Did you know that over 293 billion emails are sent and received each day? That also means that, just like you, your current and potential customers might receive countless emails every day. That’s why you need to make sure what you’re sending stands out and makes an impact.
If you want to learn how to get your email recipients to open and read your emails, we’ve got you covered. We’ve put together some helpful tips for writing sales emails that convert and examples that you can use in your business.
There are five main things you should keep in mind when writing a sales email. They include:
- Have an eye-catching subject line
- Draft a solid opening line
- Write valuable and relevant body copy
- Incorporate a call-to-action (CTA) at the end
- Include a professional signature
Email subject lines should be enticing yet short. The goal of them is to grab your reader’s interest so they open your email without sounding insincere. Your subject line should also be personal, like including your reader’s name.
Some subject line examples include:
- Can I help you with [prospect’s goal / challenge]?
- Are you ready for [industry specific date / important annual event]
- Can you spare 5 minutes, [First Name]?
- [First Name] Have you thought about [service/product recommendation]?
Try to avoid spammy words, like “final,” “unique,” “complimentary,” and “sale.” They’re overused, and people don’t pay as close attention to them.
Your opening line should be impactful as well. You can start your email off with a phrase like “I noticed you” or “congratulations on.” Get straight to the point by discussing something important to them.
Your body copy should show value to your reader by connecting them to your business. It should include relevant information that aligns with their goals.
In the closing of your email, you should have a strong call-to-action (CTA). Your email should have a goal and a clear action that the recipient should take such as replying to the email or scheduling an appointment.
Some CTAs include:
- Do you have 15 minutes to connect tomorrow?
- Are you ready to book your next stay?
- Do you have any additional questions?
- Have you looked over our proposal?
Your CTA should prompt a response from your reader.
Finally, a sales email should close with a professional signature. Keep it short and straightforward, including a link to one of your online profiles. Avoid using quotes and complicated/large images.
Let’s go over some of the best sales email templates. Feel free to tweak these in accordance with your business and products. If you’d like to use any of the emails here, all you have to do is copy and paste them or click the icon on the bottom-right of the email to copy it.
Introduction Email Template
Hi [First Name], I’m reaching out to local businesses to offer our company’s [insert specific service]. [Your service] plays a vital role in every business and having expert advice can save you time and money. Our company [name] is based nearby on [street name]. We’re a team of expert [insert profession] that are known for providing high-quality services to local businesses. We’re offering three free consultations for anyone interested in our services. Do you have 15 minutes later this week to chat about how [company name] can help your business thrive? Regards, [Your Name]
Cold Email Template
Hi [First Name], I work in the [specific industry], and I saw that you recently [action] at [their company name]. In my experience, I’ve seen that [issue] becomes a significant priority when that happens. I thought you and your colleagues would be interested in discovering how we’ve helped [similar company] succeed without any hiccups. If you’d like to learn more, let’s chat. Are you free [times and days]? Let me know, and I can send out a calendar request. Best, [Your Name]
Follow-Up Email Template
Hi [First Name], It was great to meet you last week at [event/conference]. I hope you had an enjoyable time. I particularly enjoyed [insert anecdote]. I’d love the opportunity to connect virtually with a quick chat to learn more about your experience with [project]. The services we offer at [your company] could help you save time and money with that venture. What time this week can I schedule a 15-minute chat? I look forward to connecting soon! Best, [Your Name]
First Email for Sales Introduction Template
Hi [First Name], I hope you’re doing well! I just checked out your website and it looks like you’re starting to [specific goal]. I don’t want to make any assumptions about your company’s goals, but I believe that [your company] can play an essential role in your upcoming success. If you’re not familiar with [your company], our customized solutions help businesses just like yours accomplish four primary goals: - [Goal] - [Goal] - [Goal] - [Goal] Accomplishing these goals will set your business up for success. What’s your availability on Wednesday and Thursday of this week? I’d love to schedule a 20-minute call to discuss your company’s strategy for your new venture. Regards, [Your Name]
Demo Request Template
Hi [First Name], I saw that you requested a demo of [your product]. I’ve worked with many companies in your industry. My goal is to help you through the evaluation process and how [your product] will work for your business. The first part of our demo process is a quick chat so I can understand what you hope [your company] can help your business with. I also want to get a grasp of what your business goals and strategies are in general, so your demo can be customized. I’d love to schedule the first part of your demo. What’s your availability early next week? My schedule is flexible. Regards, [Your Name]
With the Email Send feature in Capsule CRM, you can connect your email mailbox and send emails directly to your customers that include your professional signature. You can also create and save email templates in Capsule so feel free to copy and paste the examples we’ve given and tailor them to your needs. You’ll then have a set of emails that you can use time and time again to save time and grow your client base.
Learn more about how Capsule CRM can help streamline your sales processes.