CRM pricing: how to find the right fit

If you’ve ever Googled 'CRM pricing,' you probably felt two things: curiosity and confusion. From 'freemium' models with asterisks everywhere to packages priced like luxury cars, CRM pricing can feel very confusing. But it doesn’t have to be.

In this guide, we’re breaking down the costs of popular CRMs to help you figure out what’s worth paying for. Hint: you don’t need to blow your budget to get a CRM that meets your needs.

As we explore different pricing structures, keep an eye out for one thing: value. At Capsule CRM, we believe in straightforward pricing that helps businesses grow, not paying over the odds. But don’t just take our word for it – let’s check the details and uncover the numbers.

CRM pricing comparison

#1 - Copper CRM pricing

Copper CRM provides four pricing tiers tailored to businesses of different sizes:

• Starter Plan – $12/user/month
  Includes 1,000 contact limit, Google Workspace integration, and basic CRM features like tasks and an activity feed
• Basic Plan – $29/user/month
  Supports 2,500 contacts and adds task automation, pipeline management features, and project management tools
• Professional Plan – $69/user/month
  Offers 15,000 contact limit, workflow automation, bulk email, and advanced reporting tools.
• Business Plan – $134/user/month
  Unlimited contacts, premium support, multi-currency features, and custom reports with advanced analytics.

While Copper CRM integrates with Google Workspace, the cost rises quickly as your team scales. For small businesses or growing teams looking for affordable CRM options with broader integrations, there are alternatives to consider.

👉 Explore our full breakdown of Copper CRM pricing.

#2 - Zoho CRM pricing

Zoho CRM offers tiered pricing to fit different business sizes and needs:

• Free plan – Up to 3 users
  Basic CRM functionality like email tracking, leads, contacts, and mobile apps. Limited storage and restricted automation.
• Standard plan – $20/user/month
  Advanced filters, email insights, scoring rules, and 155 custom fields/module. Lacks advanced analytics or AI tools.
• Professional plan – $35/user/month
  Adds sales forecasting, inventory management, email parsing, and up to 300 custom fields/module. Workflow automation is capped.
• Enterprise plan – $50/user/month
  Includes AI assistant (Zia), sandboxing, advanced analytics, and unlimited custom reports. Limited sandbox environments for testing.
• Ultimate Plan – $65/user/month
  Offers extensive AI tools, unlimited dashboards, and premium customer support. Complexity in customization may require technical assistance.

Zoho CRM provides a wide range of features, but its complexity and additional costs for higher-tier tools like advanced analytics and AI may make it less ideal for small or growing businesses.

👉 Get a complete breakdown of Zoho CRM pricing options.

#3 - Salesforce CRM pricing

With its extensive features and scalable pricing, Salesforce CRM supports businesses across multiple sectors.

Salesforce CRM pricing plans

• Essentials – $25/user/month
  Basic account and contact management, lead tracking, email integration, and mobile app access. However, it lacks automation, advanced reporting, and customization options.
• Professional – $75/user/month
  Includes pipeline management, custom dashboards, collaborative forecasting, and reporting for customer data. Features are solid, but costs are higher than comparable options.
• Enterprise – $150/user/month
  Offers unlimited customizations, API integration, and advanced workflow automation. Ideal for large teams but expensive for small-to-medium businesses.
• Unlimited – $300/user/month
  All-inclusive plan with dedicated account management, advanced analytics, premier support, and onboarding services. Suitable only for large enterprises with complex needs.

While Salesforce’s starting price appears reasonable, costs can quickly increase with essential add-ons like Marketing Cloud, Einstein AI, or extra storage. Its rigid pricing model and additional expenses may make it challenging for businesses to budget effectively.

👉 Get the full picture of Salesforce CRM pricing in our guide.

#4 - Pipedrive CRM pricing

Pipedrive CRM is designed for sales-led teams focusing on pipeline management and organization.

