lists or chasing cold leads are automated. Support teams benefit from clear customer interactions tied to campaigns. Managers gain valuable insights into lead progression on the spot.
For sales-driven organizations looking for more leads, this pairing is a straightforward way to manage campaigns and turn potential customers into paying ones.
HubSpot + Mailchimp
HubSpot is a fully fledged CRM marketing software platform, but its Mailchimp connection is often used when companies want to keep Mailchimp as their main email marketing tool.
The two can sync in real time, which means new contacts added through Mailchimp automatically show up in HubSpot, and engagement data (opens, clicks, and bounces) appears inside detailed customer profiles.
How the integration works
HubSpot Data Sync provides a two-way link between systems, including custom field mapping and historical imports. That makes it easier to integrate Mailchimp campaigns into your existing sales process and improve segmentation options.
Why teams use it
Marketing and sales teams can manage their activities more smoothly, using insights from email marketing campaigns to build personalized experiences. Managers get a clearer view of pain points across the customer base, while sales teams can follow up with potential customers who have already shown interest.
While powerful, HubSpot can feel heavy and expensive if Mailchimp remains the central marketing platform. It’s best suited for companies where CRM tools play a pivotal role across departments and advanced automation justifies the cost.
Zoho CRM + Mailchimp
Zoho CRM offers a dedicated marketplace extension to integrate Mailchimp, giving teams the flexibility of two-way synchronization between contacts, campaigns, and subscribers. For companies already using Zoho’s broader ecosystem of apps, this integration fits naturally and helps them market smarter with less effort.
How the integration works
Once connected, new contacts in Mailchimp are synced into Zoho, and updates to customer information is shown in both systems. Email activity from campaigns can be viewed alongside CRM records, offering deeper audience insights.
Why teams use it
For marketing teams, this pairing enhances targeting by allowing segmentation options that pull directly from CRM data. Campaign results can trigger follow-ups or tasks in Zoho. With CRM data feeding back into Mailchimp, companies get more leads and can refine their marketing strategy around actual customer behavior.
Zoho’s strength lies in affordability and breadth, but feature depth scales with paid plans. For SMBs already tied into Zoho’s suite, it’s a cost-effective way to manage campaigns and align your strategy.
Insightly + Mailchimp
Insightly combines CRM tools with project management, and its Mailchimp connection builds a bridge between campaign activity and ongoing client work. However, this integration is only unlocked on paid tiers, which makes it more relevant for growing businesses rather than startups.
How the integration works
Once enabled, Mailchimp accounts can be connected to Insightly to import or export subscriber lists. Scheduled imports keep audience data updated over time. With third-party apps like Outfunnel or Zapier, you can also sync campaign activity back into Insightly projects, creating notes or tasks tied to customer interactions.
Why teams use it
This setup helps teams manage marketing efforts in context, ensuring customer emails and campaign updates are linked to the right projects. Managers save time by automating various activities, while support teams can spot pain points faster with activity records in one place.
The integration isn’t as seamless as with some other CRM platforms, but for companies already using Insightly for sales and project tracking, adding Mailchimp can play a key role in keeping both marketing campaigns and delivery work aligned.
Copper + Mailchimp
Copper is built for Google Workspace users, and its Mailchimp integration reflects that same simplicity and ease of use. With native two-way syncing, teams can update leads in one system and see those changes instantly in the other, creating better control over audience data.
How the integration works
Copper supports automatic contact creation, custom field mapping, and activity logging. That means Mailchimp campaign activity can feed back into Copper, enriching customer information for account managers and sales teams. More advanced workflows are possible with n8n or Zapier, which allow you to streamline mundane activities or create personalized experiences based on segmentation options.
Why teams use it
For small businesses living in Google Workspace, this integration helps them manage campaigns efficiently. The ability to sync new contacts and track engagement ensures potential customers are always visible in the CRM.
Compared to heavier CRM software, Copper offers a user-friendly way to integrate Mailchimp, making it easier to save time and focus on growing the customer base.
Conclusion
Mailchimp has added light CRM features over the years, but it still shines brightest as an email marketing platform. The real advantage comes when you connect it with a dedicated CRM solution.
That’s when audience data turns into a full picture of customer interactions, campaigns fuel the sales process, and repetitive marketing tasks can be automated instead of patched together.
The 'best' integration depends on your setup. But for most small and mid-sized businesses, Capsule strikes the right balance. Pairing Capsule with Mailchimp simply creates a smoother path from first email to repeat business.
