Rated 4.7 on G2New: Our CEO talks about how we use AI in Capsule CRMBecome a PartnerContact Sales
Product

CRM

Contact Management

Your customer details. In one place.

Sales Pipeline

Sell, forecast, and grow.

Projects

Affordable project management.

Tasks & Calendar

Your working day — sorted.

Automations

Eliminate manual tasks with workflows.

Reports

Pinpoint your successes & failures.

Marketing

Social campaigns

Post on X, Facebook, Instagram, & LinkedIn.

Campaign builder

Send emails to new customers.

Conversations

Provide customer service & support.

Capsule AI
Use Cases

By Objective

Win more business

Nurture and close more sales.

Deliver fast

Satisfy client requirements.

Drive efficiencies

Run business operations better.

Customer service

Deliver top service to your customers.

By Sector

Professional services

Attract, close, give clients great value.

Manufacturing

Build your sales and project process.

Consultants

Get clients beyond your network.

Construction

Construct sales and projects easily.

Accountants

Account for more sales and better delivery.

Freelancers

Deliver great work to your clients.

By Business Size

Startups

Give your business the right start in life.

Small Business

The start your business deserves.

Medium Size business

To the moon? We’ll join you.

By Team

Sales

Learn how sales teams use Capsule.

Marketing

And marketing teams, too!

IntegrationsPricing
Resources

Support Docs

Need help with Capsule CRM?

Webinars

Industry and Capsule-specific.

Video Tutorials

Your Capsule CRM knowledge hub.

Customer Stories

How customers use Capsule CRM.

Blog

Helpful content you’ll love.

Small business diaries

Our small business podcast.

Partner Directory

Find a Capsule and Transpond Partner.

Log In

Try any plan free for 14 days

No card required, no commitment.

Pay Annually (Save up to 14%)Pay Monthly
Free

Your big ambitions start here. Our free plan has the basics to help you manage opportunities and clients.

Maximum 2 users.
Free Forever.

Free includes:

  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Starter

Perfect for businesses with one to five employees. Finally, get clarity and control over your business relationships and work delivered.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Our Starter plan gives you:

  • 30,000 Contacts
  • Email Templates
    Avoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared Mailbox
    Connect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium Integrations
    Access direct integrations with tools like Xero, Zendesk and Import2
  • Goals
    Set and track performance objectives around Opportunities won or created
  • AI Email Assist
    Use our AI Email Assist to speed up follow-ups, and other repeatable comms.
Recommended
GrowthEnhanced AI Tools

Best for small businesses with sales teams. Give your organization the firepower to prospect, sell, and deliver work — fast.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Starter, plus:

  • 60,000 Contacts
  • Workflow Automations
    Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting
    More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards
    Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management
    Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • Business Enrichment
    Automatically populates company records with the latest information on revenue, headcount, location, industries and more
  • AI Business Enrichment
    AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries
    See a summary of your last 50 client interactions — ready for your next call or email.
  • AI Pipeline Generator
    Build a custom sales pipeline tailored to your unique business and process in seconds.
AdvancedEnhanced AI Tools

For bigger sales teams, with more than one salesperson. Prospect faster, close quicker, and speed up growth.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Growth, plus:

  • 120,000 Contacts
  • 50 project boards
  • AI Contact Enrichment
    Populates contact records with the latest data to help build a complete profile of your contacts - including job title, seniority, LinkedIn profiles and missing contact information.
Ultimate Enhanced AI Tools

Ideal for scaling teams with 5+ users. You'll get your own account manager and custom training. Sign up for a trial and our Sales team will be in touch.

Free

Your big ambitions start here. Our free plan has the basics to help you manage opportunities and clients.

Maximum 2 users.
Free Forever.

