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7 Copper CRM Alternatives for You to Try in 2024

Explore the top 7 Copper CRM alternatives in 2024 to skyrocket your business strategy.

Rose McMillan · February 15, 2024
7 Copper CRM Alternatives for You to Try in 2024

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Finding the right CRM for your business can sometimes feel like trying to find a needle in a haystack. With so many options out there, it's crucial to find one that not only fits your workflow but also propels your business growth. A CRM that integrates seamlessly with Google Workspace, automates emails, and manages leads efficiently can transform your sales strategy from good to great.

What is Copper CRM

Copper CRM stands out as a comprehensive customer relationship management system designed specifically for Google Workspace users.

It excels in creating a streamlined workflow that minimizes manual data entry, enhances user input, and sets automated reminders, ensuring no lead or opportunity is missed. With features like a Chrome extension, robust API, and integration with Gmail and Google Calendar, Copper CRM simplifies project management and sales processes.

Why should you look for Copper CRM alternatives?

Copper CRM is a CRM tool that focuses on enhancing customer relationships and streamlining business processes.

However, despite its strengths, there are reasons why businesses might seek alternatives to this customer relationship management platform.

Pricing concerns

Copper CRM pricing can be a hurdle for some businesses, especially small businesses or startups. While Copper offers a basic package, the more advanced features, that can be crucial for comprehensive client management and projected sales revenue analysis, are available only in more pricey plans. This pricing structure might not be feasible for every business, especially those with budget constraints.

Complexity and overwhelming features

Copper CRM software is quite robust, offering a wide range of features from lead management to workflow automation. However, this can be overwhelming for users who require a simpler CRM tool. The complexity might require additional training or even hiring a specialist for setup and maintenance, which adds to the overall cost.

Limited features in lower plans

The basic package of Copper CRM can be limited for businesses looking for more advanced capabilities. Essential functions like advanced email tracking, multiple pipeline management, and API access are reserved for higher-tier plans, limiting the tool's effectiveness for businesses on a budget.

Alternatives offering more value

There are several CRM software alternatives that offer similar functionalities at a more affordable price. These alternatives might provide a more focused set of tools that align better with specific business needs, such as project management, sales funnel optimization, or more direct integrations with other platforms like Microsoft Outlook or various chat services.

Specific business requirements

Every business has their own unique needs, whether it's for detailed customer interaction tracking, task management, or sales pipeline management – an alternative to Copper might offer a more tailored solution. This is particularly true for businesses that require extensive customization options or need to manage multiple pipelines effectively.

Reporting and analytics

Some businesses might find its reporting and analytics tools insufficient, especially in the basic package. There are some alternatives with more comprehensive or customizable reporting tools that better fit business requirements for tracking projected sales revenue, customer data, and other key metrics.

Integration limitations

While Copper CRM integrates with Google Workspace, businesses using a diverse range of tools might find its integration capabilities limited. For those who rely heavily on push notification platforms, marketing email services, or other CRM-related tools, finding a CRM platform with broader integration capabilities can be crucial.

Its pricing, complexity, and limitations in lower-tier plans might prompt businesses to explore alternatives.

Each business should carefully evaluate its specific needs, budget, and desired features to choose the most suitable CRM software for its growth and development.

Let's compare Copper CRM to other customer relationship management platforms – so that you can make an informed decision.

Best Copper CRM alternatives


Capsule stands out as a robust CRM tool, aimed at assisting businesses by effectively managing their customer relationships and overseeing sales pipelines with ease.

