Small businesses need to capitalize on every opportunity. But they might struggle to get there alone. That's where marketing tools for small businesses come into play. From digital marketing strategies to SEO and analytics, the right set of tools can make all the difference. Are you a small business owner looking for the best tools to help your marketing activities? Or, maybe you're diving into online marketing for the first time and need some guidance. This article will steer you through the must-have digital marketing tools that every business needs.
Communication tools
Capsule CRM
Capsule CRM is a customer relationship management platform designed to build stronger customer relationships, streamline sales processes, and save time for businesses. It is particularly beneficial for small businesses looking to organize customer data, manage sales pipelines, and automate workflows.
Key features/benefits for small businesses:
- Contact management: Offers a centralized location for all customer information, making it easier to track conversations, understand customer history, and deliver personalized experiences.
- Sales pipeline and analytics: Designed to give businesses control over their sales processes, it allows for tailored sales pipelines and provides insightful analytics for better decision-making.
- Marketing and workflow automation: Includes features for automating Marketing (via the Transpond add-on) and sales workflows making operations more consistent and efficient and helping you to grow your business.
RingCentral MVP
RingCentral MVP is a unified communications platform that offers a range of services including voice, video, team messaging, and collaboration.
Designed to facilitate seamless communication for businesses, tools like RingCentral MVP are especially beneficial for remote teams. They integrate various communication features into a single platform, making it easier for teams to stay connected and collaborate effectively.
Key features/benefits for small businesses:
- Versatile communication: Offers group video calling, automatic call recording, and document sharing.
- Remote team support: Tailored for remote teams, it enables seamless collaboration regardless of location.
- Advanced features: Includes live transcripts, emails to PDF, and voicemail-to-text, enhancing the overall communication experience.
GetVoIP's VoIP Speed Test Tool
GetVoIP's VoIP speed test tool is an online utility designed to assess the quality of your internet connection for VoIP phone calls.
This tool provides a quick and accurate measurement of your current internet speed, specifically tailored for VoIP services. It helps businesses determine if their internet connection is robust enough for high-quality VoIP calls.
Key features/benefits for small businesses:
- Internet speed assessment: Easily tests and provides an accurate assessment of your internet speed.
- VoIP suitability: Helps you determine if your current internet connection is suitable for VoIP services.
- Cost-effective: An affordable solution for small businesses to ensure reliable and high-quality VoIP calls.
Custify
Custify is a customer success platform specifically tailored for B2B SaaS companies.
The platform streamlines customer management by consolidating various data points like in-product usage and billing into a user-friendly dashboard. It enables businesses to proactively manage customer relationships by identifying clients who may be facing challenges.
Key features/benefits for small businesses:
- Comprehensive dashboard: Offers a unified view of vital customer success metrics and interactions.
- Proactive outreach: Identifies clients facing onboarding challenges or decreasing usage, enabling timely interventions.
- Automation: Streamlines low-touch workflows through its sophisticated automation engine.
Agendrix
Agendrix is an employee management software designed to optimize work schedules, centralize communications, and build HR records.
The platform offers a comprehensive set of features aimed at simplifying the organization of work schedules and recording of work hours. It also centralizes workplace communications and HR files, making it easier for businesses to manage their workforce.
Key features/benefits for small businesses:
- Simplified schedule creation: Automated management and sharing of work schedules online.
- Time management: Error-free and self-filling timesheets based on real employee clock-in/clock-out hours.
- Centralized communications: Offers a professional instant messaging tool and centralizes HR files.
Botsify
Botsify is an AI chatbot agency that allows businesses to build custom chatbots for various messaging platforms.
The platform offers a straightforward drag-and-drop interface for chatbot creation and integrates with popular messaging platforms like Facebook Messenger, WhatsApp, and Instagram.
Key features/benefits for small businesses:
- Easy chatbot creation: User-friendly drag-and-drop interface.
- Platform integration: Compatible with popular messaging platforms.
- Customer service: AI chatbots handle customer queries without human intervention.
Sunsama
Sunsama is a productivity and task management tool aimed at enhancing marketing team collaboration and streamlining workdays.
The platform centralizes tasks, meetings, and to-dos, making it easier to prioritize and manage your workload. It integrates with existing calendar apps and offers analytics to gain insights into your productivity.