Pipedrive CRM pricing plans

• Essential plan – $19.90/user/monthCustomizable pipelines, Google Drive sync, and basic sales reporting. Limited functionality, with no workflow automation or advanced analytics.
• Advanced plan – $34.90/user/month
  Adds email templates, open tracking, workflow automation, and scheduler tools. Reporting customization remains limited.
• Professional plan – $59.90/user/month
  Unlimited workflows, revenue forecasting, and advanced reporting for up to 100,000 contacts. May not justify the price for small teams.
• Power plan – $74.90/user/month
  Priority support, custom deal fields, and enhanced integrations. Costs climb with additional users and required add-ons.
• Enterprise plan – $94.90/user/month
  Dedicated account management, unlimited feature access, and custom onboarding. Suited for large-scale operations.

Pipedrive CRM pricing appears competitive at first glance, but its reliance on add-ons can make it less cost-effective for some businesses. The lack of advanced features in lower tiers often pushes users to upgrade faster than expected.

👉 Compare Pipedrive CRM pricing plans in our detailed overview.

#5 - HubSpot CRM pricing

HubSpot CRM offers a customizable platform with pricing plans that align with many business objectives.

HubSpot CRM pricing plans

• Free plan – $0/month
  Basic contact management, email tracking, live chat, and reporting dashboard. Limited in customization and integrations. HubSpot branding appears on all emails.
• Starter Customer Platform – $15/user/month
  Includes ad management, customizable pipelines, and email support. Limited to 1,000 marketing contacts.
• Professional suite – $1,170/month
  Advanced automation workflows, predictive lead scoring, and custom reporting. Suitable for larger teams but costly for small businesses.
• Enterprise suite – $4,300/month
  Advanced custom objects, hierarchical team management, and premium security features. The steep cost is geared toward large enterprises.

HubSpot’s tiered approach offers some flexibility – but its most powerful tools often require significant investment. Add-ons like Marketing Hub or additional API features increase costs further, making it essential to evaluate if the value justifies the price for your business.

👉 Understand HubSpot CRM pricing with our comprehensive review.

#6 - Monday CRM pricing

Recognized for its flexibility, Monday CRM adapts to different business needs with adjustable pricing options.

Monday CRM pricing plans

• Free plan – $0 for up to 2 seats
  Includes basic CRM features, private boards, and web-based email support. Lacks advanced reporting and automations, limiting its usefulness for larger teams.
• Basic plan – $14/seat/month
  Offers unlimited items, customizable pipelines, and dashboards. However, reporting and automation capabilities remain limited.
• Standard plan – $17/seat/month
  Adds automations (up to 250 actions/month), advanced tools, and integrations with Slack and Google Workspace. Caps on automation actions may hinder scaling.
• Pro Plan – $30/seat/month
  Features unlimited automations, time tracking, and advanced pipeline analytics. Costs can be high for growing teams.
• Enterprise plan – Custom pricing
  Provides advanced security, permissions, and dedicated account management. Ideal for large organizations but comes with a steep price tag and additional charges for extras.

Monday CRM’s per-seat pricing model means costs can rise quickly as your team scales or requires add-ons like premium storage and integrations. Advanced features, such as unlimited automations, are locked behind higher-tier plans – making it important to assess your long-term budget needs.

👉 Discover the ins and outs of Monday CRM pricing models.

#7 - Close CRM pricing

Close CRM is a sales-focused CRM designed for startups and small businesses.

Close CRM pricing plans

• Base plan – $29/user/month
  Includes core CRM tools like leads, opportunities, one pipeline, built-in calling, and basic reporting. Best for solo entrepreneurs or small teams but lacks advanced features.
• Startup plan – $59/user/month
  Adds unlimited contacts, multiple pipelines (up to 3), workflow automation, and enhanced reporting. Designed for early-stage startups needing more flexibility.
• Professional plan – $109/user/month
  Offers up to 10 pipelines, advanced reporting and analytics, and customizable workflows. Geared toward larger teams with integration needs.
• Enterprise plan – $149/user/month
  Includes up to 25 pipelines, priority support, advanced security features like SSO, and a dedicated success manager. Tailored for large sales teams.
• Custom plan – Contact for pricing
  Built for unique business needs with expanded usage limits, specialized integrations, and custom SLAs.

Additional costs for optional features, like Call Assistant for sentiment analysis ($50/month + $0.02/minute), and expanded API access can significantly increase expenses.

👉 Learn about Close CRM’s pricing structures in detail.

