Did you know that nearly 50% of small, new companies fail within the first 5 years?
Your business doesn't have to be another statistic.
While starting a small business can feel like climbing a mountain, having the right tools can make the process much easier.
No matter if you're just getting started or looking to grow, there are countless materials available to make you succeed.
In this article, we've gathered over 40 of the best small business resources, including books, articles, podcasts, and YouTube channels.
Let's get started:
Small business books
You don't need an MBA to run a successful small business. In fact, many of the best lessons come from practical, actionable advice found in some of the best small business books.
#1 The Lean Startup by Eric Ries
"The Lean Startup" changes the traditional way of starting a business by focusing on quick testing and learning from mistakes. Eric Ries introduces the idea of the Minimum Viable Product (MVP), which means launching a simple version of your product to get feedback fast.
Small business owners will find "The Lean Startup" very helpful because it teaches how to be flexible, which is important when you have limited resources. The book offers a plan for continuous improvement and helps businesses stay competitive and adapt to changes. Plus, it sheds light on strategies to keep customers happy without spending a lot of money upfront.
Key takeaway: Always be willing to test new ideas and learn from your customers to keep improving your business.
#2 "The E-Myth Revisited" by Michael E. Gerber
"The E-Myth Revisited" shatters the common conceptions about starting a small business. Michael Gerber walks readers through the life of a business, from infancy to maturity, and teaches them how to build a company that’s not dependent on the owner.
This book is perfect for small business owners because it emphasizes the seriousness of working on your business, not just in it. Gerber's insights on systems and processes make small and independent companies achieve sustainable growth.
Key takeaway: Systems and processes are the backbone of a successful business.
#3 "Good to Great" by Jim Collins
"Good to Great" looks at why some companies transition from being good to great while others don't. Jim Collins and his research team identify key factors that contribute to this transformation through rigorous analysis.
With this book, you can gain insights into the strategic decisions that lead to success. Collins' emphasis on disciplined people, thought, and action is especially relevant for those looking to grow businesses beyond their initial stages.
Key takeaway: Greatness is not a function of circumstance - it is largely a matter of conscious choice and discipline.
#4 "Company of One" by Paul Jarvis
"Company of One" challenges the notion that bigger is always better in business. Paul Jarvis argues for the benefits of staying small and agile, focusing on building a business that serves your life, not the other way around.
This book is a breath of fresh air for those overwhelmed by the pressure to scale. It offers a unique approach to business growth, showing that small firms can thrive without endless expansion.
Key takeaway: Staying small can be a smart strategy - it allows for more control, flexibility, and a better quality of life.
#5 "Rework" by Jason Fried and David Heinemeier Hansson
Fried and Hansson deliver a radical new approach to business. They debunk traditional business advice and share their own unconventional methods that have proven successful.
Get ready for a treasure trove of practical advice for small business owners looking to break the mold. It’s filled with actionable tips that make planning and growth less daunting and more attainable.
Key takeaway: Success doesn't always come from following the rules. Sometimes, the best way forward is to innovate and think differently.
#6 "The $100 Startup" by Chris Guillebeau
If you want to start a successful business with very little money, this one is a must-read. Chris Guillebeau shares stories of people who have built thriving businesses with minimal investment. He also shares practical steps anyone can take to do the same.
Reading this book can help you leave behind traditional job constraints and achieve financial independence. It's packed with real-life examples and actionable advice that makes planning and execution seem less daunting.
Key takeaway: A great idea and the willingness to take action can turn a small investment into a profitable business.
#7 "Virtual Freedom" by Chris Ducker
"Virtual Freedom" is a guide to working with virtual assistants to grow your business. Chris Ducker shares tips on how to delegate tasks, increase productivity, and achieve a better work-life balance through outsourcing.
Small businesses often struggle with time management and resource allocation. This book helps owners maximize their productivity by using virtual assistants and other online tools, which are especially useful for small business administration and development.
Key takeaway: Delegating tasks to virtual assistants can free up your time, so you can focus on business growth and strategic planning.
#8 "Measure What Matters" by John Doerr
In this book, you'll learn about the concept of Objectives and Key Results (OKRs) - a goal-setting framework that has driven success at companies like Google. John Doerr explains how OKRs can aid businesses in achieving focus, alignment, and exponential growth.
Small business owners can benefit from the clarity and accountability that OKRs bring. The book gives you access to a method to track progress and stay on top of business goals, which is essential for both new and existing businesses.
