Best free CRM for real estate: our top picks

Real estate work rarely slows down. One moment you’re touring apartments, the next you’re answering three client calls while trying to update your list of leads. In real estate, every minute counts: between client meetings, showings, and paperwork, there’s little time left for admin.

That’s where a CRM comes in. It keeps all your communications in one organized system. Sounds great, but at the same time, you don’t want to spend a fortune on software before seeing real value. That’s why we’ve rounded up the best free CRMs for real estate, ideal for solo agents, small teams, and growing brokerages.

What makes a good free CRM for real estate?

Real estate work revolves around people, properties, and timing. A good CRM software helps you connect all three. The best free CRM tools do more than store customer data; they act as an assistant that organizes your day. These are the key features to consider when picking a CRM that truly fits your real estate needs:

1. Contact and lead management

Agents need to handle dozens of prospects at once: buyers, sellers, investors, and tenants. Without structure, important details vanish. A solid contact management feature keeps every customer record in one place, showing who they are, what they want, and how they’ve interacted with you. You can track lead generation sources and personalize messages to build lasting client relationships.

2. Pipeline and deal tracking

A visual sales process helps agents see where each deal stands. You can prioritize the hottest leads and identify where negotiations stall. With tools for deal management, custom dashboards, and automated notifications, you’ll spend less time chasing updates and more time closing sales.

3. Integration with your existing tools

Agents already rely on tools like Google Calendar, Microsoft Office, and property platforms. A well-designed real estate CRM connects them all. Integrations mean emails, calls, and meeting notes flow straight into your CRM system, keeping client communication organized without manual entry. Bonus points for email tracking and social media integration, which help you spot engagement from new prospects.

4. Task automation and reminders

Every deal involves dozens of small actions: sending disclosures, scheduling showings, updating buyers, and so on. Task automation handles the routine. Smart CRMs let you assign tasks and receive alerts when a follow-up is due, giving your day structure even when things get hectic.

5. Mobile access and scalability

Real estate doesn’t happen behind a desk. The best free plan options include mobile functionality, so you can update contacts and manage sales activities right from your phone. As your business grows, check that the platform scales smoothly: some support up to two users, others unlimited users, before moving into paid plans with advanced features like analytics or property tracking.

When testing a free account, focus on usability over quantity. A user-friendly interface with a few valuable features will serve you better than cluttered software promising all the features at once. The right real estate CRM makes every interaction easier and helps you deliver the personal touch that wins repeat clients.

Best free CRM software for real estate: our ranking

Capsule CRM

Capsule CRM offers a simple customer relationship platform that keeps your contacts, deals and tasks in one place. Many agents appreciate how quickly you can get up and running, without wrestling with complicated setup or unnecessary features.

It’s designed to feel less like a full-time software commitment, and more like a helpful assistant: perfect whether you manage a handful of listings or oversee a small agency.

Key features for real estate/property managers

1. Custom pipeline deal tracking. You can tailor your sales pipeline to reflect the unique stages of property transactions, from listing to offer to closing. That means you always know where each deal stands, which ones need follow-up, and where you may need to step in.
2. Unified contact management. All buyer and seller details, conversations, notes and history live in one tool. For real estate pros handling multiple leads at different stages, this ensures no client or property gets lost.
3. Email and document sync. Capsule integrates with Gmail, Outlook and other tools so every email, attachment or document (like offers or disclosures) links back to the right contact or deal. That saves you from digging through inboxes when you need to reference past interactions.
4. Task scheduling and automation. Set reminders for showing appointments, follow-up calls, or contract deadlines. Automations help ensure you never miss a key step in a transaction, particularly valuable when managing multiple listings.
5. Mobile access and simplicity. Whether you’re at a showing, in a client meeting or on the move, Capsule’s mobile capability lets you update leads, view our pipeline, and log tasks in real time. This makes staying on top of your workload far less painful.
6. Scalability with clear pricing. You can start with a smaller setup, and as your business grows, you won’t feel forced into complex or hidden upgrade costs. Capsule keeps things transparent, which means you can scale without surprises.

Pricing

Capsule CRM offers a free plan (ideal for very small teams or solo agents) plus paid plans that begin around $14 per user/month and scale upward depending on users and features.

