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HubSpot CRM Pricing: everything you need to know
HubSpot CRM offers a wide range of tools, from free options to paid plans for businesses of all sizes. It helps manage customer relationships, automate workflows, and more. However, its pricing and potential hidden costs make it important to weigh against other options.
HubSpot CRM pricing plans
Free Plan - $0/month
- Basic contact management
- Email tracking and notifications
- Basic reporting dashboard
- Live chat and ticketing tools
- Limited customization and integrations
- All of your emails have HubSpot branding on them
Starter Customer Platform - $15/per user/month
- Ad management tools
- Customizable forms and pipelines
- Email and in-app chat support
- Marketing automation for up to 1,000 contacts
- Scalability is limited by low contact and user caps
Professional Suite - $1,170/month
- Advanced automation workflows for your sales process
- Multi-language content creation tools
- Custom reporting and predictive lead scoring (with e.g. custom properties)
- Collaboration tools for growing teams
- Higher costs limit accessibility for mid-sized businesses
Enterprise Suite - $4,300/month
- Advanced custom objects
- Hierarchical team management
- Dedicated account manager
- Advanced security and permissions tools
- Steep cost may not justify value for smaller enterprises
Adding more contacts or users can quickly drive up costs, and features like transactional emails and advanced APIs are priced separately as add-ons. While HubSpot offers a variety of plans, unlocking its most valuable features often requires a substantial investment that smaller businesses might struggle to justify.
Factors to consider when choosing a plan
Choosing the right CRM can transform your customer relationships, team collaboration, and sales efforts. So, before you commit, take a step back and ask if HubSpot CRM truly fits your business goals.
Scalability and growth potential
Your CRM should grow with your business, adapting to team expansions without becoming prohibitively expensive.
- HubSpot CRM: While HubSpot scales well for larger businesses, it can become expensive for startups or smaller teams as contact and user counts increase. Additional hubs, like the Customer Service or Operations Hub, can drive up costs further.
- Capsule CRM: With free and affordable paid plans, Capsule CRM evolves with your business without significant extra costs, making it ideal for both small teams and growing businesses.
Billing structure and flexibility
How your CRM charges you can have a big impact on your budget, so make sure to choose the right billing plan.
- HubSpot CRM: HubSpot CRM mainly uses annual billing, offering limited monthly payment options. For example, the Professional Suite costs $1,170 annually (for five users), but jumps to $1,300 per month if billed monthly. Additional users come with extra charges.
- Capsule CRM: Capsule CRM provides both monthly and annual billing options at competitive rates, allowing businesses to scale without worrying about unexpected costs.
Essential features in entry plans
Make sure the basic plans offer the tools you need so you don’t upgrade too soon.
- HubSpot CRM: The Free and Starter plans are limited in features like automation and analytics, often pushing users to upgrade to more expensive tiers like the Sales Hub Enterprise plan
- Capsule CRM: Even on entry-level plans, Capsule includes essential features like task management, customizable workflows, and third-party integrations, giving you a lot of value without needing to upgrade immediately.
Why Capsule CRM is a strong alternative
Capsule CRM delivers everything that HubSpot offers – and more – at a fraction of the cost. With no onboarding fees and plans starting at just $18 per month, Capsule provides an accessible solution for businesses of all sizes.
In addition to advanced reporting and task automation, it offers integrations with tools across tiers. Capsule’s straightforward pricing makes it an affordable, flexible CRM that grows with your business without hidden fees or surprises.
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Is HubSpot CRM worth It?
HubSpot CRM is a good choice for businesses needing a comprehensive, all-in-one platform, especially at the enterprise level.
However, its high costs and complex pricing structure can make it less accessible for startups and small teams. Capsule CRM offers a smarter, more affordable way to scale, with all the features you need to grow without the complexity.
👉 Start your free trial with Capsule CRM today!
FAQ
HubSpot CRM pricing ranges from $0 for its free plan to $4,300 monthly for the Enterprise Suite.
HubSpot offers a free plan with basic contact management and email tracking features. However, you'll need one of the paid plans to access all the sales tools.
HubSpot’s costs rise significantly with additional sales and marketing contacts and features, and its lower-tier plans lack advanced capabilities. To get the full range of benefits, you also need the HubSpot Marketing hub for your marketing efforts, driving the price up even further.
HubSpot CRM is best suited for mid-sized and large businesses needing comprehensive marketing, sales, and service tools. It is best for businesses already using a HubSpot product (e.g., Marketing Hub Starter plan) and want to benefit from the CRM too.
Capsule CRM is a user-friendly, cost-effective option packed with advanced tools that scale with your business as it grows.
