Manchester, January 19th 2023 - Capsule, a market leading CRM software provider, today announced that experienced technology executive Steven Ledgerwood joined the company as CEO on 1st January 2023. Steve brings 20 years of experience in technology and leadership to Capsule. He succeeds current CEO and co-founder Duncan Stockdill, who has led the company since its start 13 years ago and will remain as a director and on Capsule’s board of advisors.
Former CRO of Findologic, which was recently acquired by Nosto, Steve joins Capsule with extensive SaaS experience, having held senior executive and board-level roles at Findologic, Conductor, Exponea (now BloomReach), Emarsys (now SAP) and Smart Focus (now Actito). Having successfully led commercial organizations across key global markets, including EMEA, APAC and the Americas, Steve is well placed to help Capsule accelerate its business performance, development and growth.
Steve joins at an exciting time. Capsule was founded with the vision of being an easy to use CRM that enabled businesses to get started with powerful CRM capability in minutes not months. With the acquisition and integration of the marketing tool Transpond this year, Capsule now also offers that same experience for marketers. The company has also recently added project management functionality, making Capsule a single platform that supports all employees throughout a business, from customer management and sales through to marketing and project management.
Steven Ledgerwood said: “It’s an exciting time to be in the CRM space, particularly for SME’s where Capsule is well placed. It is really easy to use and built with advanced functionality but with a simplified approach so that users can maximise the value quickly. I have a huge amount of respect for the founders, who have built a people-first culture, with a high performing team and an impressive global footprint with very happy customers. It’s a fantastic time to be joining this company and I’m looking forward to lead the organization into the next chapter of growth.”
Duncan Stockdill said: “I’m thrilled with the appointment of Steve as our new CEO. Steve is a proven technology leader with a significant sales, marketing and customer success background that will benefit the product and the business. I look forward to working with him as Capsule continues its journey to the forefront of CRM, sales and marketing tools.“
“I’m also very proud of the Capsule team. We started with 3 founders, and bootstrapped the business to over 10,000 customers. We achieved all that with a relatively small but high quality team and a focus on making sure the customer experience was top notch. In 2020 we brought in an investor (Newlands Capital with backing from Hermes GPE) which has helped us accelerate our growth and expand our vision for the platform, but we’ve not lost sight of the importance of the customer experience.
Capsule was launched in 2009 following the founders' frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. It’s a smart, simple online CRM that helps businesses to stay organized, know more about their customers, build strong relationships and make the most of sales opportunities. Today it is used by thousands of businesses of all sizes all over the world.
Core features of Capsule include management of contacts, tasks, projects, sales pipelines, opportunities and sales analytics, plus a mobile app for iOS and Android. Capsule integrates with dozens of applications including Microsoft 365, Google Workspace, Mailchimp, Transpond, Xero, QuickBooks.