Real estate is a profitable yet challenging industry. Due to the field's competitive nature, a firm understanding of real estate industry marketing is crucial for those in this sector.
Here, we’ve listed some real estate marketing ideas inspired by the top leaders in this industry.
We've given you these as inspiration for your own businesses. So, whether you’re getting started or you’re a pro realtor - our top real estate marketing ideas and tips offer outstanding inspiration.
Let’s get into it.
Content Marketing
To dominate the digital real estate space, creating a blog or landing page isn't enough.
Your content must be extensive and consistent, offering everything potential clients might need to know about buying homes and working with you. Consider these strategies:
- Enlist professional freelancers to create a continuous stream of engaging content for various platforms such as your website, emails, and social media
- Tailor your content to different customer segments and stages of the buyer's journey
- Keep content varied and interesting, from buyer tips and how-to guides to stories about your brand and details about desirable properties and locations.
Digital PR
Elevate your real estate brand online through aesthetic website design, social media engagement, and by working through our local SEO checklist:
- Maintain a consistent presence on social media to engage with consumers and visibility
- Ensure all digital content is optimized for search engines to improve your site’s visibility.
Paid advertising
While SEO and content marketing are long-term strategies, paid advertising facilitates immediate traffic boosts and lead generation:
- Use real estate platforms to feature your listings
- Invest in PPC campaigns through Google Ads or Microsoft Ads, paying only when users engage with your ads
- Consider partnerships with Influencers and sponsored posts where appropriate, to reach broader audiences quickly.
Implementing these strategies can help your visibility and effectiveness in attracting and converting leads in the real estate market.
Building a website
Developing a website lets you showcase your real estate offerings to prospective clients. Ensure that it’s updated regularly including listings to keep potential buyers returning.
Adding unique features like a mortgage calculator provides additional value and sets your site apart from others.
A website serves as, essentially, your shop window where potential buyers can learn about your properties and the services offered, helping your agency's visibility and accessibility.
Websites are an excellent tool for building your brand story and showcasing client testimonials and customer success stories which helps attract more qualified leads.
Implement virtual viewings
Offer potential buyers a glimpse of furnished homes through virtual viewings. This saves physical viewing costs and also enriches the property's appeal.
Virtual viewing helps buyers imagine living in the space, improving their decision-making process.
Especially useful in today’s market, virtual viewings are practical previews without physical visits, improving the attractiveness and saleability of homes.
Offering these virtual tours, for clients to view properties in their own time, means you can reduce scheduling conflicts to speed up the decision-making process.
Use professional-grade video and virtual reality technology to create immersive and interactive home tours.
Creating a blog
Produce an SEO-optimized blog by using tools like Google Analytics and Ahrefs to find relevant keywords and topics that attract potential clients.
Blogging is a great way to establish industry authority and credibility, keep your audience informed and maintain your relevance in prospective clients' minds when they consider buying.
This strategy is great for new real estate agents who want to establish credibility and expand their client base.
Execute email marketing strategies
Dispatch regular newsletters that compile highlights from your blog posts and updates about new real estate opportunities.
Put captivating visuals, and links to detailed listings, and integrate multimedia such as video tours or virtual realities of properties.
Utilize email strategies that maintain a connection with former and prospective clients, ensuring your presence is consistently in their thoughts. This boosts your chances of getting referrals and securing repeat business.
Improve the likelihood of your emails being opened by writing attention-grabbing subject lines.
Utilize drone photography
Capture expansive aerial footage of your listings with drone photography to provide comprehensive views that showcase the property’s layout and its environment.
Drone exterior real estate photography provides a clearer understanding of the property’s surroundings. It’s ideal for showcasing properties set against striking landscapes or scenic backdrops, where the location is a significant selling point.
Leverage local media for advertising
By placing adverts in local newsletters, newspapers and other region-specific publications, you boost your exposure to the demographic most likely to utilize your services.
Consider contributing a regular feature in your community's newspaper, for instance.
This could include success stories from satisfied clients, local real estate market updates, or informative articles for first-time homebuyers.
