Whatever kind of business you’re running, whether it’s a small startup or a multinational enterprise, looking after your customers should always be a priority. From nurturing potential leads to strengthening existing customer relationships, the right customer relationship management (CRM) software can make all the difference.
Capsule and Close are two of the more popular CRM options, each offering unique strengths tailored to different business needs.
In this guide, we’ll compare Capsule and Close, breaking down their pricing, ease-of-use, and other essential features to help you determine which CRM is the best fit for your business.
Capsule and CloseCRM plans compared
For small businesses and startups, CRMs with good entry-level plans are a lifeline, offering essential features without needing a significant upfront investment.
Capsule offers a free plan for individuals and small teams interested in exploring how a CRM can benefit their business. It includes:
- 2 users
- 250 contacts
- 25 custom fields
- 1 customizable pipeline
- Gmail and Outlook integrations
- “Tracks” for repeating tasks
- Unlimited lists
Capsule’s free plan gives users the most important features they need to get started with customer management, with tools to help them stay organized and start building better customer relationships.
Close doesn’t currently offer a free plan. However, users can sign up for a 14-day free trial of its full-featured platform to experience everything the CRM offers before committing to a subscription.
Both Capsule and Close have entry-level paid plans with features tailored for growing teams.
| Capsule Starter plan | Close Startup plan |
|---|---|
£14 per user/month | $49 per user/month |
30,000 contacts | 50,000 contacts |
50 custom fields | Unlimited custom fields |
1 customizable pipeline | 1 customizable pipeline |
Gmail/Outlook integration | Email/SMS integration |
Project boards | Task management |
Capsule’s Starter plan provides an accessible and cost-effective way to manage contacts, opportunities, and sales pipelines. Close’s Startup plan, while more expensive, leans heavily on communication tools, which may be useful for more sales-driven teams.
As your business expands, you might need advanced tools to scale your CRM capabilities.
Capsule’s Ultimate plan offers a fully-featured solution for £60 per user, per month. It includes personalized support, such as a dedicated account manager, custom training, and priority assistance. You’ll also get all the features from the other plans, such as workflow automation, advanced reporting, and contact enrichment.
Close’s Enterprise plan is priced at $139 per user per month and introduces advanced features like personalized call coaching, a predictive dialer, and enhanced customization.
Features and functionality
Capsule is designed for businesses that value simplicity and flexibility, with features like customizable fields, pipelines, and workflows that adapt to your business processes.
For example, the Tracks feature lets you easily create task lists for your entire team, maintaining consistency and best practices. Combined with workflow automation, you can set the list to automatically transition when your designated criteria are met, further improving productivity.
Capsule also offers plenty of other useful features including contact management, sales tools, reporting, and email tools, making it a strong solution for small to medium-sized businesses.
Close is purpose-built for sales-driven teams. It stands out for its built-in communication tools, such as email, SMS, and calling, enabling reps to manage outreach directly from the CRM, while features like the Power Dialer and sales-focused automation make it ideal for high-volume sales efforts.
Which CRM connects best with your existing software?
Integrations play a vital role in extending the functionality of your CRM, ensuring it connects seamlessly with the tools your team already uses.
Capsule offers a wide range of integrations designed to support small to medium-sized businesses across various industries. The integrations are straightforward and designed to reduce manual data entry while enabling frictionless collaboration between teams. The App Marketplace makes it easy to find and connect tools without worrying about any complex setup. Key integrations include:
- Email and productivity tools like Google Workspace, Microsoft 365, and Outlook
- Marketing platforms like Mailchimp and Transpond
- Accounting tool like QuickBooks and Xero
If you can’t find a native integration, you can also use Zapier to connect Capsule with over 2,000 additional apps or create your own connections with the API.
Close also offers a wide selection of integrations to enhance your sales performance and communication, from marketing tools to data management. Close also includes built-in email, SMS, and calling features, reducing the need for external communication apps.
Which CRM is best for ease of use?
You can have the most powerful CRM in the world but, if it’s too complex, your team won’t be able to get any of the benefits (and will most likely find their own ways to manage customer relationships).
Capsule is built with simplicity as a priority, offering an intuitive interface that’s easy for anyone to navigate. From contact management to sales pipeline tracking, every feature is straightforward and designed to minimize the learning curve and get your team up and running without a prolonged setup or training.