#8 - NetSuite CRM pricing

NetSuite CRM integrates nicely with Oracle’s ERP system, offering a comprehensive suite of tools for marketing automation, sales forecasting, and lead management.

NetSuite CRM pricing plans

• Standard tier – $1,188 to $4,800 annually
  Includes core CRM features like contact and lead management, sales automation, and basic reporting for business operations.
• Premium tier – $11,615 to $27,600 annually
  Adds advanced analytics, sales forecasting, and enhanced reporting tools.
• Ultimate tier – $7,188 to $10,200 annually
  Offers CPQ (Configure, Price, Quote), real-time pricing tools, and advanced reporting capabilities.
• Enterprise tier – $7,188 to $23,988 annually
  Includes advanced customization, marketing automation features, partner management, and PRM (Partner Relationship Management).

NetSuite CRM requires an annual contract, with a platform fee of $999/month and $99 per user/month for licenses. Additional costs for modules and implementation can drive expenses even higher.

👉 See how NetSuite CRM pricing works for different businesses.

#9 - Microsoft Dynamics 365 Sales pricing

Microsoft Dynamics 365 Sales offers deep integration with the Microsoft ecosystem, making it a strong choice for businesses relying on Outlook, Teams, and other Microsoft tools.

Microsoft Dynamics 365 Sales pricing plans

• Sales Professional – $65/user/month
  Includes lead, account, and contact management, email and meeting tracking, and sales forecasting tools. Lacks advanced automation and AI-driven insights.
• Sales Enterprise – $95/user/month
  Adds advanced analytics, predictive lead scoring, and customizable workflows with automation. Higher costs may be prohibitive for small businesses.
• Relationship Sales – $162/user/month
  Features LinkedIn Sales Navigator integration, social selling tools, and deeper customer insights. The significant price jump may not justify the added tools for all businesses.

Additional costs for add-ons like AI-driven insights, expanded storage, or Customer Insights tools can further increase expenses – so you have to evaluate the total cost before committing.

👉 Check out the complete Microsoft Dynamics 365 Sales CRM pricing overview.

#10 - Lofty CRM pricing

Lofty CRM combines versatility with customizable pricing to accommodate different real estate business needs.

Lofty CRM pricing plans

• Core plan – $449/month
  Includes a customizable IDX website, sales acceleration tools, dynamic lead scoring, and marketing Smart Plans. Ideal for small teams but lacks advanced collaboration features.
• Premier plan – $700/month
  Adds advanced lead routing, team management capabilities, and external listing tools. Suited for growing teams.
• Enterprise plan – $1,500/month
  Includes support for up to 100 users, customizable agent subdomains, and advanced reporting integrations. Designed for large organizations.

Add-ons, such as the AI Assistant ($39/month) and lead generation packages, can quickly escalate costs. User seats cost an additional $25/month, and ad campaign management incurs fees of 15–20% of the ad spend.

👉 Explore our full breakdown of Lofty CRM software pricing.

#11 - HighLevel CRM pricing

HighLevel CRM, or GoHighLevel, is an all-in-one platform designed for marketing agencies and small businesses.

HighLevel CRM pricing plans

• Agency Starter plan – $97/month
  Includes up to three sub-accounts, a website builder, online booking, and email marketing tools. Best for small marketing teams but lacks advanced features.
• Agency Unlimited plan – $297/month
  Provides unlimited sub-accounts, branded desktop and mobile apps, custom domains, and advanced API access. Ideal for agencies managing multiple clients.

Additional fees apply for premium features like an AI assistant, priority phone support, and custom API keys. User onboarding and add-ons like branded campaigns further increase the cost.

👉 Find all the information you need about HighLevel CRM pricing.

#12 - SugarCRM pricing

Built to serve diverse industries, SugarCRM combines versatility with pricing options that scale to meet unique business demands.

SugarCRM pricing plans

• Sell Essentials plan – $19/user/month
  Basic sales force automation for teams with 3–9 users. Includes lead, deal, and pipeline management, as well as sales forecasting for complex sales processes.
• Sell Standard plan – $59/user/month
  Adds contact, lead, and opportunity management, plus online support. Best for medium-sized teams.
• Sell Advanced plan – $85/user/month
  Offers advanced automation, email and calendar integration, and enhanced storage (15GB database + 15GB file storage).
• Sell Premier plan – $135/user/month
  Includes advanced forecasting, geo-mapping, revenue intelligence, and premium reporting tools.

