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How to Write Great Sales Emails (With Examples)

Check out our short guide on how to write a great sales email and take a look at our example templates you can use.

Chloe Lloyd · March 2, 2022
How to Write Great Sales Emails (With Examples)

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Did you know that over 293 billion emails are sent and received each day? That also means that, just like you, your current and potential customers might receive countless emails every day. That's why you need to make sure what you're sending stands out and makes an impact.

If you want to learn how to get your email recipients to open and read your emails, we've got you covered. We've put together some helpful tips for writing sales emails that convert and examples that you can use in your business.

Tips on Writing a Sales Email

There are five main things you should keep in mind when writing a sales email. They include:

  • Have an eye-catching subject line
  • Draft a solid opening line
  • Write valuable and relevant body copy
  • Incorporate a call-to-action (CTA) at the end
  • Include a professional signature

Email subject lines should be enticing yet short. The goal of them is to grab your reader's interest so they open your email without sounding insincere. Your subject line should also be personal, like including your reader's name.

Some subject line examples include:

  • Can I help you with [prospect's goal / challenge]?
  • Are you ready for [industry specific date / important annual event]
  • Can you spare 5 minutes, [First Name]?
  • [First Name] Have you thought about [service/product recommendation]?

Try to avoid spammy words, like "final," "unique," "complimentary," and "sale." They're overused, and people don't pay as close attention to them.

Your opening line should be impactful as well. You can start your email off with a phrase like "I noticed you" or "congratulations on." Get straight to the point by discussing something important to them.

Your body copy should show value to your reader by connecting them to your business. It should include relevant information that aligns with their goals.

In the closing of your email, you should have a strong call-to-action (CTA). Your email should have a goal and a clear action that the recipient should take such as replying to the email or scheduling an appointment.

Some CTAs include:

  • Do you have 15 minutes to connect tomorrow?
  • Are you ready to book your next stay?
  • Do you have any additional questions?
  • Have you looked over our proposal?

Your CTA should prompt a response from your reader.

Finally, a sales email should close with a professional signature. Keep it short and straightforward, including a link to one of your online profiles. Avoid using quotes and complicated/large images.

Some Examples of Email Templates

Let's go over some of the best sales email templates. Feel free to tweak these in accordance with your business and products. If you'd like to use any of the emails here, all you have to do is copy and paste them or click the icon on the bottom-right of the email to copy it.

Use Our Sales Email Examples to Grow Your Client Base

With the Email Send feature in Capsule CRM, you can connect your email mailbox and send emails directly to your customers that include your professional signature. You can also create and save email templates in Capsule so feel free to copy and paste the examples we’ve given and tailor them to your needs. You’ll then have a set of emails that you can use time and time again to save time and grow your client base.

Learn more about how Capsule CRM can help streamline your sales processes.