If you're looking for a new CRM but don't want to choose between established market leaders, Attio seems like a solid choice.
However, there are certain downsides to consider, too. From the complex onboarding to limited integrations and inconsistent customer support, Attio leaves much to be desired.
Today, we'll show you why you should reconsider purchasing Attio and what you might want to look at instead.
Key reasons to look for Attio alternatives
There are not that many Attio reviews online (only about 30 on G2 at the moment of writing), and they're all very mixed. While most Attio users praise how customizable this CRM is, the complaints all point to the same issues:
The integration capabilities are limited
Integrations are Attio's weak point because there just isn't much choice, not only compared to enterprise CRMs, but also compared to other small business CRM tools. These are the only native integrations available:
- Gmail
- Outlook
- Segment
- Mailchimp
- Slack
- Outreach
- Mixmax
- Typeform
For everything else, you can connect Attio with Zapier and unlock 5,000+ different integrations. Of course, using Zapier with anything means paying extra for each Zap, which means that Attio can end up being fairly expensive if you have an advanced tech stack.
Out of all the missing integrations, users most frequently complain about not being able to connect with LinkedIn:
"It is not intended for outbound. And it doesn't have an integration with LinkedIn's inbox, as it has with Gmail, is improving in integrations, but little else." - G2 review
The pricing plans pose limitations that force you to upgrade
Attio CRM has one free plan and three paid plans. The Free plan is fairly limited as it gives you just three seats and objects and 50,000 records: a fair amount for businesses that have never had a CRM. However, most small businesses switching from any tool (or even spreadsheets) will find the record limit too low.
The cheapest plan is called Plus and costs $29 per user per month (billed annually), and you can add unlimited users to your team. However, you're limited to 250,000 records, which means you can scale, but only until you hit this ceiling. Perhaps more importantly, this plan doesn't include email sequences.
The Pro plan sets you back $69 per user per month and comes with some neat extras, such as custom objects and relationship attributes. Records are unlocked to 1 million. The most notable difference is the addition of team management features, which come by default in other CRM tools in cheaper plans.
The Enterprise plan only removes limitations. There are no additional features that can't be found in cheaper plans.
Attio CRM has a steep learning curve
While many sales and marketing teams will appreciate the customizability of Attio (especially compared to established enterprise CRM platforms), there is quite a bit to do before you get to any customization.
One of the biggest complaints about Attio is how difficult it is to get started with. This encompasses workflow management:
"Setting up workflows can be tricky the first time you do it. There is lots of information available to help, but it still just doesn't feel simple. It took me a lot of trial and error to start. Now it's easy, but it took me longer than expected to learn." - G2 review
The overall ease of use:
"It took us some time to completely integrate with each team member since all of them had to be competent in the right application of Attio tools." - G2 review
And basic contact management features:
"I encountered significant issues with Attio's data uploading capabilities. Despite uploading data multiple times, the software failed to process my leads correctly, leaving me with only a fraction of what I intended to upload, even though my total lead count was under the stated limit for the free account. Attributes I named were ignored, and the software created unnamed entities instead. The process was time-consuming and inefficient, which is particularly frustrating during the crucial early stages of a startup where time equals money. This inability to handle basic functionalities like data upload makes the platform unreliable for my needs." - G2 review
And when you get stuck and need help figuring things out, there may be no one available to help.
The customer support could be improved
Depending on which plan you're on, you'll have different levels of customer support available. The more you spend, the higher the likelihood that you'll talk to a human being. In short:
- Users on the Free and Plus plans have access to the Attio help center + email, and chat support
- Pro and Enterprise plan users have priority support, but it's not stated whether this is over the phone or not
Combine this with the complex onboarding, and you'll determine that Attio is not beginner-friendly. Or, as one G2 user put it:
"Customer support has not always been that responsive when we reached out. True that there are some standard pages for problems that solve 80% of the work, but you can really struggle with the remaining 20%"
The best Attio CRM alternatives for sales teams in 2026
If Attio is too complex and expensive or simply underdeveloped in terms of integrations, you can look at countless other customer relationship management tools. But that would take hours of research, which is why we're giving you an overview of the best Attio CRM alternatives that fix Attio's shortcomings.