Key takeaway: Setting clear, measurable objectives can drive business improvements and encourage a culture of accountability.
#9 "Guerrilla Marketing" by Jay Conrad Levinson
If you haven't heard of this title yet, we suggest that you give it a look. It teaches creative and cost-effective marketing strategies for small businesses. Jay Conrad Levinson's unconventional methods focus on achieving maximum impact with minimal investment.
Small business owners often have limited marketing budgets. "Guerrilla Marketing" is filled with practical ways to attract customers without breaking the bank, so it really is a great resource for anyone looking to boost their marketing efforts.
Key takeaway: Innovative, low-cost marketing techniques can generate big returns and make small businesses stand out in a crowded market.
#10 "The Startup Owner's Manual" by Steve Blank and Bob Dorf
"The Startup Owner's Manual" is a top guide for launching and scaling a startup. Steve Blank and Bob Dorf share detailed instructions on customer discovery, validation, and building a sustainable business model.
It's an essential read for entrepreneurs who want to understand the mechanics of starting and growing a business. It covers everything from business templates to financial resources. It's a thorough resource for small business development centers and aspiring business owners.
Key takeaway: A structured approach to customer discovery and validation is key to building a successful and scalable business.
#11 "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours" by Noah Kagan
"Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours" by Noah Kagan is a step-by-step guide to starting a successful business quickly. By focusing on overcoming fear and building practical skills, Kagan offers advice that any aspiring entrepreneur can use.
Small business owners should read this book to learn how to validate ideas rapidly and turn their entrepreneurial dreams into reality with minimal risk and investment. It's an essential read for those looking to kickstart their business journey with confidence and practical know-how.
Key takeaway: Quickly validating business ideas through immediate real-world testing helps entrepreneurs overcome fear and perfectionism.
Small business YouTube channels
If you're a fan of watching YouTube videos, you should definitely check out some of these channels for small businesses:
#1 TED Talks/TEDx
TED and TEDx feature inspiring talks from leaders and thinkers on a wide range of topics, including personal development and business.
Benefits:
- Gain fresh perspectives and innovative ideas that can spark creativity and growth in small businesses.
- Learn about different storytelling techniques that can help in marketing and branding efforts.
- Access a range of topics that can aid in both personal and professional development.
Who it’s for: Small businesses looking for inspiration and new ideas to drive growth and innovation.
#2 Marie TV by Marie Forleo
Marie Forleo shares practical business advice and personal development tips with a humorous and authentic touch.
Benefits:
- Discover actionable business strategies that can be implemented immediately.
- Get motivated to align your business goals with your personal life for a balanced approach.
- Watch interviews with successful entrepreneurs who share their secrets and insights.
Who it’s for: Those seeking practical advice and motivation to grow their businesses and improve their lives.
#3 Gary Vaynerchuk (GaryVee)
Gary Vaynerchuk, a marketing expert, shares his insights on entrepreneurship, personal branding, and social media marketing.
Benefits:
- Enjoy daily updates on marketing trends and strategies.
- Learn how to build a personal brand to attract customers.
- Get inspired by Gary’s energetic and no-nonsense approach to business.
Who it’s for: Businesses looking to improve their marketing efforts and build a strong personal brand.
#4 Small Business Toolbox
Small Business Toolbox is created by Andy Mac, an entrepreneur who has been running businesses in the UK for over 25 years. In his videos, he shares plenty of self-employment tips and other free resources.
Benefits:
- Access tutorials on everything related to running a business in the UK.
- Learn how to become self-employed in the UK and do proper business planning.
- Find answers to common questions, e.g. how to make a free business website or install WordPress manually.
Who it’s for: Small businesses and startups looking to create better marketing strategies and grow their customer base.
#5 Moz
Moz focuses on SEO and content marketing, featuring educational videos and the popular Whiteboard Friday series.
Benefits:
- Learn effective SEO techniques to boost your website’s visibility and drive traffic.
- Get insights into content marketing strategies for better engagement and conversion.
- Enjoy practical tips and tutorials that can be easily implemented to improve your online presence.
Who it’s for: Those who want to engage with SEO and content marketing efforts to drive business growth.
#6 Behind the Brand by Bryan Elliott
"Behind the Brand" shares behind-the-scenes looks into the success stories of various brands and entrepreneurs through in-depth interviews.