Plans are billed annually, with no monthly billing options. Higher-tier plans require at least 10 users, making SugarCRM more suited for larger teams. Additional costs for features like custom reports, extra storage, and advanced support can drive up expenses.

👉 Dive into our detailed analysis of SugarCRM pricing.

#13 - Bullhorn CRM pricing

Bullhorn CRM is a specialized platform for staffing and recruitment, offering features like resume parsing, job posting tools, and candidate tracking.

Bullhorn CRM pricing plans

• Bullhorn Team – Starting at $99/user/month
  Includes candidate tracking, resume management, job posting tools, and email integration. Ideal for small staffing agencies.
• Bullhorn Corporate – Starting at $199/user/month
  Adds workflow customization, API access, unlimited storage, and LinkedIn integration. Best for larger teams.
• Bullhorn Enterprise – Custom pricing
  Offers advanced analytics, sales forecasting, opportunity tracking, and quota management tools. Tailored for enterprise needs.

Pricing is customized based on business size, location, and required features. Additional costs for tools like AI assistants, advanced integrations, and support can drive up expenses, making Bullhorn a significant investment for businesses.

👉 Break down the costs of Bullhorn CRM with our in-depth guide.

#14 - Streak CRM pricing

Streak CRM is a Gmail-centric tool offering basic CRM functionality like email tracking and pipeline management directly within your inbox.

Streak CRM pricing plans

• Free Plan – $0/month
  Email tracking, snippets, thread splitter, and mail merge (50 emails/day).Lacks advanced features like shared pipelines and detailed reporting.
• Solo Plan – $79/month
  Private pipelines, basic CRM tools, and Google Workspace integration.
• Pro Plan – $119/month
  Shared pipelines, API access, and advanced reporting tools.
• Enterprise Plan – $159/month or custom pricing
  Dedicated support, custom workflows, and advanced reporting dashboards.

Streak’s reliance on Gmail and limited flexibility for non-Google users can make it a restrictive option for businesses looking to scale. Advanced features like customizable workflows and integrations are locked behind expensive plans.

👉 Compare Streak CRM pricing plans in our detailed overview.

#15 - Freshsales CRM pricing

Freshsales CRM, part of the Freshworks suite, is designed to simplify sales processes with AI-driven tools, automation, and contact management for small and medium sized businesses.

Freshsales CRM pricing plans

• Free plan – $0/month
  Fundamental CRM features for business growth.Mobile apps for CRM on the go.Lacks advanced automation, analytics, and customizations.
• Growth plan – $18/user/month
  AI-powered lead scoring and workflows.Custom fields for basic personalization.Limited analytics and automation for growing businesses.
• Pro plan – $47/user/month
  Multiple sales pipelines and advanced forecasting.Collaboration tools for team productivity.Costly for small teams needing more advanced tools.
• Enterprise plan – $83/user/month
  Custom workflows, advanced analytics, and dedicated customer support team.Expensive compared to more affordable alternatives.

Add-ons for advanced support, storage, or bot-driven chat can quickly increase costs, making Freshsales less flexible for smaller businesses. Annual billing with upfront payments adds another layer of financial strain for teams needing flexibility.

👉 Check our full breakdown of Freshsales CRM pricing.

#16 - Neon CRM pricing

Neon CRM provides donor management, fundraising, and event organization tools, with pricing tailored to nonprofits of different sizes.

Neon CRM pricing plans

• Essentials plan – $99/month
  Basic donor database management and event tools.Standard reporting and email marketing features.Limited customizations and integrations.Best for smaller nonprofits with simple needs.
• Impact plan – $209/month
  Supports up to 5,000 donor records and includes recurring donations.Offers advanced reporting and custom fields.May lack scalability for rapidly growing nonprofits.
• Empower plan – $409/month
  Advanced analytics and automation for peer-to-peer fundraising. Grant tracking tools and support for 20,000 donor records.High price compared to alternatives offering similar features.

Extra fees for premium support, expanded integrations, and processing donations can significantly increase the total cost, especially for nonprofits handling high transaction volumes.