Capsule is ideal for businesses seeking a CRM that “just works” with minimal setup and a user-friendly design.
Close is similarly focused on usability, but its sales-driven tools add an extra layer of complexity. While the interface is clean and modern, Close’s built-in communication features may require some initial configuration and training for teams not accustomed to these tools.
For teams already familiar with sales-centric platforms, Close’s workflow can feel seamless, but smaller teams or those looking for a broader CRM solution might find the setup a bit more demanding.
Which CRM is best for pricing and affordability?
As businesses look for ways to reduce costs and get an advantage over the competition, pricing is an important consideration for everyone.
Capsule is designed to scale with your business, providing clear and straightforward pricing options and offering great value for money whatever stage you’re at. The free plan is suitable for small teams or individuals exploring CRM features while growing businesses can take advantage of the paid plans starting at just $17 per user per month and the Ultimate plan for only £60 per user per month.
Close offers plenty of powerful features, but the lack of a free plan makes it difficult for teams that are just getting started with CRMs. Meanwhile, paid plans start at $49 per user per month and cost $139 per user per month on the top plans.
Capsule is the more affordable option for small to medium-sized businesses, offering comprehensive features at accessible price points. Its free plan and lower-tier options make it ideal for startups and growing teams.
Close delivers undeniable value for sales-focused organizations that need integrated communication tools and advanced sales features. However, its higher costs may present a barrier for smaller businesses.
Which CRM offers more customization and flexibility?
A good CRM should adapt to your business processes, not the other way around. Capsule and Close both offer customization options, catering to different types of workflows and needs.
Capsule provides a balance of simplicity and adaptability. It allows you to tailor your CRM with:
- Custom fields to add unique data points for your contacts, deals, or projects
- Customizable pipelines to reflect your processes and visually track progress
- Tags and filters to organize and segment contacts for personalized outreach
Capsule’s customization is intuitive, making it accessible even for teams with no technical expertise. These features allow small to medium-sized businesses to design workflows that fit their unique operations without feeling overwhelming.
Close focuses its customization on sales processes, providing tools to optimize outreach and deal tracking. As with Capsule, you get access to custom pipelines, fields, and dashboards. For example, you can create reports to highlight the key metrics and activities most important to your sales team.
Which CRM is best for customer support and security?
When choosing a CRM, strong customer support and reliable security help your team operate confidently and handle issues swiftly.
Capsule offers excellent support for all users, regardless of their plan, via the online contact form and email, along with a detailed online knowledge base. Users on the Ultimate plan get additional support with access to a dedicated account manager and personalized training.
Capsule’s customer support reflects its focus on helping small to medium-sized businesses succeed. Even on the free plan, users receive reliable assistance, ensuring that no team is left without help when needed.
Close provides strong support options, with the level of service depending on the plan:
- Startup plan users get access to email support and a self-service help center
- Professional plan users get a faster initial response time (one day)
- Enterprise plan users get a six-hour initial response time, screen share support, and a dedicated account manager
Close’s customer support is tailored to sales-driven teams, with resources focused on helping users maximize productivity and adopt its features effectively.
Both Capsule and Close adhere to high-security standards to protect customer data, with encrypted data, regular backups, role-based access controls, and no history of data breaches.
Which CRM is better for my organization?
Choosing between Capsule and Close comes down to your team’s specific goals, workflows, and priorities. Both platforms excel in different areas, making them better suited to different types of businesses.
Capsule is ideal for small to medium-sized businesses that prioritize simplicity, customization, and affordability. The user-friendly design and customizable fields make it easy to organize customer data and build relationships, while features like Tracks and reliable integrations ensure your teams stay on top of their tasks and processes.
Close is purpose-built for sales-driven teams that need tools to boost outreach and close deals faster. It stands out for its built-in calling, SMS, and email features that allow sales teams to manage outreach without leaving the CRM.
Features like the Power Dialer and customizable workflows streamline repetitive tasks, maximizing efficiency, while robust analytics tools help teams track performance and make data-driven decisions.
All of this makes Close a good choice for businesses with a strong sales focus. However, Capsule offers a flexible, user-friendly CRM with all the features you need to manage customer relationships and improve team collaboration without breaking the bank.
Try any Capsule plan free for 14 days or sign up to our free plan to get started with a simple yet powerful CRM.