The goal is to offer content that resonates with the readership and establishes you as a knowledgeable authority in the field, drawing more visitors to your website and expanding your social media following.
Initiate experiential marketing efforts
Directly engage with prospective buyers by organizing interactive events such as community tours or educational workshops about the home-buying process.
You’ll bring your real estate brand to life through real-world interactions, and boost client engagement and conversions.
In a highly competitive market, experiential marketing helps you build deeper community relationships.
Create partnerships with local enterprises
Collaborate with neighborhood businesses to showcase your listings, incorporating them into community events or open houses.
These collaborations highlight the local lifestyle and draw visitors to explore the property, increasing buyer interest.
Such partnerships boost your visibility at local events, and foster community-based referrals, enriching your local network.
Optimize social media campaigns
Help your property promotions by employing targeted ads on social media platforms, and carefully selecting your audience to maximize exposure and engagement.
Targeted social ads enable you to pinpoint and capture the demographic most likely to be interested in your listings.
Incorporating video content into these campaigns on platforms like Instagram or TikTok can also showcase your personality, increasing conversions.
Host informative webinars
Partner with local businesses like home improvement services to host webinars that provide valuable insights into the real estate market.
These sessions can be crucial for those considering entering the market.
Webinars position you as a thought leader in real estate drawing a broader audience and potentially generating leads.
Always ensure webinar participants opt-in to receive further communications from you, s you can follow up with targeted comms.
Solicit referrals
Various real estate professionals gain new clients through referrals. Regularly engage with your past clients and encourage them to refer their contacts to you.
Referrals are among the most reliable sources of new business, as they come with a pre-established trust in your services.
Reach out with a personal touch, perhaps through an email, asking if they know anyone who might need your services and inviting them to a social event you're hosting.
Produce promotional videos
Creating videos can significantly differentiate you from competitors in the market. These could be sophisticated client testimonials or simple direct-to-camera pitches demonstrating your expertise and offerings.
Video creates a more personal connection with potential clients, showcasing your expertise and the unique aspects of your services.
Utilize traditional advertising
Incorporate traditional advertising methods such as print ads and billboards to complement your digital marketing efforts, particularly in local markets.
This approach helps you build an omnichannel approach, where print-based adverts complement your digital adverts.
These strategies can rejuvenate your marketing approach and increase your client base by leveraging innovative and traditional marketing techniques.
Showcase client testimonials
Collect feedback from clients you’ve successfully assisted and display these testimonials prominently across your marketing materials.
Testimonials build trust and credibility with potential clients by showcasing your successful track record.
Share these testimonials widely—on your website, in newsletters, and on social media—to maximize their impact.
Utilize strategic hashtags
Select an effective combination of local, topical, and widely used hashtags that match your audience for your social media posts on Instagram and Twitter.
These hashtags help connect you with the appropriate audience.
- Local hashtags: #[city]realestate #[city]realtor #[city]realestatebroker #[city]living #[city]homes #thingstodoin[city]
- Topical hashtags: #realestatetips #homebuyertips
- Broad hashtags: #realtorsofinstagram #luxuryhomes #newhomes
Optimize your website for mobile use
Ensure your real estate website is mobile-friendly to accommodate the growing number of users browsing on smartphones and tablets.
This optimization helps with user experience and accessibility, increasing the likelihood of engaging potential clients.
Search engines favor mobile-friendly websites and provide a better browsing experience, which can lead to increased traffic and longer visit durations.
Choose a responsive design for your site that automatically adjusts to any device size, ensuring functionality and a sleek appearance across all platforms.
Increase your social media engagement
Develop a robust presence on your social media accounts by actively posting, engaging in community discussions, and responding to queries.
Utilize platforms like Facebook, Twitter, and LinkedIn to demonstrate your expertise and market knowledge.
A strong social media presence establishes trust and authority, connecting you with potential clients and keeping you top-of-mind in your local market.
Consider hiring a social media manager if you don’t have time to maintain consistent engagement, ensuring your online marketing presence is strategic and effective.
