Back to all posts
CRM

How much does HighLevel CRM cost in 2025?

HighLevel CRM’s pricing may not be as simple as it seems—get the full breakdown before you commit!

Jon Davis · February 4, 2025
How much does HighLevel CRM cost in 2025?How much does HighLevel CRM cost in 2025?

Go to section

Go to section

Paying for HighLevel CRM pricing plans and not getting the value you need? Capsule CRM delivers all the tools you need – like pipeline management, team calendars, and customizable email templates – at a fraction of the cost.

👉 Switch to Capsule CRM today and save more.

HighLevel CRM pricing: Everything you need to know

HighLevel CRM, known for its all-in-one platform for marketing automation and sales funnels, provides two core pricing plans: the Starter Plan and the Unlimited Plan.

Designed for agencies, marketers, and small businesses, these plans include features like online booking, unlimited contacts, and a white-label mobile app – but they come with hidden GoHighLevel pricing fees for advanced features.

HighLevel CRM pricing plans

Agency Starter Plan – $97/month

  • Up to three sub accounts, making it ideal for small marketing teams
  • Essential tools like a website builder, full online booking, and email marketing tools
  • Basic account setup with chat support and limited customizations.

Agency Unlimited Plan – $297/month

  • Includes unlimited sub-accounts and unlimited contacts, perfect for managing multiple clients
  • Access to a branded desktop app, custom domains, and advanced API access
  • Supports own branding, allowing agencies to set their prices for GoHighLevel services.

While HighLevel pricing supports sales funnels and email marketing platforms, the cost of unlocking features like priority support, premium triggers and actions, and sub account API keys adds up quickly.

Factors to consider when choosing a CRM solution

The right CRM can make all the difference in customer relationships and team collaboration. Here’s what to consider when deciding if High Level CRM aligns with your business goals.

1. Pricing plans and transparency

Pricing plans should be clear and straightforward, without surprises. Look for a CRM that offers transparent pricing, so you can easily understand what you're paying for and avoid unexpected costs down the line.

  • HighLevel CRM pricing: Starts at $97/month but charges additional costs for advanced features like customizable email templates and advanced API access
  • Capsule CRM: Offers a free plan and starter plans are at $18/month with features like team calendars, detailed pipeline management, and API access included in every tier.

2. Flexibility for small businesses

A solid CRM for small businesses and growing teams meets immediate needs and offers flexibility for scaling. Even if growth isn’t on the horizon, the right CRM will set you up for future expansion.

  • HighLevel CRM: Requires the Unlimited Plan for managing as many users or client accounts as needed
  • Capsule CRM: Supports growing businesses with scalable plans and no limits on leads nurture, or customer interactions.

3. User experience and ease of use

Is your CRM simple enough for your team to use without frustration? A CRM should work for you, not the other way around.

  • HighLevel CRM: Can overwhelm users with features requiring extensive onboarding
  • Capsule CRM: Simplifies workflows with an intuitive interface, making it easy to manage social media posts, sales funnels, and email marketing efforts.

👉 Test Capsule CRM today to see how it fits your business.

Why Capsule CRM is a strong alternative

Capsule CRM delivers everything HighLevel offers – and more – without the hefty cost. With no setup fee and flexible plans, Capsule ensures you get all the features you need for managing customer interactions and improving your marketing efforts.

With no hidden fees, it supports everything from landing page creation to nurturing leads – at a price you’ll love.

👉 Switch to Capsule CRM today for a better CRM experience.

A blue banner saying that Capsule is trusted by thousands of businesses worldwide.

Is HighLevel CRM worth it?

Capsule CRM combines scalability, affordability, and advanced tools like task automation and integrations with Google Workspace or Microsoft 365. If GoHighLevel's pricing isn’t working for you, Capsule offers a seamless switch.

👉 Check our detailed guide on HighLevel CRM alternatives.

FAQs

What to read next

How much does Zoho CRM cost in 2025?How much does Zoho CRM cost in 2025?

How much does Zoho CRM cost in 2025?

How much does Copper CRM cost in 2025?How much does Copper CRM cost in 2025?

How much does Copper CRM cost in 2025?

How much does Pipedrive cost in 2025?How much does Pipedrive cost in 2025?

How much does Pipedrive cost in 2025?

How much does NetSuite CRM cost in 2025?How much does NetSuite CRM cost in 2025?

How much does NetSuite CRM cost in 2025?