That makes it a cost-effective choice if you’re testing a CRM or simply want something that won’t blow your budget while you build your business.

Users love Capsule CRM for its versatility and simplicity.

Many real estate professionals say it feels like a natural part of their daily routine, not another tool they have to force themselves to use.

Ready to give it a try?

Start your free account with Capsule CRM today and see how it fits your real estate workflow: no heavy setup, no long commitment.

HubSpot CRM

HubSpot CRM is one of the most popular tools among agents who want to combine contact management with built-in marketing capabilities. The free HubSpot CRM helps you track leads and create marketing campaigns directly within the platform.

Its all-in-one setup is ideal for a growing real estate company that wants to nurture leads while keeping deals organized under one roof.

Pros

• Comes with ready-made email templates and landing pages that make lead generation easier for busy agents.
• Includes project management tools to monitor marketing and sales activities in the same workspace.
• Offers advanced CRM features like automated workflows, reporting dashboards, and call tracking, even on the free plan.

Considerations

• The dashboard can feel overwhelming for smaller teams that just need simple contact tracking.
• Customization takes time, especially for agents new to business accounts and automation setup.
• Many essential features, such as advanced analytics or extended storage, sit behind paid tiers.
• Customer support and onboarding are limited in the free version, which can slow down implementation.

HubSpot is great if you want marketing automation and campaign management in one place, but for agents focused on simplicity and direct deal tracking, Capsule CRM is often a smoother, lighter alternative.

Zoho CRM

Zoho CRM stands out as a powerful customer relationship management solution for larger brokerages that need advanced analytics to manage multiple agents and listings. It combines AI-driven insights with strong sales automation tools.

While Zoho’s depth of features is impressive, setup can be time-consuming, especially if your workflows aren’t yet defined.

Pros

• Offers extensive automation and reporting, perfect for teams handling hundreds of leads at once.
• Allows agents to store and filter detailed contact history, giving them a complete view of client interactions.
• Supports custom data fields and advanced segmentation, letting brokerages adapt the system to their existing marketing processes.

Considerations

• The interface can feel crowded for smaller teams transitioning from spreadsheets.
• Setup and configuration take effort, often requiring guidance or onboarding help.
• Some features are locked behind higher plans, making it less appealing for small businesses on tight budgets.
• The learning curve may discourage agents who prefer simpler tools for day-to-day operations.

Brokerages with advanced pipeline needs can benefit from Zoho CRM, though agents seeking a smoother start and easier tailoring often gravitate toward Capsule CRM.

Bitrix24

Bitrix24 is more than just a free real estate CRM. It’s a full workspace combining CRM, team chat, document sharing, and project management.

The platform’s mix of automation, internal collaboration, and client communication tools makes it especially useful for agencies that value transparency and teamwork.

Pros

• Built-in chat and task management tools keep your team aligned on every property deal.
• Integrates marketing tools such as email campaigns and web forms for lead generation.
• The free plan allows tracking of unlimited deals, making it attractive for growing agencies managing many properties.

Considerations

• The interface can feel cluttered due to the number of available features.
• Initial setup and customization can take time before everything runs smoothly.
• Advanced automation and analytics require paid upgrades.
• Smaller teams might find it overly complex compared to lighter, more focused CRMs.

Bitrix24 offers strong collaboration and marketing tools, but for teams that value a clean workspace over all-in-one complexity, Capsule CRM provides a far easier experience.

RealtyJuggler

RealtyJuggler is a dedicated CRM for real estate professionals, built with agents’ day-to-day needs in mind. It includes ready-made templates for listings, MLS data import, and automated drip campaigns for long-term follow-ups.

Although the interface feels a bit dated, its practical toolkit more than makes up for it: especially for agents who value reliability over design flair.

Pros

• Purpose-built for real estate, with listing templates and MLS import that simplify lead management.
• Supports long-term nurturing through automated email drip campaigns and reminders.
• Stores detailed client data, making follow-ups and communication more personal and efficient.

Considerations

• The user interface looks outdated compared to newer CRMs.
• Mobile usability is limited, which can slow agents who work primarily on the go.
• Some users report that adding more features requires extra setup or paid upgrades.
• Integrations with third-party apps are not as seamless as modern systems.