Key features/benefits for small businesses:
- Task management: Assign tasks, set due dates, and add descriptions.
- Calendar integration: Sync with existing calendar apps for seamless scheduling.
- Team collaboration: Share tasks, agendas, and meeting notes for effective teamwork.
Subscribers
Subscribers is a web push notification service that allows businesses to engage with their website visitors directly.
The tool bypasses traditional email inboxes and messaging apps, sending notifications straight to the screens of your visitors. It integrates with leading eCommerce platforms, allowing targeted notifications based on customer behavior.
Key features/benefits for small businesses:
- Direct notifications: Avoid email inboxes and send messages directly to screens.
- eCommerce integration: Target notifications based on browsing and purchase history.
- Custom alerts: Schedule and automate push alerts to keep visitors engaged.
Email marketing tools
Keela
Keela is an email marketing platform specifically designed for nonprofits and community-focused small businesses.
These kinds of email marketing tools can help with a wide range of features like customizable templates and automated workflows and offer a user-friendly interface. They aim to foster stronger donor relationships and drive fundraising success through targeted email campaigns.
Key features/benefits for small businesses:
- Targeted campaigns: Segment contact lists for tailored messaging.
- Automated workflows: Streamline email marketing efforts.
- Detailed analytics: Monitor the effectiveness of your campaigns.
Mailtrap’s Bulk Email Stream
Mailtrap is a bulk email service that also supports transactional emails.
The platform offers smooth and secure setup options, in-depth analytics, and 30-day email logs. It aims to cover all your email sending needs.
Key features/benefits for small businesses:
- Bulk and transactional: Send bulk emails at the price of transactional ones.
- Analytics: Actionable in-depth analytics for performance tracking.
- 30-day logs: Keep track of your email activities for 30 days.
Retainful
Retainful is an all-in-one email marketing automation tool designed for eCommerce stores.
Trusted by over 11,000 store owners globally, Retainful specializes in recovering abandoned carts by sending dynamic coupon codes. It encourages customers to return to the store, thereby converting lost sales into revenue.
Key features/benefits for small businesses:
- Cart recovery: Automated emails for recovering abandoned carts.
- Real-time tracking: Offers an informative dashboard for real-time performance tracking.
- Exit intent popups: Prevents customers from leaving the site with strategically timed popups.
SendX
SendX is an email marketing software that offers powerful automation capabilities.
With one of the simplest UIs in the industry, SendX provides unlimited email sends and best-of-breed email deliverability. It allows businesses to build and automate advanced email sequences.
Key features/benefits for small businesses:
- Extensive template collection: Offers over 1500+ email templates.
- Easy-to-use editor: Features a simple drag-and-drop email editor, requiring no HTML coding skills.
- Advanced segmentation: Allows segmentation based on demography, subscriber behavior, and more than 25+ other parameters.
Snovio
Snovio is a lead generation and email outreach platform designed to help businesses and professionals connect with potential customers and business contacts.
The tool offers a user-friendly interface and a plethora of features that empower sales teams, marketers, and entrepreneurs to streamline their lead generation and outreach efforts, thereby boosting sales and business growth.
Key features/benefits for small businesses:
- Email finder: Easily find email addresses of prospects and decision-makers.
- Email verification: Verify email lists to reduce bounce rates and improve deliverability.
- Email campaigns: Create, manage, and track email outreach campaigns for effective follow-ups.
Social media & digital marketing tools
Flick
Flick is a social media marketing tool that leverages AI to help you create content, write captions, and plan your social media calendar.
Flick's AI Assistant helps you brainstorm content ideas, write captions quickly, and plan your social media calendar months in advance. It also offers access to the best hashtags and AI-generated images.
Key features/benefits for small businesses:
- AI-powered content creation: Quickly brainstorm content ideas and write captions.
- Social media planning: Plan your social media content months in advance.
- Multi-functionality: Offers a range of features like hashtag suggestions and AI-generated images.
SocialPilot
SocialPilot is a social media management platform designed for businesses and individuals.
The tool offers features like post scheduling, performance tracking, and team collaboration. It aims to simplify the process of managing multiple social media accounts.
Key features/benefits for small businesses:
- Post scheduling: Plan and schedule posts in bulk.