Capsule CRM
Capsule CRM is a straightforward, cloud-based CRM built for small and medium-sized teams that want clean contact management and simple sales tracking without learning a maze of features. Capsule combines contacts and opportunities in one place with a gentle learning curve.
Key features
- Contact and lead management keeps all customer records and communication history in one tidy database.
- Sales pipeline tracking gives a clear view of opportunities in progress with visual boards and list filters.
- Task and activity management lets teams log calls, follow-ups and meetings to stay on top of daily actions.
- Email integration connects Gmail, Outlook, and other inboxes so you can send and log emails from within the CRM.
- Custom fields and tags allow you to capture business-specific data and organize contacts the way you want.
Capsule CRM is a better choice than Attio for teams that want to get up and running quickly with minimal setup and complexity.
The interface is intuitive, and the core CRM functions are easier to adopt for small teams, reducing the time you spend on onboarding and configuration. Capsule also offers solid integration options for essential tools out of the box, while Attio requires extra steps or third-party services for basic connectivity.
It's also more affordable than Attio, with a stronger free plan.
Speaking of which, you can get started with Capsule for free today.
You can also read our direct comparison of Attio vs Capsule.
Folk CRM
Folk CRM is a lightweight CRM for small sales teams and freelancers.
It works like a more capable version of a spreadsheet, and users often compare it to Google Sheets or Airtable. It centralizes contacts and outreach in one interface, with a strong LinkedIn integration. Folk is ideal for teams that want a clean, easy way to manage relationships and sales activity without long onboarding.
Key features
- Automated contact capture and enrichment pulls in contact info from email, LinkedIn, and other sources.
- Email integration and outreach tools sync Gmail or Outlook to log messages and run bulk personalized campaigns.
- Workflow automation triggers emails and actions based on events to reduce repetitive tasks.
- Chrome extension adds prospects from LinkedIn and web pages with one click.
Folk CRM can be a better fit than Attio for teams that want a working CRM out of the box and not a long setup project.
The simplicity and fast adoption mean that small teams can start managing contacts and outreach immediately. On the other hand, Attio’s flexibility can demand time and attention before it’s operational. Folk users love the easy customer data enrichment and a functional LinkedIn extension for Chrome, while Attio doesn't connect with LinkedIn at all.
Read our comparison of Capsule vs Folk CRM.
Affinity
Affinity is a CRM built around relationship intelligence features. It helps teams uncover opportunities hidden in their professional networks and track deal flow with a high level of context.
Affinity customers are typically private equity, venture capital, investment banking, and professional services teams that depend on deep relationship tracking over high-volume transactional sales. Affinity automatically captures interactions and enriches data, so you spend less time entering information and more time actually closing deals.
Key features
- Relationship management and strength scoring quantify connection strength to reveal warm introduction paths.
- Network insights and mapping highlight how your contacts link to opportunities across your team.
- AI-enriched records pull in firmographic and contextual data from multiple sources to enrich profiles.
- Customizable views let you track deals and interactions in a way that works based on your particular customer interactions or sales pipelines.
Affinity is a better choice than Attio if relationship management and interaction context are core to your business model.
The automatic data enrichment eliminates most admin work that Attio leaves up to users. Its scoring and network insights help you prioritize outreach and introductions on your strongest paths. For teams that depend on connections to source and close deals rather than simple pipeline tracking, Affinity provides deeper relationship awareness out of the box.
Rings
Rings is a relationship intelligence CRM built for teams that rely on deep networks and context to win business, such as investment firms and high-touch B2B sellers.
It combines CRM functions with relationship mapping so you can understand who knows whom and surface meaningful connections. It’s suited for organizations that prioritize warm introductions and context-rich engagement over basic pipeline tracking.
Key features
- Relationship mapping connects contacts and companies visually to reveal warm paths and hidden opportunities.
- Automated data capture pulls in email, calendar, and meeting history so records stay up to date.