Key Features

  • Contact management: Capsule excels in organizing and storing contact details, simplifying the retrieval of customer data.
  • Sales pipeline: Features a graphical representation of the sales process, enabling businesses to monitor deal progress through various stages.
  • Task management: Streamlines task allocation and tracking, ensuring consistent follow-ups with prospects and timely completion of client tasks.
  • Customization: Adaptable to specific business needs, Capsule allows for the creation of custom fields, tags, and dashboards to organize essential information.
  • Reporting and analytics: Offers detailed insights into business performance through comprehensive reports and marketing analytics tools.
  • Email integration: Capsule integrates effortlessly with various email platforms, including Transpond and Gmail, facilitating efficient email tracking and management with contacts.
  • Mobile CRM: Capsule's mobile application ensures CRM tasks can be handled from anywhere, maintaining full functionality across different devices.
  • Data security: Boasting SOC 2 Type II accreditation, Capsule demonstrates a serious commitment to data privacy and security, a critical aspect for SaaS companies handling customer data.
  • Integration with other apps: The platform supports extensive integration with popular applications like G Suite, Mailchimp, Google Contacts, and Xero, broadening its utility.
  • Custom lists and filters: Offers advanced filtering and list creation tools, enabling effective segmentation and management of contact and sales data.

Pros of Capsule CRM

  • User-friendly interface: Known for its straightforward and accessible interface, Capsule CRM caters to users of all technological proficiency levels.
  • Customization and flexibility: Highly adaptable, the platform meets diverse business requirements and workflow needs.
  • Strong customer support: The customer support team is consistently recognized for being responsive and supportive.
  • Effective sales pipeline management: The visual sales pipeline is especially noted for its efficiency in handling deals and predicting sales outcomes.
  • Strong integration capabilities: Capsule's seamless integration with tools like Xero improves its functionality for businesses.

Capsule CRM is the natural choice for those looking for a comprehensive customer relationship management platform. Its focus on eliminating manual data entry, coupled with complex API and integration capabilities, positions it as a valuable tool for sales teams and small businesses.

User reviews

  1. Robert M. (Mid-Market): "Capsule has been an amazing addition to our business. It's fully customizable, user-friendly, and the customer support is timely and efficient. The integration with email and the to-do list feature is invaluable for organizing my day."
  2. Julie P. (Small-Business): "Capsule offers an excellent range of features - from the simplicity of inputting information to task management and brilliant customer service. The tag facility and email integration are invaluable."
  3. Lewis N. (Small-Business): "Capsule CRM is seamless, fast, and constantly updating with useful features. The integration with Xero is fantastic, and customer service is quick to respond."

Best for:

  • Small to medium-sized enterprises: This CRM is a top choice for companies in need of a user-friendly platform that's quick to set up, offering all the necessary functionalities right out of the box.
  • Sales teams: It's an ideal match for sales departments looking for efficient management of sales pipelines, analytics, and lead tracking.
  • Companies desiring customization: This CRM fits the bill for organizations that want a system customizable to their unique requirements.
  • Businesses requiring strong integration: Excellently suited for companies needing a CRM that integrates effortlessly with other applications.
  • Organizations focused on email marketing: A prime selection for companies leveraging email marketing and communication, thanks to its robust integration capabilities.


Capsule offers a free CRM plan for up to two users, and their Professional plan is competitively priced, especially with annual plans. This provides excellent value for a comprehensive CRM solution.

Check out Capsule's pricing plans.

PipelineDeals CRM (Pipeline CRM)

PipelineDeals CRM is recognized for its user-centric design, aiming to boost sales team productivity with its simplified sales workflows, effective lead management, and comprehensive automation capabilities.

This platform is highly regarded as a top alternative to Copper CRM, particularly for smaller companies, or teams focused on marketing and sales.

Key features

  • Efficient lead management
  • Streamlined sales pipeline management
  • Comprehensive email marketing tools
  • Advanced automation capabilities
  • Tailored reporting options
  • Wide-ranging CRM software integrations
  • Intuitive drag and drop interface

Considerations and challenges

  • Sales pipeline limitations: Pipeline CRM limits users to a maximum of five sales pipelines across all plan levels. This restriction may be problematic for larger enterprises or those managing a variety of product lines, requiring more pipelines to effectively oversee distinct sales activities and customer groups.
  • Email template access limited to premium plans: The use of email templates within Pipeline CRM is restricted to the highest-tier plan subscribers. This constraint could affect the effectiveness and growth of email marketing campaigns for those on more basic plans.
  • Absence of direct Xero integration: Direct integration with Xero, the widely-used accounting software, is not available in Pipeline CRM. This lack of integration could introduce additional manual tasks and inefficiencies for businesses that depend on Xero for financial management. As a result, they might be forced to seek alternative methods or third-party integrations to bridge the gap.