👉 Uncover all the details about Neon CRM pricing plans.

#17 - Nutshell CRM pricing

Nutshell CRM offers a tiered pricing model aimed at small to mid-sized businesses. While it provides useful tools for sales and marketing, the costs for add-ons and higher-tier plans can make it less appealing for teams on a budget or those needing more flexibility.

Nutshell CRM pricing plans

• Foundation plan – $19/month
  Includes contact management, customizable sales pipelines, email/calendar sync, and live support.Suitable for small teams but limited to one pipeline and basic reporting.
• Growth plan – $32/month
  Offers advanced reports, quotas, pipeline stage goals, and up to 25 custom fields.Better for teams needing enhanced reporting but still lacks robust automation tools.
• Pro plan – $49/month
  Adds sales automation, personal email sequences, and a more comprehensive reporting suite.Ideal for mid-sized teams, though the cost can escalate for larger groups.
• Business plan – $67/month
  Provides unlimited pipelines, team territories, meeting scheduling tools, and AI-powered transcription.Designed for growing businesses, but the price can feel restrictive.
• Enterprise plan – $89/month
  Includes unlimited customization, dedicated support for CRM implementation, SQL access, and advanced analytics.Best suited for larger organizations with complex CRM needs.

Features like SMS, email marketing, or landing pages are extra, ranging from $5 to $37 per month, adding to the total cost.

👉 Learn more about Nutshell CRM’s pricing.

#18 - Nimble CRM pricing

Nimble CRM follows a single-tier pricing model, offering simplicity for small teams and startups. Focused on social selling and relationship management, it integrates smoothly with tools like Microsoft 365 and Google Workspace. However, its limitations in scalability and features may not meet the needs of growing businesses.

Nimble CRM pricing plans

• Nimble Business plan – $24.90/user/month (annual) or $29.90/user/month (monthly)
  • Unified contact management
  • Social profile and email sync
  • Group email campaigns (up to 100 emails/user/day)
  • Pipeline tracking for deals and opportunities
  • Mobile CRM app
  • Integration with Microsoft 365 and Google Workspace

Nimble CRM works well for small teams focusing on contact and social media management, but it may not scale effectively for businesses aiming for rapid growth.

👉 Check out Nimble CRM's pricing.

Why Capsule CRM is the smart choice for your business

Managing customer relationships shouldn't mean overspending or dealing with complicated tools. Capsule CRM offers a practical, affordable, and scalable solution that helps businesses of all sizes achieve their goals without unnecessary distractions or costs.

Make every dollar count with budget-friendly pricing

Capsule CRM understands the importance of staying within budget. Its free plan gives small businesses essential features, while paid plans start at just $18 per user per month. Unlike other CRMs, Capsule doesn’t charge for “extras” that are actually essentials, like contact management or pipeline tracking.

👉 If your team is growing, Capsule provides scalable options so you can focus on your business – not your CRM bill.

Grow your business with tools that work for you

Capsule CRM doesn’t overwhelm you with features you’ll never use. Instead, it offers a targeted toolkit:

• Sales pipeline management that keeps deals moving forward
• Task tracking and calendars to stay on top of priorities
• Email templates and marketing tools that help nurture leads effortlessly.

Whether you’re closing deals, managing projects, or improving workflows, Capsule adapts to your needs and grows with your business.

Work smarter, not harder

Capsule CRM saves your team time and effort with workflow automation and AI-powered content assistance. Automate repetitive tasks, create follow-up reminders, and shift your attention to building stronger relationships with your customers.

Keep your team connected and productive

With collaboration tools and integrations for platforms like Google Workspace and Microsoft 365, Capsule CRM ensures everyone is on the same page. Our mobile app keeps your team productive on the go – whether they’re in the office or in the field.

No surprises, just results

Capsule CRM is built to fit your business without hidden costs or barriers. From security that protects your business data to customization that tailors workflows to your needs, Capsule gives you everything you need to succeed.

Experience the difference with Capsule CRM

Capsule CRM can be the best partner in your business growth. With affordable pricing, intuitive features, and the flexibility to grow with your team, Capsule is designed to help you succeed.

📈 Ready to simplify your CRM and save more? Try Capsule CRM for free today and discover how it can transform your business operations.