Benefits:
- Learn from the experiences of successful entrepreneurs and business leaders.
- Find out about insights into effective branding and marketing strategies.
- Discover the personal journeys and challenges faced by industry leaders.
Who it’s for: Inspiration and practical advice-seeking professionals.
#7 Fast Company
Fast Company’s YouTube channel covers innovation in technology, leadership, and design. It includes interviews and insights from business leaders and creators.
Benefits:
- Stay updated on the latest trends and innovations in business and technology.
- Access interviews with industry leaders sharing their success stories and strategies.
- Find inspiration and ideas for implementing innovative practices in your business.
Who it’s for: Small businesses seeking to stay ahead of industry trends and looking for innovative ideas to expand their business.
#8 Stanford Graduate School of Business
Stanford Graduate School of Business shares lectures, talks, and discussions from business experts and thought leaders.
Benefits:
- Access high-quality educational content from one of the top business schools.
- Take advantage of business strategies and management practices shared by experts.
- Learn from case studies and real-world examples discussed by professors and business leaders.
Who it’s for: Small business owners and entrepreneurs looking to enhance their knowledge with academic insights and practical advice.
#9 Y Combinator
Y Combinator features talks and lectures from startup leaders and experts. This channel focuses on entrepreneurship and startup culture.
Benefits:
- Get inspired by successful startup founders and their experiences.
- Access practical advice on starting and scaling a business.
- Stay informed about the latest trends and best practices in the startup world.
Who it’s for: Aspiring entrepreneurs and small businesses interested in guidance on building and scaling a startup.
#10 Neil Patel
Neil Patel’s channel focuses on SEO, digital marketing, and social media strategies so that businesses can get bigger online.
Benefits:
- Master effective SEO strategies to improve your website’s search engine ranking.
- Gain insights into digital marketing techniques that drive traffic and conversions.
- Take lessons from tutorials and tips on using social media to boost your business’s online presence.
Who it’s for: Small business owners and marketers looking to improve their online marketing efforts.
#11 Google Small Business
This channel is filled with small business tips, tools and resources to grow your company online.
Benefits:
- Learn how to expand your business using Google's solutions, such as Google Ads and Google Business Profile.
- Get advice from entrepreneurs similar to you.
Who it's for: Small company leaders interested in getting professional tips and advice on using Google's tools.
Small business articles
Sophisticated business courses aren't essential to learn practical skills and gain knowledge that could take your business to another level. That's because there are free articles that offer great resources, often better than paid programs:
#1 "Your guide to small business marketing" by Capsule CRM
About Capsule CRM: Capsule CRM is a customer relationship management platform that helps businesses keep track of their customer interactions and sales processes. Our blog covers topics related to CRM, marketing, sales, and business growth strategies.
This specific guide looks into essential marketing tactics for small businesses. It covers various techniques from social media marketing to content creation, all to help small business owners attract and retain customers.
Questions answered:
- How can small businesses use social media effectively?
- What are the best content marketing strategies for engaging potential customers?
- How do you measure the success of your marketing efforts?
#2 "10 Small Business Trends for 2024" by Semrush
About Semrush: Semrush is a comprehensive digital marketing suite that recommends tools for SEO, content marketing, social media, and competitive research. Their blog focuses on trends, tips, and strategies for effective digital marketing.
This article outlines the top 10 trends that are expected to shape small businesses in 2024. From the adoption of AI to prioritizing employee mental health, the post fills you in on insights into how these trends can impact small business operations.
Questions answered:
- What technological trends will influence small businesses in 2024?
- How can businesses improve employee well-being and productivity?
- Why is cybersecurity becoming more vital for small businesses?
#3 "The ultimate guide to small business funding" by Capsule CRM
This guide looks at various funding options available to small businesses. It details traditional loans, venture capital, grants, and crowdfunding. Articles like this one offer great tips on how to secure funding for business growth.
Questions answered:
- What are the different types of funding available for small businesses?
- How do you apply for a small business loan?
- What are the pros and cons of crowdfunding for business financing?
#4 "Small Business Trends and Predictions" by Business News Daily
About Business News Daily: Business News Daily has practical advice, insights, and resources for business owners. It covers everything from starting a business to managing operations and financial planning.
This piece of content predicts the major trends that will affect small businesses in the coming year. It discusses advancements in AI, the growing importance of cybersecurity, and changes in consumer behavior.
Questions answered:
- What are the top trends expected to influence small businesses in the next year?
