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Best 4 alternatives to High Level CRM in 2024

Is HighLevel CRM not living up to your expectations? Don’t worry. There are plenty of options available. Check them now.

Rose McMillan · April 26, 2024
Best 4 alternatives to High Level CRM in 2024

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Usually, CRM solutions are not one-size-fits-all – and that’s okay. If High Level CRM isn't aligning with your business needs, it's time to consider other options.

We've identified the best four alternatives to improve your customer relationships. Take a look at our comparison so that you can make an informed decision about the switch.

What is High Level CRM?

HighLevel is an all-in-one platform designed to boost your marketing and sales. It combines tools, support, and resources to help you achieve your marketing goals.

It’s a good solution for anyone looking to get their business going. HighLevel helps generate leads and manage conversations, and offers everything from landing pages to automated messaging. Using High Level CRM, you can manage various marketing operations in one place. Whether you want to grow your business, keep clients longer, or onboard more customers – HighLevel has a solution for you.

Our focus today will be on its ability as a CRM.

Key features of High Level CRM

  1. Comprehensive platform: HighLevel combines marketing and sales tools in one platform.
  2. Lead capture: It offers various tools like landing pages, surveys, forms, as well as calendars to capture leads.
  3. Automated messaging: HighLevel automates messages through voicemail, forced calls, SMS, emails, and FB Messenger.
  4. Payment collection: Integrations with Stripe allow you to collect payments on websites, funnels, or booking forms.
  5. Pipeline management: High Level CRM keeps track of leads in the sales funnel, so you can manage your workflow efficiently.
  6. Membership platform: The tool allows for the creation of membership areas with course management, with both free and paid courses.
  7. White label solution: HighLevel offers a white-label platform so you can personalize the CRM and mobile app.
  8. Community and support: It provides a community of digital marketers for networking and sharing strategies, along with 24/7 support.
  9. Marketing automation: You can create multi-channel follow-up campaigns for engaging leads and automating booking.

Why should you look for High Level CRM alternatives

While HighLevel CRM is well-regarded for its comprehensive tools in:

  • Marketing automation,
  • Sales automation,
  • and Customer Relationship Management,

It also presents certain limitations.

This might lead small to medium-sized businesses to seek alternatives to HighLevel CRM, for reasons such as:

Limited features on basic plans

The basic plans of HighLevel CRM offer a limited set of features. To access advanced email automation and detailed reports, you need to upgrade your plan. Small businesses might want to leverage these features but cannot afford to do so if they have a limited budget.


Some businesses may find HighLevel CRM too expensive – monthly packages start at $97, so especially small businesses might not be able to afford it.

An intricate feature structure

HighLevel CRM has a lot of features in general, and this might be overwhelming for some users. People who need simpler tools might find HighLevel hard to use and have to spend extra resources on training.

Reporting tools

HighLevel CRM's basic plans may not meet all your needs when it comes to reporting and analytics. Other CRMs might have more detailed reporting tools that work better for some businesses.

Best 4 alternatives to High Level CRM

Let's have a look at some of the solutions that outperform HighLevel CRM in those aspects where it doesn’t necessarily shine:

1. Capsule CRM

Capsule CRM is an easy-to-use, intuitive platform created to assist companies in maintaining and growing customer relationships.

Key features

  • Sales pipeline: Monitor your deals through various stages with a visual sales pipeline.
  • Customization: Tailor Capsule to meet your business needs with customizable fields, tags, and dashboards for essential data storage.
  • Contact management: Enjoy Capsule’s approach to storing and handling contacts, and get easy access to customer details.
  • Reporting and analytics: Gain a detailed understanding of your business's performance through comprehensive reports and analytics.
  • Email integration: Integrate Capsule flawlessly with email services like Transpond, Gmail, and Outlook, and simplify the tracking and organization of email interactions with contacts.
  • Task management: Effectively manage and allocate your tasks in your team.
  • Mobile CRM: Handle CRM tasks from anywhere, thanks to Capsule’s mobile app with full functionality on different mobile devices.
  • Custom lists and filters: Take advantage of the filtering and list-making tools that help businesses effectively segment and manage their contacts and sales information.
  • Integration with other apps: Integrate it with popular applications such as G Suite, Mailchimp, Xero and QuickBooks.