RealtyJuggler suits agents who want reliable productivity features, yet teams craving a more polished interface and up-to-date automation will often get better speed and usability from Capsule CRM.

Freshsales (by Freshworks)

Freshsales is designed for real estate professionals who live on their phones. Its mobile app lets you manage leads, track calls, and respond to inquiries instantly: perfect for agents who need to move fast. The platform’s AI-driven lead scoring offers valuable insights into which clients are most likely to close.

It’s a smart choice for smaller teams that want automation and flexibility in one tool.

Pros

• Powerful mobile app allows full access to deals, contacts, and communication on the go.
• AI-based lead scoring helps prioritize prospects and improve conversion rates.
• Real-time alerts and analytics provide valuable insights into deal progress and client activity.

Considerations

• The free plan supports only three users, which limits collaboration for larger teams.
• Some automation features and reporting tools are gated behind higher tiers.
• Customization options can feel limited compared to other CRMs in its class.
• Syncing across multiple devices occasionally requires manual refreshes.

Freshsales is excellent for fast-moving agents who want a reliable mobile experience, but for teams that plan to grow as their business expands, Capsule CRM offers more flexibility and a simpler path to scaling.

Streak CRM

Built right into Gmail, Streak CRM suits agents who prefer to keep everything inside Google Workspace. It converts your inbox into a capable CRM so you can oversee pipelines and send bulk emails without switching tools.

Its seamless integration is perfect for agents who prefer working from their email rather than a separate platform.

Pros

• Fully embedded in Gmail, allowing instant access to contacts, deals, and follow-ups.
• Mail merge and pipeline tracking make outreach and deal management fast and simple.
• Offers automation, snippets, and scheduling tools that rival larger CRMs’ advanced functionalities.

Considerations

• Works best only within Gmail, limiting flexibility if your team uses other tools.
• While setup is quick, managing multiple pipelines can feel cumbersome over time.
• Some advanced functionalities such as reporting and team sharing require paid plans.
• The free version may appear simple, but hidden costs can arise as your needs grow.

Streak CRM works well for Gmail-driven workflows, though teams that use a variety of tools beyond Google Workspace may get more mileage from Capsule CRM’s versatility.

Insightly

Insightly is a powerful tool for agents and brokerages that value long-term relationships as much as closing deals. It helps real estate professionals maintain client trust long after the transaction ends.

The platform connects smoothly with Google apps and social media, making it easy to manage communications across multiple channels.

Pros

• Let's you build detailed customer profiles with notes, documents, and communication history.
• Offers built-in meeting scheduling tools that sync with calendars to simplify client coordination.
• Post-sale project tracking helps you manage follow-ups, maintenance, or referral programs.

Considerations

• The interface can feel more geared toward corporate projects than property sales.
• Some reporting and automation features are reserved for higher-tier plans.
• Mobile access is reliable but not as intuitive as competing CRMs.
• Integrations can take time to set up if you’re new to workflow automation.

Insightly provides strong tools for staying connected with clients post-transaction, yet Capsule CRM is often the better match for agents who value simplicity over extra features.

Agile CRM

Agile CRM is a solid pick for real estate teams looking to automate repetitive work. It handles lead scoring and pipeline management with surprising depth for a free plan.

Agile can support up to 10 users, making it a practical option for small agencies that want structure and scale without financial strain.

Pros

• Automates lead nurturing, follow-ups, and deal tracking to save time on routine tasks.
• Built-in email and campaign tools help you maintain consistent outreach.
• Supports building pipelines, allowing teams to manage buyers, sellers, and rentals in one place.

Considerations

• The interface can feel outdated and less intuitive compared to modern CRMs.
• Some integrations and reporting tools are limited in the free version.
• Occasional lags or sync issues appear when handling larger contact lists.
• Customer support response times can be slower for users on the free plan.

Agile CRM is a solid pick for teams seeking low-cost automation, but those who prioritise a cleaner interface often find Capsule CRM more refined and easier to adopt.

Conclusion

A well-chosen CRM can turn your real estate work from constant catch-up to calm control. It keeps deals visible, follow-ups automatic, and client relationships stronger with every interaction.

For any real estate business aiming to scale, the right tool makes all the difference.

Capsule CRM delivers that balance: simple to start, powerful when you grow.