- AI search and insights let you query your CRM data in natural language and surface context you would otherwise miss.
- Priority outreach analytics shows who you should contact next based on activity and engagement patterns.
Rings is a stronger choice than Attio for teams that depend on relationship data and introductions as part of their sales or deal process.
It removes a lot of manual upkeep by automatically capturing interaction history and mapping connections, while Attio leaves more of that work up to user configuration. Rings also provides relationship context that sales teams can act on immediately, which decreases the time spent searching for insights or stitching data together manually.
4Degrees
4Degrees is a CRM for relationship-driven teams such as venture capital firms, private equity groups, and consulting practices that need to manage both deals and networks in a single platform.
It focuses on tracking interactions, surfacing warm introductions, and keeping deal pipelines up to date. Best suited for teams that rely on existing networks and need visibility across contacts and opportunities.
Key features
- Relationship strength scoring reveals the strongest paths and warm introductions within your network.
- Customizable deal pipelines let you manage sourcing, fundraising, diligence, and portfolio workflows in one place.
- Real-time alerts notify you when contacts or opportunities change so you can engage at the right moment.
- Reporting and analytics give insight into network strength, pipeline progress and engagement activity.
4Degrees is a better option than Attio for any team that depends on deep relationship insights and deal flow automation rather than general contact tracking.
This platform's main strength is in uncovering warm introductions and keeping deal pipelines aligned with real interactions, which removes a lot of the setup and manual work that Attio requires.
Breakcold
Breakcold is a sales CRM that combines traditional pipeline tools with automated intelligence.
With Breakcold, modern sales teams and agencies manage leads across email and messaging channels. By design, it reduces manual CRM admin by automatically moving leads and creating tasks based on real interactions. It's best for teams that rely on outreach beyond automated email sequences and want their CRM to reflect how the business really communicates with customers.
Key features
- Automated lead movement moves contacts through your CRM based on your activity without manual updates.
- Auto task creation generates follow-up tasks by tracking interactions, so you never miss a next step.
- Auto deduplication and cleanup keep contact records tidy without a lot of manual work.
- Multi-channel support centralizes email and other channels in one place.
Breakcold’s automated actions reduce the time reps spend on moving leads and creating tasks, letting them focus on conversations that matter. Unlike Attio’s workflow configuration, Breakcold automates CRM upkeep from the start and supports multi-channel communication.
Pipedrive
Pipedrive is a sales CRM that helps small and mid-sized sales teams manage contacts and move opportunities through a structured process.
It has a clean interface, making it easy for reps to adopt and use without spending weeks on training. Ideal for teams focused on predictable sales outcomes instead of extensive customization options.
Key features
- Contact and deal management centralizes customer records and interaction histories in one place.
- Workflow automation tools let you automate repetitive tasks and reminders.
- Reporting and forecasting deliver insights into sales performance and help teams forecast outcomes.
- Integrations marketplace connects with hundreds of external apps for email, calling, forms, and more.
Pipedrive is a better choice than Attio for teams that want a CRM focused on managing and closing deals with minimal setup.
Its biggest strength is the visual sales pipeline, which gives sales teams a wealth of information at a glance. And despite having more advanced features than Attio, it's easier to set up. Perhaps more importantly, it comes with a rich set of integrations, so you won't have to use Zapier for everything.
We also have a Pipedrive vs Capsule comparison you may be interested in.
Give your sales team a CRM that works with them, not against them
Attio has a good combination of flexibility and advanced features that can convince you to leave your bloated, enterprise CRM. But if you're just purchasing your first CRM, it just won't fit the bill.
If you need an integration with a popular marketing automation tool, or a simple calendar integration with something from your tech stack, you'll run into a wall. And if you want to access those advanced features, you'll need to spend some time learning.
In short, Attio CRM can be a good option if you're switching from something even more complex, expensive, and riddled with features you never use. But even then, Attio doesn't provide the value for money compared to most of its competitors.
If you want a straightforward, easy-to-use CRM that grows with your team, Capsule is the better Attio alternative.
