Say hello to SMS marketing, your campaigns’ new best friend. The latest marketing medium to hit Transpond, SMS enables brands to reach their audience wherever they are, helping to convert warm leads, re-engage customers, and increase lifetime value.
So what is SMS marketing? And how can you incorporate it into your strategy? Let’s take a look at Transpond’s latest development.
What is SMS marketing?
SMS (Short Message Service) allows us to send and receive texts. Businesses can tap into this system to share targeted communications with their audience, helping to convert warm prospects or remind and re-engage existing customers.
Maybe you’ve received SMS marketing on your phone: it’s becoming a common means of communication for those in the B2C sector. But that’s not to say that businesses operating in a B2B model can’t take advantage of it too.
To give you a better understanding, we’ve got a couple of examples of how SMS marketing works.
How can I use SMS marketing campaigns?
Improve your customer communications
It might not seem like a huge deal, but using SMS campaigns to confirm bookings and appointments or provide updates on a process can aid your customer experience.
It helps your customers feel acknowledged and included in the process. You could even set up automation workflows, triggered by things like web form submissions (e.g., “Book a call” forms), prompting an SMS message to confirm an appointment. This means you can deliver a quality experience without the manual input.
Reduce cart abandonment
Online shoppers regularly add items to their baskets but don’t checkout. Why? Often it’s because they’re distracted, don’t completely trust your company or product, or are put off by the cost.
SMS can help alleviate their barriers to checkout by:
- Reminding shoppers of their incomplete order
- Sharing sterling reviews of your products and services
- Offering discount codes and free shipping.
Set up SMS campaigns to nudge forgetful visitors and encourage cautious customers to complete their orders.
Boost attendance
You’ve already put in the effort to get your audience’s attention and draw them to your offering or event (e.g. an educational webinar or coaching appointment). Chances are your signups lead busy lives and are likely to forget about this commitment. So why leave their attendance up to chance?
Configure SMS campaigns to remind your signups and customers of their upcoming event to:
- Minimize no-shows, keeping your calendar available to paying customers.
- Move more prospects through the sales funnel, answering their questions and demonstrating the value of your offering.
- Educate your customers on your products or services for better usage and lifetime value.
Cut through the noise
Everyone’s showing up in your lead’s email inbox, and it’s pretty overwhelming. Reach prospects via SMS to avoid the noise and deliver tailored messaging and highly relevant content.
By distinguishing your message in SMS form, they’re more likely to be read and your calls to action, acted upon.
Reach leads and sell more with SMS
As you can see, SMS marketing offers an extra channel to execute your campaigns – even after your audience exits their email and closes their browsers. Without the need for imagery and with a truncated character limit, you can create easy, inexpensive campaigns to nudge your prospects to convert.
For more information, visit our guide to compliance in SMS marketing or get inspiration from these 6 SMS campaigns that really work.
Ready to take your campaigns to the next level? Try Transpond today for free and create professional cross-channel campaigns that earn you more customers.
