Sales is a tricky game. To keep up with best sales practices you need to stay up to date with the latest trends. Sales influencers are a great resource for sales professionals. They provide guidance and advice on how to manage your pipeline well, boost conversion, manage leads, and improve your sales process.
Whether you're an experienced sales leader, or a sales rep looking to expand their community, there's always something to learn. So, here are the top sales influencers you should be following in 2024.
Gary Vaynerchuk
Gary Vaynerchuk's, also known as ‘Gary Vee’ credentials speak for himself. He's the chairman of VaynerX, CEO of VaynerMedia, and is associated with a huge number of other brands. He's been an angel investor for social media brands like Facebook, Twitter, Tumblr, Venmo, and Uber.
With over five million followers Vaynerchuk is credited as a LinkedIn top sales voice. He covers a range of topics on his blog and social media and creates videos covering topics like investing, entrepreneurship, the sales process, marketing, and motivation.
He’s known for his straightforward and impactful messaging including quotes like:
“If I could wish anyone anything besides health, it would be emotional intelligence. It is the skill of life.”
Gary Vee’s approach to sales and leadership is about emphasizing the power of self-awareness, empathy, and adaptability in building meaningful relationships and driving success.
Jeffrey Gitomer – The King Of Sales
Considered one of the first sales influencers, the self-proclaimed "King of Sales" has been a top sales coach for decades. He's an accomplished author with over 15 best-selling sales books under his belt and 10,000 followers on Linkedin. Some of his most successful titles include The Sales Bible, The Little Gold Book of YES! and his most successful title, The Little Red Book of Selling. The latter went on to sell more than five million copies worldwide and has been translated into 14 languages.
Gitomer still hosts over 1000 training events every year with sales teams across North America. His own sales training and coaching have helped thousands of sales reps hold better sales conversations and improve customer experiences. His customers include Coca-Cola, Caterpillar, BMW, AT&T Wireless, Kimpton Hotels, IBM, The New York Post, and hundreds of others.
As Gitomer himself puts it:
"Customer satisfaction is worthless. Customer loyalty is priceless."
This mentality is at the core of Gitomer’s training and helps businesses shift from short-term transactions to long-term relationships that drive lasting success.
Jill Konrath
Jill Konrath, is a renowned sales strategist and bestselling author of four sales books. She has been recognized as one of the most influential individuals in sales lead management for four consecutive years. Additionally, she has been honored in the Top Sales Personality category by Top Sales World.
As the Founder and President of Women Sales Pro, she helps female entrepreneurs network to help learn and grow from one another. She hosts major conferences across North America and shares her years of experience with up-and-coming women, sales leaders, and professionals.
Her approach to sales and success is best summed up in her own words:
"Success is a decision. Dare to choose it."
Konrath’s work empowers individuals to take control of their careers, make bold choices, and create their own opportunities.
Michael Hanson
As the Founder and CEO of Growth Genie, Michael Hanson knows a thing or two about outbound sales. He helps sales teams improve their communication skills and provides valuable sales insights into how to better manage your pipeline.
Michael shared his expertise with us during our first webinar. Here, he advised salespeople on how to think like marketers and improve their conversions. Watch the full webinar here.
Here he shared some great knowledge:
“You’ve got to see sales as a long-term game, so you need to be looking at conversations vs quick wins.”
This mindset shift helps sales professionals focus on building relationships and trust, ultimately leading to more sustainable success.
Lori Richardson
Lori Richardson has been a renowned sales influencer in the B2B space, for decades. She has nearly 35,000 followers on LinkedIn and is credited as a Top Sales Management Voice. As the author of "She Sells: Attract, Promote and Retain Great Women in B2B sales" she's been a top sales leadership voice for female sales professionals for years.
As the Founder and President of Women Sales Pros, she currently hosts the award-winning podcast "Conversations with Women in Sales". She travels as a keynote speaker inspiring businesses to build inclusive B2B sales teams. She consults and coaches revenue teams on how to find strong sales candidates and helps leaders evaluate their current teams to improve sales productivity, revenue, and growth.
Richardson’s approach to sales is rooted in connection and value, as she explains:
"Selling is really about having conversations with people and helping improve their company or their life."
Her philosophy underscores the importance of relationship-building in sales, emphasizing the role of trust and genuine engagement in driving success.
Dan Martell
As a serial entrepreneur and angel investor, Dan Martell has invested in more than 40 businesses so far. He has successfully founded, raised, and sold numerous tech startups in his career.
He's founded and advised brands like Flowtown, Clarity, Intercom, Hootsuite, and Udemy. Dan is very open about his career failures and how they helped him progress. . He uses his Twitter, LinkedIn, and personal blog to share articles on sales strategies, business strategies for growth, and sales techniques. With 45,000 followers on LinkedIn, he's one of the top sales influencers to follow.
Martell believes that continuous learning is key to success, emphasizing:
"Don’t be afraid to ask dumb questions. Asking questions is the only way to learn."
His willingness to embrace curiosity and learning has been a driving force behind his entrepreneurial success, making him a valuable resource for aspiring business leaders.
Mark Roberge
Roberge is the Managing Director of Sales 2 Capital and senior lecturer at Harvard Business School. As a sales acceleration specialist, he authored the award-winning book "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million".
Mark has an impressive 50,000 followers on LinkedIn and he frequently provides business tips specifically for SaaS sales.
He advocates for a modern, customer-centric approach to selling, stating:
"Buyers will no longer tolerate being strong-armed into a purchase. They will respond to salespeople who are helpful, smart and respectful of their needs."
This philosophy underscores his data-driven approach, focusing on value-driven conversations that foster trust and long-term relationships in sales.
