We held a capsule panel discussion with industry experts Nikki Ivey - Client Success Coach at Stimulyst, Amber Bogie - Director of GTM & Account Based Innovation at GoTo and Hannah Ajikawo - CEO and Founder of Revenue Funnel about planning your sales and marketing functions for growth.
The conversation is particularly relevant for small business owners and function leaders in understanding what they should prioritise across sales and marketing.
Key points covered include:
- When should you be looking to go more specialised across marketing and sales?
- Which should you look to do first?
- What should you prioritise within each specialism?