Free includes:

  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Starter

Perfect for businesses with one to five employees. Finally, get clarity and control over your business relationships and work delivered.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Our Starter plan gives you:

  • 30,000 Contacts
  • Email Templates
    Avoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared Mailbox
    Connect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium Integrations
    Access direct integrations with tools like Xero, Zendesk and Import2
  • Goals
    Set and track performance objectives around Opportunities won or created
  • AI Email Assist
    Use our AI Email Assist to speed up follow-ups, and other repeatable comms.
Recommended
GrowthEnhanced AI Tools

Best for small businesses with sales teams. Give your organization the firepower to prospect, sell, and deliver work — fast.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Starter, plus:

  • 60,000 Contacts
  • Workflow Automations
    Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting
    More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards
    Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management
    Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • Business Enrichment
    Automatically populates company records with the latest information on revenue, headcount, location, industries and more
  • AI Business Enrichment
    AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries
    See a summary of your last 50 client interactions — ready for your next call or email.
  • AI Pipeline Generator
    Build a custom sales pipeline tailored to your unique business and process in seconds.
AdvancedEnhanced AI Tools

For bigger sales teams, with more than one salesperson. Prospect faster, close quicker, and speed up growth.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Growth, plus:

  • 120,000 Contacts
  • 50 project boards
  • AI Contact Enrichment
    Populates contact records with the latest data to help build a complete profile of your contacts - including job title, seniority, LinkedIn profiles and missing contact information.
Ultimate Enhanced AI Tools

Ideal for scaling teams with 5+ users. You'll get your own account manager and custom training. Sign up for a trial and our Sales team will be in touch.

Free

Your big ambitions start here. Our free plan has the basics to help you manage opportunities and clients.

Maximum 2 users.
Free Forever.

Free includes:

  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Starter

Perfect for businesses with one to five employees. Finally, get clarity and control over your business relationships and work delivered.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Our Starter plan gives you:

  • 30,000 Contacts
  • Email Templates
    Avoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared Mailbox
    Connect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium Integrations
    Access direct integrations with tools like Xero, Zendesk and Import2
  • Goals
    Set and track performance objectives around Opportunities won or created
  • AI Email Assist
    Use our AI Email Assist to speed up follow-ups, and other repeatable comms.
Recommended
GrowthEnhanced AI Tools

Best for small businesses with sales teams. Give your organization the firepower to prospect, sell, and deliver work — fast.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Starter, plus:

  • 60,000 Contacts
  • Workflow Automations
    Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting
    More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards
    Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management
    Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • Business Enrichment
    Automatically populates company records with the latest information on revenue, headcount, location, industries and more
  • AI Business Enrichment
    AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries
    See a summary of your last 50 client interactions — ready for your next call or email.
  • AI Pipeline Generator
    Build a custom sales pipeline tailored to your unique business and process in seconds.
AdvancedEnhanced AI Tools

For bigger sales teams, with more than one salesperson. Prospect faster, close quicker, and speed up growth.

Per user, per month.
Billed Annually.

Free 14-day trial. No card required.

Everything in Growth, plus:

  • 120,000 Contacts
  • 50 project boards
  • AI Contact Enrichment
    Populates contact records with the latest data to help build a complete profile of your contacts - including job title, seniority, LinkedIn profiles and missing contact information.
Ultimate Enhanced AI Tools

Ideal for scaling teams with 5+ users. You'll get your own account manager and custom training. Sign up for a trial and our Sales team will be in touch.

Enhance your plan with our add-ons

Available to activate from within your Capsule account

Example of a lead capture forms and the ability to run marketing campaigns with Transpond

Marketing add-on

Grow your business from first click to loyal customer. Capsule and our Marketing add-on work together to help you attract, win, and keep customers.

Learn more
Starting from
$11per month
G2 awards - Leader (Small Business), Spring 2024. High Performer (Americas), Spring 2024. High Performer (Spring), 2024. Small Business High Performer (Europe), Spring 2024. Momentum Leader (Spring), 2024.
4.7 rating

The award-winning CRM platform

"Our usage of Capsule over the last 18 months has matured and so our success rate has grown alongside it. In the last 12 months, we’ve seen a 48% increase in conversion."

"The range of integrations makes managing client interactions much easier. You’re able to organize your day-to-day interactions and keep data centralized."

"Your approach to customers is a lot more hands-on and tailored than other CRM providers. This sets Capsule apart and was a big draw for the team and me."