These aspects underscore the need for potential users to carefully assess how PipelineDeals CRM aligns with their operational requirements and integration needs, especially in contexts where sales pipeline flexibility, advanced email marketing capabilities, and seamless accounting software integration are critical.


PipelineDeals CRM offers a free 14-day trial. The monthly plans, while offering comprehensive CRM functionalities, start from $29 a month, making it a contender for budget-conscious businesses.

Monday CRM

Monday CRM, an offshoot of the widely acclaimed project management tool, is crafted to improve customer relationship management by optimizing sales processes and fostering better team collaboration.

It is marketed as a dynamic marketing automation platform suitable for sales and marketing departments, packed with functionalities that connect CRM and project management needs.

Key features

  • Intuitive contact management
  • Predictive sales forecasting
  • Enhanced team collaboration tools
  • Comprehensive task management
  • Streamlined automated workflows
  • Tailor-made dashboards
  • SMS marketing capabilities

Considerations and challenges

  • Lack of a free version: Unlike some competitors, Monday CRM does not provide a free version. After the trial period ends, the transition to a paid subscription for continued access is required.
  • No integrations in the Basic plan: Users subscribed to the Basic plan face limitations, as it does not support integrations with other software, which are important for automating and enhancing business operations.
  • Restricted features in entry-level plans: The array of features available in the lower-tier plans of Monday CRM is somewhat limited when compared to other CRM solutions. Essential tools, such as Google Calendar synchronization, are only accessible in more advanced plans.


The cost structure of Monday CRM is designed to accommodate a spectrum of needs, but pricing can be a significant factor for small businesses or those mindful of their budget.

The inclusion of advanced features and the ability to integrate with other platforms are generally reserved for the pricier plans, potentially placing Monday CRM out of reach for some organizations.

Insightly CRM

Insightly CRM distinguishes itself in the CRM landscape with its comprehensive project management functionalities and superior integration features, it’s a solid alternative to Copper CRM.

Key features

  • Seamless project management integration
  • Sophisticated reporting and customizable dashboards
  • Flexible workflow automation
  • Integrated email marketing campaigns
  • Effective lead and contact management

Considerations and challenges

  • Limited contact capacity in the premium plan: The highest-tier plan of Insightly CRM limits users to 25,000 contacts. This constraint might not accommodate the needs of organizations with extensive customer databases, or those experiencing rapid growth.
  • Custom field limitations: Insightly CRM restricts users to 500 custom fields, potentially hindering the ability of businesses to achieve the level of customization they need. For companies that depend on highly specialized data fields to track detailed customer information, this limitation could impact the CRM's adaptability to their specific processes.
  • Integration via Insightly's AppConnect: The platform requires the use of AppConnect for integrations, which may introduce additional complexity into setting up and managing connections with other systems.


While Insightly CRM provides a free tier with basic functionalities, its pricing can escalate to $99 per user per month for access to its full suite of advanced features.

For those closely watching their expenses, exploring other alternatives to Copper CRM might be a better idea.

For further information, you can visit: Learn More About Insightly CRM.

Nutshell CRM

Nutshell CRM serves as a professional customer relationship management solution tailored for small enterprises and sales teams. While it presents itself as a commendable alternative to Copper CRM, there are some limitations that you need to be aware of.