Morgan J Ingram
Morgan has been named Linkedin's top sales voice four times for a reason. With over 10 years in content creation, he's an expert in creating and amplifying personal brands through narrative-led growth.
With nearly 160,000 LinkedIn followers he's one of the leading sales influencers discussing current new innovative tools for sales and marketing. He shared his expertise in our video-selling masterclass, and joined us on episode 3 of Capsule’s podcast Small Business Diaries where he said:
"I remain a person of pure curiosity and I lead with that in everything I do."
This mindset has driven his success, allowing him to stay ahead of industry trends and continuously adapt to the evolving sales landscape.
John Barrows
John Barrows is the CEO of SellBetter by JB Sales and has trained some of the fastest-growing sales organizations in the world including LinkedIn, Box, Slack, Amazon, and Zoom.
He believes that when done right, sales is one of the greatest professions in the world. That's why he works to change the negative perception around the industry like co-authoring the Amazon bestselling children's book, "I Want to Be in Sales When I Grow Up". As one of the LinkedIn top sales voices with over 390,000 followers he emphasizes the importance of passion in sales, stating:
"Sales is a hard enough job as it is. If you don’t believe in what you’re selling, then it’s 1000 times harder."
For Barrows, genuine belief in a product isn’t just an advantage—it’s essential for long-term success and resilience in sales.
Tibor Shanto
Tibor Shanto is one of the leading experts in cold calling. As the Chief Value Officer of Renbor Sales Solutions, he helps B2B companies translate their sales strategy into a reality.
As well as a brilliant sales tactician, he's obsessed with executing strategy.
He's the author of two books, Shift: Harness the Trigger Events that Turn Prospects into Customers and Sales & Consequences. His years of experience have made him an expert in sales prospecting and managing sales pipelines.
Shanto emphasizes the importance of adaptability in sales, stating:
"Great sellers go into a meeting with multiple next steps; this allows them to proactively respond if a plan does not unfold as planned."
This strategic mindset enables sales professionals to stay in control of conversations, navigate objections, and keep deals moving forward.
Cherilynn Castleman
Cherilynn is a best-selling author and internationally renowned sales influencer. She works as the Managing Partner and Executive Coach at CGI Executive Coaching where she teaches clients how to develop growth strategies with innovative go-to-market models.
She works to help grow the careers of women of color and to help them develop their careers in sales. As a sales influencer, she advises sales professionals on how to meet their goals and continually grow their skills.
She emphasizes resilience in the journey to success, stating:
"If you want to increase deal sizes and shorten sales cycles, your journey to sales mastery will include failure. Take the lesson, and let the experience go."
For Cherilynn, failure isn’t a setback, instead, it's a stepping stone to mastery, and learning from each experience is key to long-term success in sales.
Marcus Chan
Marcus spent 14 years working in corporate America and was consistently ranked in the top percentile of performers. He won multiple President's Club awards and was promoted 10 times during his corporate career. Today he's a renowned sales leader and coach who works to help sales pros achieve similar results.
Marcus wrote a best-selling book "Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople." It was celebrated by the Wall Street Journal and USA Today. With 75,000 followers on LinkedIn, he's one of the top sales influencers to watch in 2024.
He claims that his particular mindset helps top performers stay ahead, stating:
"The MORE you care about closing, the LESS you’ll sell. The LESS you care about closing, the MORE you’ll sell. Detachment is king."
By focusing on value and relationships rather than just the sale, Marcus helps sales professionals close more deals with confidence and authenticity.
Anthony Iannarino
Specializing in the B2B sales market, Anthony Iannarino is an international speaker, best-selling author, entrepreneur, and sales leader. He's the founder of two family-owned businesses in the staffing industry and specializes in strategic planning while growing your sales team.
Anthony focuses on helping professionals reach their full potential. He began coaching in 2007 and discovered a knack for coaching that he used to help contribute to a company's sales culture.
His mindset challenges traditional sales tactics and emphasises the importance of providing guidance during the sales cycle, stating:
"Time has never helped anyone make a better decision. They need more information and better counsel."
For Iannarino, great sales professionals don't just wait—they equip buyers with the insights and confidence they need to move forward decisively.
Niraj Kapur
After working in sales in London for 23 years, Niraj knows a thing or two about smart selling tools. He aimed to raise the standards of sales across the board, so he wrote the international bestseller "Everybody Work in Sales".
Today he delivers LinkedIn training and 1:1 mentoring and has helped over 450 companies improve their sales performance. He currently has over 30,000 followers and is already sharing advice on how companies can improve their sales performance in 2025.
He believes that success is built by continuous growth, as he often reminds his audience:
"Never stop learning. The more you learn, the more you earn."
For Niraj, staying ahead in sales means constantly refining skills, adapting to new trends, and embracing lifelong learning.
Scott Leese
Scott Leese specializes in teaching founders and sales leaders how to get scalable and successful results. As the CEO and Founder of Scott Lees Consulting, he has worked with hundreds of companies around the world on their go-to-market strategies, sales development playbook creation, and rev ops processes.
With over 110,000 LinkedIn followers and a host of business experience under his belt, Scott Leese is one of the best sales influencers posting today.
He emphasizes the importance of a customer-first mindset, stating:
"If you are selling something - anything - it has to be all about them and not you before there can be an us."
This philosophy is at the core of his sales approach, teaching professionals to build trust and value before closing deals.
Final thoughts
Keeping up to date with growing trends is crucial in the sales game. Sales influencers can help you develop your skills to help boost revenue and improve performance
Without the right tools, sales reps and sales leaders alike can struggle to meet their goals. That's why CRMs are crucial to improving your performance. Capsule helps you manage your sales pipeline and improve your customer communication.
Try Capsule CRM free for 14 days and discover how it can boost your sales processes.
