If you work in sales, you’d probably describe it as ‘a numbers game’. In other words, your performance depends on your volume of emails and calls and ultimately, the sales you make.
That’s where data enrichment can make a difference. It’s the process of finding and recording relevant information about contacts, for both the individual people at an organization as well as the company as a whole. This information is then used to qualify leads, filter your database, and create segments in marketing.
Crucially, it means identifying contacts in your ideal customer profile (ICP) faster. The time it takes to research the leads in your database is time you could spend warming relationships and moving prospects through the funnel.
So, how can you reduce your time spent researching a lead’s contact details, a business’s revenue, or inevitably finding your contact no longer works for the company?
Good news - Capsule now automatically populates information in Business Enrichment and Contact Enrichment. Let’s see what that means in both cases.
Business enrichment
Why spend five-ten minutes researching every prospective business when Capsule’s Business Enrichment feature does for you?
By expanding what you already know about organizations in your contact database, Business Enrichment empowers you to make smarter decisions, close more deals and drive revenue growth. Qualifying and pursuing leads using accurate data leads to higher conversion rates and better sales outcomes.
What can you expect to see Capsule automatically enrich?
Let’s look at just some of the fields Capsule will populate with Business Enrichment
| Attribute | Description | Example |
|---|---|---|
| Name | The company's name | Smith & Co. |
| Legal name | The company's legal name | SME Holdings |
| Domain | The company's website | smithandco.com |
| Location | The company headquarters address | 99 The Shambles, New York, NY, 10001, USA |
| Phone numbers | A list of phone numbers listed on the company's website | +1 866-241-4820, +1 415-805-3400 |
| Email addresses | A list of email addresses listed on the company's website | info@smithandco.com, samuel@smithandco.com |
| Sector | The broadest tier of company industry classification | Information technology |
| Industry | The third tier of company industry classification | Internet software and services |
| Company tags - Not to be confused with Capsule's Tags | A list of company vertical descriptors. Typically more granular than industry classification. | Technology, SaaS, B2B |
| Employees | The total number of employees that work at the company | 123 |
| Raised | The total amount of funding raised by the company | $20M |
| Annual revenue | The company's annual revenue. This attribute is available for public companies only | $21M |
| Tech tags - Not to be confused with Capsule's Tags | A list of technologies used by the company | google_tag_manager, amazon_ses, facebook_advertiser, aws_iam |
| Ticker | The company's stock symbol. This attribute is available for public companies only | AAPL |
Contact enrichment
If pre-populating prospective company data wasn’t exciting enough, Capsule also does it at the personal level, automatically feeding data points into your contacts’ records.
No longer will you need to rely on external tools and services to source this information, nor will you need to import it into your CRM. With Capsule, you can find it in your CRM as standard (for users on the Growth, Advanced, or Ultimate plans).
With all the relevant information at your fingertips, you can quickly qualify the leads in your database without the need for fruitless cold calls or bouncing emails. Easily find and nurture key decision-makers with messaging tailored to their record for better rapport and more efficient sales.
What contact details does Capsule populate?
Here are some attributes you can expect to see in your contact records
| Attribute | Description | Example |
|---|---|---|
| Given name | The person’s first name | Jane |
| Family name | The person’s last name | Smith |
| Location | The city, state, and country where the person lives | New York, New York, USA |
| Timezone | The person's time zone based on their location | EST |
| Bio | The person's bio surfaced through their own social media accounts | CMO at Smith & Co., Advisor, Mentor |
| Employment name | The name of the company the person works for | Smith & Co. |
| Employment title | The person's title at the company they work for | Chief Marketing Officer |
| LinkedIn handle | The last section of the person's LinkedIn profile URL | Jane Smith 11 |
| GitHub handle | The person's GitHub profile username | jane-smith-11 |
| Active at | A timestamp indicating when the person's email was last detected as active | 2014-11-25T18:56:43.000Z |
| Inactive at | A timestamp indicating when the person's email was last detected as inactive | 2014-11-25T18:56:43.000Z |
What are the benefits of CRM data enrichment?
Find contacts that fit your ICP in a pinch
Business Enrichment provides detailed information about an organization’s attributes, allowing sales reps to qualify leads more effectively and making it a breeze to find the prospects that fit your ICP.
Personalize your sales pitch and marketing messaging
By understanding the attributes of an organization, sales reps can tailor their messaging and approach to resonate with the prospect’s specific needs and challenges.
Similarly, marketing teams can use this information to create better segmentation, addressing target audiences and persona needs in relevant, effective ways.
For instance, you could filter your contacts by an attribute from above, such as industry. From there, you could create a list to send tailored marketing emails with blogs and case studies that apply to those contacts.
Increase sales efficiency
Without access to enriched CRM data, it takes between five and ten minutes per record for sales reps to manually research and update records with key data - an inefficiency that significantly builds up over time. An enriched CRM offers sales reps and marketing teams more time to focus on high-value activities such as prospect engagement and building relationships.
Close more deals, faster
Armed with deeper insights into organizational dynamics, sales teams can have more informed and impactful conversations with prospects, leading to higher conversion rates and improved sales outcomes.
Understanding the opportunities marketing brings
Access to enriched data enables marketing leaders get more from their CRM, helping them analyze and better understand their ICP.
Transform your sales and empower your team using comprehensive insights available on the Growth, Advanced, and Ultimate plans. Try a free 14-day trial of any of the above and discover the benefit of data enrichment.
