Mailchimp is one of the most popular email apps today with over 14 million users worldwide. Its affordable pricing, great chat support, and wide variety of features make it a popular choice for creating email campaigns and growing subscribers. One more reason why Mailchimp is so popular is its integration capabilities.
It currently has over 250 integrations available, helping you connect Mailchimp to many sales and marketing channels. Let's explore those integrations to find some hidden gems you can use with your Mailchimp audience.
Who can use Mailchimp integrations?
The great news is that every plan has available integrations. Even in the free plan, you can connect every app on the list and exchange data with Mailchimp.
Note that you may want to get a paid plan if you have a larger number of subscribers and want to make email a channel for growth in your business.
The best integrations to power up your Mailchimp account
From CRMs to landing page builders, there are countless ways you can create new workflows for your email campaigns. Here are some of our top picks.
Capsule CRM
Want to get new customers through email? Earn more revenue from existing customers? Simply connect Mailchimp with your favorite CRM, Capsule.
There are two ways you can connect Mailchimp and Capsule CRM: via a regular integration (which you can do on a free plan) or through a webhook integration, which requires a paid Mailchimp plan.
Here are some of the things you can do with Mailchimp and Capsule combined:
- Synchronize new Mailchimp subscribers
- Add notes to a contact in the CRM when a Mailchimp subscriber data has been updated
- Generate tasks for users to review and confirm subscriber additions and updates
- Segment your Mailchimp audience based on Capsule CRM settings in the app
- Give your entire team a way to search through customers in Mailchimp directly from the Capsule CRM
- Customize every customer field in the CRM and create a custom workflow for each audience segment
If you want to make the most out of each platform, it's best to go for the webhook integration that allows you to automate data synchronization. For example, whenever someone adds a new email to your Mailchimp list, a new record is created in Capsule, and vice versa.
No matter the size of your audience or your marketing and sales needs, the combination of these tools allows you to easily create campaigns and reach new subscribers.
And the best part is, you can try out Capsule for free today!
Wix
Wix is a popular website builder used by millions of businesses globally. Like Mailchimp, it's known for its ease of use, allowing anyone to quickly launch their ownwebsite.
Some of the things this integration can do include:
- Send abandoned cart emails to accounts that leave your store
- Create personalized product recommendations for your audience based on their website browsing history
- Send personalized welcome messages to your target audience
- Capture leads and subscribers directly from the Wix website and add them to your Mailchimp account
Marketers and salespeople will love the instant exchange of information, that allows them to maximize the potential of both their subscriber audience and their website.
Shopify
Shopify is one of the most popular online ecommerce platforms that makes it effortless to sell products online. And as all marketers know, emails are key for maintaining an engaged audience of shoppers.
Mailchimp’s Shopify integration is free and has a large number of triggers and templates to make the most out of both accounts. Here is what you can do:
- Synchronize Shopify and Mailchimp account data and send the right emails at the right time thanks to Shopify's Customer Journey Builder
- Send product recommendations and abandoned cart emails based on events on the Shopify web store
- Get real-time revenue reports for each campaign and event and easily find out the return on investment of every campaign you upload to Mailchimp
If you're already on Shopify, Mailchimp may be the most useful service you can add to your tool stack.
Yelp for Business
No matter what type of business you run, a Yelp account can help your sales and marketing efforts. This online review platform allows customers to create reviews about your business and add content such as video or image files.
With the Mailchimp integration for Yelp, you can use this content to improve your brand marketing.
Here are some of the things you can expect from the integration:
- Add Yelp reviews, photos, and more to your Mailchimp emails
- Increase engagement with your existing subscribers through Yelp content
- Create and update campaigns with user-generated content
Stripe
Stripe is a payment processing application that powers countless websites across the world. With Stripe, you can accept and track payments on your website with ease and hook it up with Mailchimp to make the most of your transactions.
Here are some of the things you can do when you connect Mailchimp with Stripe:
- Organize customers on Mailchimp lists with custom tags based on their interactions and purchases
- Create marketing automation based on the actions that customers take on your website
- Synchronize customer details from Stripe to the Mailchimp app
Canva
Probably the easiest way to create custom graphics with minimum design experience, Canva is a game changer for those with only basic design skills. You can easily integrate Canva with Mailchimp and make use of both free tools.
Here's what you can expect:
- Create graphics in Canva and load them in your Mailchimp emails and newsletters
- Easily create GIFs and videos
- Pull from a database of over two million stock images
- Collaborate with your team and design emails in the cloud
This is one of those Mailchimp integrations that anyone should use, even if they also use the extensive library of Mailchimp templates.
LinkedIn is one of the best networks out there in terms of both hiring and targeting in B2B. If you want to utilize the data from LinkedIn to power up your email campaigns, connect this platform with Mailchimp and create a workflow that saves time and money.
Some things you can expect include:
- Manage your LinkedIn lead form leads directly in Mailchimp
- More accurate and detailed list segmentation based on LinkedIn data
- Create more personalized campaigns with a larger number of customer data points
- Easily track leads from LinkedIn by adding tags
Just set up a campaign and a trigger and you can easily share LinkedIn data in Mailchimp, making it easier for sales to do their job later on.
Patreon
Patreon is one of the best free Mailchimp integrations out there. This platform helps small businesses and content creators place their products in front of a larger audience and charge for them.
This is what the two apps can do together:
- Personalized campaigns based on how subscribers react to your content
- Send targeted emails based on subscriber tiers
- Send emails automatically from the app when you create new work or update it
And much more.
Wrapping up
Mailchimp is one of the best ways to grow your email lists, turn your website into a lead-generation machine, segment your audiences, and make more money from your email contacts. Besides the generous free tier, the integrations on this platform make for an enticing offer and today, we've shared some of the best ones to automate your workflows.
Why not start with Capsule? With our CRM and Mailchimp combined, you can grow your lists and make more revenue from your existing contacts.