Pros of Capsule CRM

  • Ease of use: Capsule CRM is known for its straightforward and user-friendly, full suite platform, which is suitable for users with various tech skills.
  • Excellent integration: Extremely smooth integration with other applications like Xero adds great value to businesses of all sizes.
  • Reliable customer support: The customer support team is often highlighted for being responsive and supportive.
  • Efficient sales pipeline management: Capsule’s sales pipeline visualization is valued for managing deals and predicting sales outcomes.
  • Customizable and flexible: The software offers extensive customization options to fit different business requirements and processes.

User reviews

  1. Spencer C.: "Easy to use and most importantly easy to keep using, so that vital customer and supplier interactions are recorded. The Customer support is great too. A product specialist responded directly to a suggestion I made to improve the dashboard to let me know that it is now available. Ease of integration is also a key benefit, whether that be with Zapier or native integrations. New functionality and integration are being added all the time too. Worth a trial if you're a small/medium-sized business looking to use a significant proportion of the functionality of a CRM app.”
  2. Sue Keogh: “The thing I like about Capsule is that when I was first getting to know how to use it any time I thought, I wonder if it does this, it always did.”
  3. Anne-Marie M.: “We have used Capsule for just over 6 years first as a free account and then moved onto paid after about 2 years. We tend to use it in the way opposite way to most organisations. We use Opportunities as a way of tracking our ongoing work that has been commissioned and Projects as a way of tracking quotes. We use 'Tracks' a lot and also the tags. We particularly like the email integration with GMail and also the Freeagent integration. I know we plan to use Transpond this year as we have just recruited a Social Media manager/ Administrator.”

Best for:

  • Small to medium-sized businesses: Best for those looking for a CRM that's easy to start with and has all the necessary features.
  • Companies focused on email marketing: A top choice for businesses heavily involved in email marketing and communication as it has a dedicated marketing add-on.
  • Sales teams: Ideal for sales groups that need effective pipeline management, sales analytics, and lead tracking.
  • Businesses needing customization: Suitable for companies that want a CRM tailored to their specific requirements.
  • Companies seeking strong integration: Excellent for businesses needing a CRM that integrates well with other tools.


Capsule offers a free CRM plan for up to 2 users. It’s a cost-effective choice for small and medium businesses. The Professional plan is affordably priced, particularly with yearly plans in mind. A complete CRM solution at a great price. View Capsule's pricing options here.

2. Hubspot CRM

HubSpot CRM is a cloud-based customer relationship management platform. It assists businesses in managing and analyzing customer interactions and data throughout the customer lifecycle. In addition to streamlining processes, Hubspot CRM helps increase sales.

Key features

  • Contact management
  • Email tracking
  • Deal tracking
  • Marketing automation
  • Reporting dashboards

Considerations and challenges

  • Pricing concerns: HubSpot can quickly get really expensive for many businesses. While it has a free plan, it does not include advanced features. The Professional plan offers more tools, but it costs $1,600/month. For small businesses or startups, this is a lot.
  • Complexity and overwhelming features: Paid plans in HubSpot include many features most businesses don't need, which can be overwhelming when it comes to onboarding.
  • Limited features on lower plans: On the other hand, both Free and Starter plans offer very few features. This might be a problem for businesses that need more without paying a lot.


Within a free plan, HubSpot gives you basic CRM features that are suitable for small businesses, but might not fulfill all their needs. However, as businesses grow, they might have to move to higher-tier plans. A Professional plan can cost as much as $1,600 per month and can quickly become even more expensive with various add-ons.

3. Pipedrive CRM

Pipedrive CRM is a web-based customer relationship management tool tailored for sales teams. Its aim is to simplify the sales process and increase sales efficiency. Pipedrive provides a visual sales pipeline that offers clear visibility of sales operations from beginning to end.

Key features

  • Sales pipeline management
  • Activity reminders
  • Customizable reports
  • Email integration
  • Mobile app access

Considerations and challenges

  • Pricing: Pipedrive offers several pricing tiers, which makes it accessible for businesses of all sizes. The more advanced features, however, are locked behind higher-priced plans, which can become costly quite quickly.
  • Feature limitations at lower tiers: The entry-level plans of Pipedrive provide basic functionalities that might not meet the needs of more advanced sales teams. Essential features like advanced reporting and full email integration are reserved only for higher-tier plans.
  • Learning curve: Pipedrive is intuitive, but new users might experience a steep learning curve as they learn its functionality.
  • Integration costs: Pipedrive integrates with many third-party applications. Integrations may require additional costs, which could raise the overall price of your tech stack.


