Capsule is always looking for new ways to help organizations grow. That’s why we’re pleased to announce that our CRM is now available in French and Portuguese.
Capsule helps more businesses work and communicate in their native language so they can enjoy the full range of benefits our CRM provides. Expanding our language choices was a strategic decision that aligns with our business ethos and growth plans.
Capsule CEO, Steve Ledgerwood, says: “Since our successful expansion into the Spanish-speaking market, we decided to further our commitment to making our platform accessible to users worldwide.
He adds: “It’s just one of the ways we’re working to constantly improve our customer's experience and grow Capsule.”
Meeting the needs of growing economies
France boasts a diverse economic landscape with key sectors in manufacturing, services, agriculture, and technology. Each year, the economy has achieved an average annual growth rate of 1.0% from 2012 to 2022.
As the third-largest economy in Europe and the sixth globally, France offers a pro-business environment, a sophisticated financial market and a skilled workforce that will continue to develop and grow. Paris serves as a significant financial hub and is committed to innovation through substantial investments in technology, research, and development.
Portugal’s economic growth is one of the strongest in the EU. With a growth rate of 1.9% annually, it’s ahead of other advanced economies including Spain (1.8%) and Belgium (1.5%).
232 million people speak Portuguese as a first language. It’s the second most spoken language in Latin America - behind Spanish - and it’s the fifth most commonly used language online with 171 million users.
Capsule’s goal is to improve the user experience of this huge demographic by building communication for both B2B and B2C relationships, helping businesses boost sales and foster better long-term professional relationships.
Same simple software with increased accessibility
The new French and Portuguese versions of Capsule CRM have created a seamless user experience for native speakers. Now, customers can navigate the platform with ease making it simple to manage their contacts, and sales pipeline, track interactions, and organize tasks without having to compromise efficiency.
At Capsule, our goal is to constantly find ways to better accommodate our client’s needs by becoming more accessible for a wide range of users outside of English-speaking territories. By communicating in their native language, we want to help business owners establish a more personalized and meaningful connection with their customers to help boost customer loyalty and efficiency.
Conclusion
CRM solutions are crucial for business growth and development, no matter where your target market may be. Our expansion into the Portuguese and French-speaking market is just another way we’re supporting businesses by giving them the tools they need to achieve their goals and continue to grow.
Steve adds: “Capsule has been available in English since we first launched 15 years ago, but we now realize that this doesn’t suit all of our customers.
“Customers use our CRM in 153 different countries, so naturally, we wanted to find a way to make our solution valuable to all our customers. By offering Capsule in our users' native language, we're giving our customers and prospects the tools they need for the work they need, in their chosen language.
“Native Spanish speakers make up a huge portion of the population, both in Latin countries and the US. French is also widely spoken and Portuguese-speaking countries like Brazil have a large number of growing SMEs.
“This expansion is only the start of what we want to achieve. We’re constantly analyzing market trends and identifying new opportunities to better serve our customers.”
Find out for yourself how Capsule CRM can help grow your business by signing up for your 14-day free trial.