- Performance tracking: Analyze campaigns through detailed reports.
- Team collaboration: Allows groups to work together on social media tasks.
MarketingPlatform
MarketingPlatform is an all-in-one marketing automation and customer data platform.
The tool offers a drag-and-drop email builder, SMS marketing, and an intuitive form creator. It centralizes customer information for effective segmentation and targeting.
Key features/benefits for small businesses:
- Omnichannel support: Integrates email, SMS, web, app, and social media.
- Automation: Creative marketing automation with FlowBuilder.
- Customer data: Built-in Customer Data Platform (CDP) for effective targeting.
Dealify
Dealify is a platform focused on growth hacking and online marketing.
The platform combines lifetime deals with massive marketing campaigns, employing techniques like copywriting, SEO, and social media advertising to assist online businesses in their growth.
Key features/benefits for small businesses:
- Lifetime deals: Offers lifetime deals to support business growth.
- Comprehensive marketing: Utilizes copywriting, SEO, and social media advertising.
- Business insights: Shares insights to continue growing the business even after deals are closed.
Hello Bar
Hello Bar is a conversion optimization tool designed to turn visitors into leads, subscribers, and buyers.
The tool offers various types of popups, such as bars, modals, alerts, sliders, and page takeovers, which can be customized to match your website style. It also provides targeting options based on location, ad campaign, and more.
Key features/benefits for small businesses:
- Variety of popups: Offers bars, modals, alerts, sliders, and page takeovers.
- Customization: Over 100 pre-built themes and a visual editor for customization.
- Targeting: Show the right message to the right person at the right time.
Graphic design tools
Magic Studio
Magic Studio is an AI-generated product photo tool designed for e-commerce and digital businesses.
Magic Studio uses artificial intelligence to create high-quality, captivating product images that are tailored to highlight the product's best features. It offers an alternative to stock images and costly photo shoots, ensuring your products are showcased in the best light.
Key features/benefits for small businesses:
- AI-generated imagery: Creates high-quality product photos without the need for expensive photo shoots.
- Customization: Tailors each image to highlight the product's best features.
- Cost-effective: Provides an affordable solution for small businesses to have standout product photos.
AdPlayer.Pro
AdPlayer.Pro is a SaaS video advertising technology provider aimed at optimizing online video ad campaigns.
The platform offers a range of solutions, including a lightweight, feature-rich HTML5 video player and a scalable video ad serving and management platform. It is designed to help digital businesses achieve maximum revenue from their video ad campaigns.
Key features/benefits for small businesses:
- Versatile video player: Supports outstream and instream ad formats and is compliant with various video ad standards.
- Scalable ad management: Offers real-time reporting capabilities and supports a wide variety of advertising demand types.
- Customization: Provides a fully customizable white-label ad server with extensive enterprise capabilities.
Visme Business Report Templates
Visme is a versatile tool designed to help you create visually appealing business reports with ease.
The platform offers over 44 different report templates, allowing you to present crucial information in a captivating format. It also provides options for interactivity, such as outbound links to content-rich media, enhancing the value of your reports.
Key features/benefits for small businesses:
- Variety of templates: Over 44 different report templates to suit all business needs.
- Interactivity: Incorporate outbound links for a more engaging report.
- Customization: Easily customize the color scheme and icons to align with your brand.
Pointerpro
Pointerpro is an innovative platform for creating assessments that provide respondents with immediate, personalized reports.
The tool allows you to offer tailored advice at scale, attracting your target audience and generating highly qualified leads by embedding these assessments on your website.
Key features/benefits for small businesses:
- Personalized reports: Immediate, tailored advice for respondents.
- Lead generation: Attract your target audience and generate qualified leads.
- Scalability: Provide expert advice at scale through embedded assessments.
LOGO.com One Page Site
LOGO.com One Page Site is a platform designed for quick and easy creation of one-page websites.
The tool offers a user-friendly platform where you can input your links, modify templates, and launch your website in under 10 minutes. It also automatically places a free logo on your site and provides 24/7 customer support.
Key features/benefits for small businesses:
- Quick setup: Have your one-page site up and running in under 10 minutes.
- Feature-rich: Offers a variety of features and options for customization.
- 24/7 support: Round-the-clock customer support for guidance.
Woorise
Woorise is an all-in-one lead generation and marketing design platform.
