Not impressed with Lofty? If you’re overpaying for unnecessary features or dealing with tools that don’t meet your needs, it’s time for a change. Capsule CRM provides exactly what your real estate business needs to succeed.
Lofty CRM pricing: Everything you need to know
Lofty CRM offers real estate agents tools for lead management and client relationships, but its reliance on AI and automation can sometimes feel overly complicated. While features like the power dialer aim to increase efficiency, the platform’s pricing tiers may not always align with the value provided for smaller teams or solo agents.
Core Plan – $449 per month- Includes a fully customizable IDX website, CRM with sales acceleration tools, a mobile app, dynamic lead scoring, historical trends, and marketing tools with Smart Plans
Premier Plan – $700 per month- Offers everything in the Core Plan plus advanced lead routing, team management capabilities, communications analysis, and external listing tools.
Enterprise Plan – $1,500 per month- Includes all features from the Premier Plan, support for up to 100 users, customizable agent subdomains, and integration with advanced reporting tools.
Lofty CRM provides several add-ons, but they come with a price.
Features like the AI Assistant for $39 per month and lead generation packages can add significant costs. The price for additional users is $25 each, and advertising campaigns carry management fees, including a 20% fee for lead generation and 15% for branding ads. These add-ons give flexibility, but the extra costs can be a burden.
Factors to consider when choosing a plan
Choosing a CRM is all about aligning it with your business’s size, requirements, and budget. We’ll compare the key factors to help you make the right choice.
Business size
Your CRM should grow as fast as you do, not cost more as you do.
- Lofty: Lofty supports teams of all sizes, but advanced features like lead routing and team management are only available in higher-priced tiers, limiting scalability – unless you’re willing to pay more.
- Capsule: Capsule is designed to scale effortlessly with your business, offering features like custom fields, multiple pipelines, and integrations. With Capsule CRM, expansion is simple and cost-effective.
Must-have features for your use case
Some CRMs are built for all – others are built for you.
- Lofty: Best suited for real estate teams, Lofty provides niche features like IDX websites and Smart Plans, which may be less useful for businesses outside of real estate.
- Capsule: Capsule offers a versatile platform that suits startups, small teams, and enterprises across various industries, with features like contact management, sales pipelines, and task automation that can be easily customized to fit your needs.
Cost and value for money
If you're watching your bottom line, the right CRM should deliver value without the significant cost.
- Lofty: Lofty starts at $449/month for the Core Plan and goes up to $1,500/month for the Enterprise Plan, with added fees for users and ad management, making it a costly option
- Capsule: Capsule offers a much more affordable starting price of $18/user/month, with a simple pricing structure and a free trial. It provides a budget-friendly solution without hidden costs, making it better value for businesses.
Why Capsule CRM is a strong alternative
Capsule CRM is affordable, flexible, and perfect for businesses in many industries. It helps you grow your business every day by:
- Providing essential CRM tools with no hidden costs or expensive add-ons.
- Adapting easily to different industries with customizable features and integrations.
- Offering pricing that fits teams of all sizes, making it both accessible and scalable.
💡 Don’t settle for less. Switch to Capsule CRM and unlock superior tools for your business!
Is Lofty CRM worth it?
Lofty CRM is a solid choice for real estate, with features like IDX websites and Smart Plans. However, its high cost—starting at $700/month plus add-ons—makes it less ideal for small businesses or those outside real estate. Capsule CRM offers a more affordable, scalable, and versatile solution for any industry.
👉 Start your free trial with Capsule CRM today!
FAQ
Lofty CRM starts at $449 per month for the core package, which is geared toward real estate agents and small teams. As your team grows or your needs get more complex, pricing scales up, especially with add-ons like the power dialer or AI assistant. Just be prepared – costs can rise quickly, and it’s not exactly a budget-friendly choice for smaller businesses.
Yes, Lofty is a CRM made for real estate professionals. It’s an all-in-one platform that helps with lead management, marketing tools, and transaction tracking—but if you’re hoping for a CRM that’s easy on the wallet, it might not be the one for you.
Not exactly. While Lofty offers tools like social studio, targeted ads, and smart suggestions to help attract more leads, it doesn’t directly provide leads. It’s all about giving you the tools to generate your own, so it’s not a "lead machine" per se.
Chime was rebranded as Lofty to offer an expanded platform with smarter tools. Lofty adds marketing features, property info tracking, and more advanced systems tailored to help real estate pros align with modern business needs – though it’s still a little on the expensive side.