Pipedrive's pricing strategy begins with an affordable Essential plan (14 EUR per seat per month), which should be the right choice for small teams. As businesses expand and require deeper insights, they can upgrade to more advanced plans such as Advanced, Professional, or Enterprise. These plans introduce more comprehensive features but also come with higher monthly costs.

4. Keap CRM

Keap CRM is a comprehensive customer relationship management platform. It promises to help businesses manage client accounts efficiently and improve customer interactions in order to boost growth.

Key features

  • Inbound phone system
  • Track analytics
  • SMS marketing
  • Google Ads integration
  • Automated lead messaging

Considerations and challenges

  • Complexity and learning curve: With its extensive range of features, including a page builder and integrations with multiple platforms, new users might find Keap's offering overwhelming. As such, they may require additional time and resources to fully leverage the platform.
  • Limited features on lower plans: Keap's basic plans may not include all advanced tools. For instance, detailed analytics tracking or Google Ads integration are only available to subscribers of higher tier plans.
  • Potential glitches and missing data: Some users mention that Keap can be problematic when it comes to its reliability. Factors like bugs, long loading times, and missing data should definitely be considered before making the final decision to choose this HighLevel CRM alternative.


If you want to use Keap, you'll have to pay $199 per month for the cheapest plan that gives you two users. Keap CRM is therefore one of the most expensive tools to use instead of HighLevel CRM, yet it offers more features and integrations.

How to choose the best HighLevel CRM alternatives

Be sure to consider the following factors before you start your research:

Data analytics and reporting

  • Look for a CRM that provides detailed analytics and reporting capabilities. Some of the features worth looking for are: sales forecasting, customer behavior analysis, and performance tracking.

Integrations with other platforms

  • Check if the CRM integrates smoothly with key platforms and tools your business uses. Look for compatibility with your email services, social media tools, e-commerce platforms, and other marketing tools that you use on a daily basis.

Customization and flexibility

  • The ideal CRM should offer the right level of customization options to tailor the system to your business's unique needs, including custom fields, pipelines, and reporting features.

User experience and support

  • Choose a CRM that is user-friendly and intuitive to reduce the learning curve for your team. Also, consider the level of customer support offered, including training resources and live support – especially if you’re only just starting using CRM.

Pricing and scalability

  • Assess the chosen CRM's pricing structure to see if it fits your budget and offers value for money. Consider whether the platform can scale with your business to support you as your needs evolve.

Security and compliance

  • Be sure the CRM has solid security measures to protect sensitive customer data, including encryption and secure data storage.

Key takeaways

  1. Diverse alternatives to HighLevel CRM exist. Capsule, HubSpot, Pipedrive, and Keap are notable competitors. Each offers distinct advantages for different business requirements.
  2. These alternatives provide varying levels of customization and integration capabilities, necessary for tailoring the CRM to specific business processes and existing toolsets.
  3. CRM user-friendliness can affect adoption, and in-turn effectiveness within a company - and Capsule CRM is praised for its intuitive interface.
  4. Each alternative offers its own set of plans to cater to businesses of all sizes, from startups to large enterprises.
  5. Advanced features may require higher-tier plans. In a similar manner to HighLevel, many CRM platforms offer advanced integrations, analytics, and automation features as part of their more expensive plans.
  6. Before making a decision, looking into current user experiences and reviews can provide insights into the real-world application and limitations of each CRM option.
  7. Free trials or plans offer risk-free evaluation. Most CRM platforms, including the alternatives mentioned, provide either a free trial or a basic free plan. Businesses can test the software before committing.

Time to pick your CRM software

It's fair to say that HighLevel CRM is a nice tool for marketing and sales. It doesn’t mean that you shouldn’t look for alternatives. There are other good CRMs too. Capsule, HubSpot, Pipedrive, and Keap are some of them. Before choosing which CRM to use for your business, it's a good idea to test a few.

For the perfect balance of everything, go with Capsule CRM!


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