Key Features

  • Capabilities as a marketing automation platform
  • User-friendly drag and drop interface
  • Centralized lead generation marketing hub
  • Comprehensive sales CRM management
  • Integrated email marketing platform
  • Access to a dedicated account manager in premium plans

Considerations and Challenges

  • Complex billing structure due to add-ons: The wide array of customizable add-ons offered by Nutshell CRM, while beneficial for tailoring the platform to specific needs, can complicate the billing process, potentially leading to confusion.
  • Lack of direct Xero integration: Echoing the limitation found in Pipeline CRM, Nutshell does not offer direct integration with Xero accounting software. This gap may pose challenges for businesses that depend on Xero for their financial operations – forcing them to use alternative, less efficient methods for merging accounting and CRM functionalities.
  • Restricted API access for basic plans: API capabilities required for integrating Nutshell CRM with other applications and systems are reserved for the more expensive plans. This restriction can affect the scalability and adaptability of the platform for small businesses, or those on more basic subscriptions.


Nutshell provides a 14-day free trial, allowing potential users to explore its features before committing.

Its pricing structure is designed to be accessible for small to medium-sized businesses, with plans starting at $16 per month for the basic package.

Nimble CRM

Nimble CRM is a dynamic customer relationship management tool, particularly favored by small businesses in search of top Copper alternatives.

Key features

  • Integration with social media to boost customer interactions
  • Automated email marketing capabilities
  • Efficient lead management and nurturing systems
  • Sales automation for smoother sales operations
  • Tailored sales reports for comprehensive insights
  • Compatibility with leading apps for a holistic view of customers
  • Extensive contact management with a generous contact limit

Considerations and challenges

  • Complex and limited add-on options: While Nimble CRM provides various add-ons for enhanced functionality, their scope is somewhat limited and the selection can be perplexing, potentially complicating the decision-making process for users about which add-ons best fit their needs.
  • Constrained file storage: Offering just 2GB of file storage, Nimble CRM might fall short for organizations that require substantial storage capacity for their files and documents.
  • Integration limitations: The platform's integration is mainly with Microsoft 365 and Google Workspace. This focus, despite the popularity of these services, might represent a limitation for businesses that rely on a broader range of software and services for their operations.


Pricing for Nimble CRM begins at $25 per user per month under the Starter plan. This plan does include a variety of features, but businesses should be mindful of potential extra costs associated with synchronization tools and consider the platform's storage and customization limitations relative to other CRM solutions.

For more detailed information, click here: Explore Nimble CRM.

Zoho CRM

Zoho CRM is a feature-rich customer relationship management system, equipped with a broad spectrum of functionalities for enhancing sales automation, marketing automation, and customer interaction.

Key features

  • Comprehensive sales dashboard for in-depth insights
  • Sophisticated automation capabilities for sales and marketing
  • Tailorable workflow automation to fit specific business processes
  • Enhancements for lead generation activities
  • Seamless integration with Zoho's array of marketing automation tools

Considerations and challenges

  • Complex setup process: The initial setup for Zoho CRM can be intricate, requiring considerable customization and possibly extensive support. This may extend the time it takes to get fully operational.
  • Potential for feature rollout delays: As part of the extensive Zoho applications ecosystem, updates or new features for Zoho CRM might be introduced more slowly compared to standalone solutions.
  • Storage limitations: On its most comprehensive plan, Zoho CRM offers only 5GB of storage per user, a capacity that may not meet the requirements of businesses with substantial data storage needs.


Pricing for Zoho CRM varies from $18 to $55 per user per month, and hosts a range of plans designed to accommodate businesses of varying sizes and demands.

It's important to note that opting for monthly subscriptions could come at a higher cost relative to annual agreements. Businesses should also consider potential additional expenses for customization and the onboarding process.

For additional details, click here: Discover Zoho CRM.

Choose your CRM tool today

Choosing the right CRM tool is fundamental for streamlining operations and enhancing team efficiency. While Copper is known for its seamless Google Workspace integration and robust features like automated emails and lead ownership assignment, there are several alternatives worth considering – especially if you're looking for specific functionalities or integrations that better fit your business needs.

The key is to identify the main benefits that align with your business goals, whether that's seamless integration with tools you already use, specific features like projected sales revenue based on lead data, set automated reminders or past interactions analysis, or simply a platform that excels in areas where you felt Copper was lacking.

Frequently asked questions