Create and keep up with an email newsletter
Regularly send out a newsletter that includes updates on new real estate listings, real estate tips, and local market trends to keep in touch with your clients and prospects.
Email newsletters are a direct line of communication that keeps your audience engaged, informed, and reminded of your expertise and services.
Segment your email list to provide personalized content that meets the specific needs and interests of your prospects helping with engagement and response rates.
Distribute business cards
Design and distribute high-quality business cards that make a great first impression, and have your contact details on them so it’s easy to reach out to you.
Business cards are great for networking, providing a quick and easy way to exchange contact information during in-person meetings.
Keep the design of your business cards clean and straightforward, focusing on essential contact details like your name, phone number, and email address.
Offer branded promotional items
From pens, notepads, or tote bags at events or as part of a welcome package to new clients, branded items are a constant reminder of your services.
This helps with brand recognition and loyalty among clients. Choose high-quality items that clients want to keep and use, ensuring your brand stays visible longer.
Develop an FAQ section
Set up a comprehensive FAQ section on your website if there are lots of questions about your real estate operations and the intricacies of the property transaction process.
Well-informed clients about your services are more likely to reach out for engagement.
Develop local city guides
Create comprehensive guides to the neighborhoods where you sell, highlighting key amenities, schools, and unique cultural aspects.
City guides help home buyers understand the lifestyle and community they’re considering moving into, increasing confidence in their purchase decisions.
Include resident testimonials and high-quality photos of the area to add authenticity to your guides.
Provide online home styling tips
Sharing online guides for home styling and decoration can boost the marketability of listings.
By illustrating various decorative styles through your property listings, you help sellers better showcase their homes.
Home styling tips add value to both buyers and sellers, improving your reputation as a knowledgeable and reliable real estate agent and advisor.
Organize home-buying seminars
Offer seminars that guide new buyers through the complexities of purchasing a home, including getting a mortgage and identifying key property features.
Workshops like these help your prospective buyers by giving them essential information to help their property search. It builds trust and demonstrates your expertise.
How to develop a real estate marketing plan
To effectively market your real estate business, it's crucial to have a structured plan. Below we’ve listed how to create one:
Formulate a vision
What are your aspirations for your business in the near and distant future? Creating a vision statement will clarify your objectives and guide the strategic direction of your business.
Pinpoint your target audience
Identify your primary market. Are you targeting sellers, renters, or first-time buyers? Understanding your audience makes your marketing campaigns more precise.
Set clear objectives
What are your marketing goals? Outline what you intend to achieve and establish metrics to assess the effectiveness of your marketing strategies.
Define your unique selling proposition (USP)
Distinguish yourself from competitors by defining what makes your offerings unique. Consider what benefits you provide that competitors don’t and how your personal touch adds value.
Allocate tools and budget
Choose the most effective marketing strategies suited to your USP and target audience. Allocate your budget accordingly to maximize the impact of each tactic.
Track your performance
Decide on the key performance indicators (KPIs) for each marketing tool and track their success to ensure they meet your goals. For example, for a paid social media campaign, you might track impressions, click-through rates, and how long the campaign lasts.
Considering a real estate marketer?
Hiring a marketer depends on your specific needs and capacity. If you lack the time or expertise for tasks like web design, SEO, or content creation, getting a professional might help.
Implementing your plan
With a solid marketing plan, you’re better equipped to attract and engage potential clients effectively. Planning not only helps in achieving your business goals but also in making informed adjustments to improve your marketing outcomes.
How CRM can help you deliver real estate marketing strategies
Establishing a robust real estate marketing strategy is crucial for engaging both potential and current clients effectively.
Using real estate marketing strategies helps real estate businesses tailor their marketing efforts to meet specific needs and preferences of prospective buyers.
Employing advanced real estate marketing tactics, supported by dependable platforms such as Capsule's CRM for real estate agents, can lead to outstanding outcomes.
Explore the possibilities with a 14-day free trial of Capsule's CRM and experience firsthand the transformative effects on your real estate marketing efforts.