The platform allows you to create a wide range of interactive campaigns, such as landing pages, forms, surveys, quizzes, and viral giveaways, all from a single platform to help you reach your business goals.
Key features/benefits for small businesses:
- Interactive campaigns: Create landing pages, forms, surveys, and more.
- Payment acceptance: Facilitates the acceptance of payments.
- Single platform: Manage all your marketing needs from one place.
Storydoc
Storydoc is an AI-powered pitch deck generator aimed at small businesses.
The tool offers a variety of professional templates and integrates with other marketing or sales tools. It also provides tracking analytics to understand viewer engagement.
Key features/benefits for small businesses:
- AI-powered: Generates engaging, scroll-based interactive decks.
- Tool integration: Works with Hubspot, Gong, Calendly, and Vidyard.
- Tracking analytics: Know who opens your decks and how they are read.
Other
Abstract's IP Geolocation API
Abstract's IP Geolocation API is a tool that provides accurate and real-time geolocation data for any given IP address.
The API is designed for developers, businesses, and marketers who want to integrate location data into their applications or services.
Key features/benefits for small businesses:
- Accurate data: Provides real-time and accurate geolocation data.
- Seamless integration: Easily integrate into your existing applications.
- Personalization: Enhance user experiences with location-based services.
DottedSign
DottedSign is an eSignature solution that allows businesses to sign, assign, and manage documents online.
The platform digitizes your sales documents and delivers them to your customers' email within minutes. It enables signing on both web and mobile applications, making the process convenient and efficient.
Key features/benefits for small businesses:
- Quick document delivery: Digitizes and emails sales documents in minutes.
- Multi-platform support: Allows signing on the web or mobile applications.
- Sustainable growth: Helps in growing your business by streamlining the document management process.
Beaconstac’s QR Code Generator
Beaconstac's QR Code Generator is a tool designed to simplify and revolutionize small business marketing.
The platform allows you to craft unique QR codes tailored to your business needs. It offers real-time analytics and the ability to update content dynamically.
Key features/benefits for small businesses:
- Customizable QR codes: Personalize with your brand's colors, logos, and frames.
- Dynamic content: Update QR code content on the fly.
- Real-time analytics: Track scans and user engagement.
Pick your marketing tools for small businesses
Needless to say that the landscape of small business marketing tools is vast and ever-changing. From analytics tools and content marketing strategies to SEO and social media marketing tools, the options are endless. But remember, the best marketing tools for small businesses are those that align with your marketing strategy and help your business grow. So, don't hesitate – find the best tools that will help you develop a successful marketing campaign and take your small business to new heights.
Top small business marketing tools: FAQ
What are the best marketing tools for small businesses?
The best marketing tools for small businesses vary depending on your marketing strategy and goals. However, some must-have digital marketing tools include Google Analytics for analytics, SEO tools to help with search engine optimization, and CRM tools for customer relationship management. These tools will help you get started and are often available with free trials or free plans.
How do digital marketing tools help small businesses?
Digital marketing tools help small businesses by automating and optimizing various marketing activities. For instance, an online marketing tool can assist in sending marketing emails, managing social media posts, and tracking analytics. These tools make it possible for business owners to focus on other aspects of their business while ensuring a successful marketing campaign.
Are there any free marketing tools available for small businesses?
Yes, many of these tools offer free versions or free trials to help your business get started. For example, Google Analytics is a free analytics tool that provides valuable insights into your marketing channels. Additionally, there are free tools for content marketing, social media channels, and even SEO that can help you develop your online marketing strategy without breaking the bank.
What types of marketing tools do I need for my small business?
The types of marketing tools you need depend on your specific marketing and sales goals. However, every business should consider investing in analytics tools, content marketing tools, and social media marketing tools. If you're just getting started with email marketing, look for tools that can help you craft your overall email marketing strategy.
How do I choose the right digital marketing tools for my small business?
Choosing the right digital marketing tools involves understanding your marketing needs and objectives. Look for tools that align with your marketing strategy and offer features that will help you grow your business. Also, consider tools that offer flexibility, such as project management tools for coordinating marketing and creative efforts, or SMS marketing tools for direct communication with customers. Always opt for tools that offer free trials so you can test their capabilities before committing.