"What I love about Capsule is how flexible it is. The majority of apps I use are supported, helping me streamline lots of business operations and activities in a single system."

"What we love is that when a client phones, straight away all the information is there and I can instantly proceed with the call as informed supplier to that client."

"I'd send a proposal and think, great, job done. But it's not, you have to follow it up. I needed a nudge to remind me to do that a few days later and I get that with Capsule."

Dave Baines

Co-founder, Hyperact

Frequently Asked Questions

Capsule’s 14-day trial of its paid plans (Starter, Growth, Advanced and Ultimate) begins as soon as you sign up for one of the plans. You’ll be able to utilize all the features available on the plan you’re trialing and add your team to the account too.

At the end of the free trial, you can choose to continue on the paid plan you’ve selected, switch to another plan, or cancel your subscription to Capsule entirely. To continue using Capsule with the data you’ve added already, simply enter your payment details and you’re all set.

There are zero setup fees associated with opening a Capsule account. You can also cancel your account at any time.

Capsule supports 60+ integrations, and works with Zapier to fulfill additional functionality. Our most popular integrations include Transpond, Mailchimp, Xero, QuickBooks, Gmail and Office 365.

Yes. Capsule has many options for migrating data from spreadsheets into our CRM. You can import Contacts and Opportunities. You’ll also be able to integrate some data with select integrations Capsule supports.

More information is available here.

Unlike other CRMs, Capsule is quick to implement and easy to use. It’s been designed by leading UX experts with rapid adoption and convenience front and center.

As soon as you open an account with Capsule, you’ll be guided through an in-app, multi-step process to teach you how to get started. You’ll also have access to our support center, stocked with insightful articles to teach you more about your new CRM.

Lastly, our support team is always available to answer your questions, as and when they come up.

Nothing. Capsule charges zero fees for its onboarding.

Capsule’s plans are tailored for organizations at different growth stages and across different industries. Our starter plan is ideal for individuals and small businesses seeking to become more efficient and effective with their client and supplier relationships.

Growth and Advanced are better suited for larger SMBs, seeking to accelerate their growth journey, with a larger contact database, bespoke email templates, multiple sales pipelines, project management features, workflow automations and much more.

Ultimate is designed specifically for larger SMBs wanting to enjoy enterprise CRM functionality at SMB prices.

Our free plan has limited features and functionality compared to our paid tiers. For instance, you can only have 250 contacts, two users, and a single project board and Sales Pipeline.

However, the free version of Capsule is great for individuals wanting to test the functionality of Capsule, so you can upgrade to a paid plan when you’re ready.

None! You can use any feature, connect any integrations and add as many users as you see fit.

Yes, you can upgrade or downgrade.

The only caveat with downgrading your Capsule subscription is that you’ll need to stay within the limits of the plan you’re switching to.

For instance, if you were on the Growth plan, had 60,000 contacts and wanted to downgrade to our Starter package, you’d need to remove 30,000 contacts to comply with the 30,000 contact limit in the Starter plan.

We accept most major credit and debit cards.

You can choose to pay monthly or annually.

We always recommend customers choose our annual plan. We offer up to 15% discount for customers who subscribe to our annual pricing plan, making Capsule a little less expensive.

Transpond is an email marketing suite owned by Capsule. It’s been designed to work hand in hand with our CRM to help SMBs deliver better outcomes for their marketing campaigns.

It features a suite of useful tools such as email marketing, webforms, advanced marketing analytics, automations and so much more.

Unlike other integrations, Transpond benefits from being natively integrated with Capsule, so you can track the performance of your lead nurture campaigns directly against contacts in our CRM.

Yes, we do! We’ve got a dedicated AI page that explains all of our AI features. They’re super useful, and really help speed up your working day.

But, we know that AI isn’t for everyone. This is why we’ve been really deliberate about how we implement the technology into our tool.

  • Capsule CRM never uses your data to train AI models — it stays yours
  • Account and customer data is protected using the same safeguards as the rest of Capsule CRM.
  • Data entered into AI features isn’t shared outside your Capsule CRM account.

Also, if you don’t want to use the AI features in Capsule CRM, you can switch these off in your account.

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