- How can small businesses leverage AI for growth?
- What strategies can businesses use to enhance cybersecurity?
#5 "How to grow your business" by Capsule CRM
In this release, we focus on giving you actionable tips on scaling your small business. We go through topics like market research, customer retention, and using technology to promote business growth.
Questions answered:
- What steps can you take to scale your small business?
- How important is market research for business growth?
- What technologies can help small businesses succeed?
#6 "Small Business Trends for 2024: What’s Next" by AllBusiness
About Business News Daily: AllBusiness.com is a resource for small business owners, giving advice, tips, and news on various topics like finance, marketing, and technology.
The blog post discusses key trends small businesses should watch in 2024, covering areas such as community building, customer experience, financial challenges, and technological advancements. Experts share insights on how these trends will shape the small business landscape.
Questions answered:
- How can small businesses build stronger community ties in 2024?
- What are the anticipated financial challenges for small businesses next year?
- How can AI and personalization improve customer experiences?
#7 "Do you know these 23 business scheduling tips?" by Unrubble
About Unrubble: Unrubble focuses on productivity and efficiency tools, primarily for small businesses. It offers software solutions to simplify scheduling, time management, and employee coordination.
This blog post shares 23 essential scheduling tips for small businesses, covering strategies to manage time better, and improve employee satisfaction through smart scheduling practices.
Questions answered:
- What are some effective scheduling strategies for small businesses?
- How can good scheduling improve employee morale?
- What tools can small businesses use for better scheduling?
#8 "Certificates as a marketing tool for small businesses" by Certifier
About Certifier: Certifier is a tool for creating and using certificates for various purposes, from marketing to professional recognition.
The piece is about how small businesses can use certificates as marketing tools. Sergey, the author, discusses the benefits of using certificates for customer engagement, loyalty programs, and brand enhancement.
Questions answered:
- How can certificates boost a small business’s marketing efforts?
- What types of certificates are effective for customer engagement?
- How can businesses integrate certificates into their loyalty programs?
#9 "Trends Shaping Small Business in 2024" - CO- by U.S. Chamber of Commerce
About the website: CO- is a platform by the U.S. Chamber of Commerce that has resources, tools, and insights to let small business owners grow and manage their businesses.
This article outlines the trends shaping small businesses in 2024, including technological advancements, changes in consumer behavior, and financial strategies to navigate economic challenges.
Questions answered:
- What technological trends will impact small businesses in 2024?
- How are consumer behaviors expected to change next year?
- What financial strategies can help small businesses during economic uncertainties?
#10 "11+ email marketing ideas you should use [and metrics guide]" by Capsule CRM
From this blog post, you can expect to learn about the best types of emails to send in marketing campaigns. You’ll see there examples such as sales and promotional messages, as well as abandoned charts and product recommendation types of emails. All the inspirations described in this piece are excellent for using as a small business.
Questions answered:
- What makes a good email marketing campaign?
- What are the benefits of a good email marketing campaign?
- What are some important metrics for email marketing campaigns?
#11 "20 must have tools for small businesses" by Forbes
About Forbes: Forbes is a globally recognized media company known for its authoritative journalism in the business world. It offers readers valuable insights, news, and analysis on various aspects of business, finance, technology, and entrepreneurship.
The article "20 Must-Have Tools for Small Businesses" by Tanya Prive covers essential tools that can change the speed of a small business's growth. Get ready to learn about the best resources to tackle common challenges and streamline your operations.
Questions answered:
- What are some essential tools for small business growth?
- How can small businesses utilize technology to improve efficiency?
- Which tools can support you with project management, communication, and marketing?
Small business podcasts
Podcasts deliver wisdom through compelling narratives and expert interviews.
Listen to the ones listed below to hear motivational success stories and gather actionable strategies to manage your business better:
#1 Entrepreneurs on Fire
Host: John Lee Dumas
This podcast features nearly 2000 inspiring stories from successful entrepreneurs who share their strategies and tips for business growth.
It includes:
- Real-world success stories and lessons.
- Actionable business strategies.
- Daily episodes to keep you motivated and informed.
#2 The Tim Ferriss Show
Host: Tim Ferriss
Tim Ferriss interviews top performers from various fields on their routines, strategies, and mindsets.
It includes:
- Dives into the habits of successful people.
- Diverse perspectives on achieving success.
- Long-form interviews that uncover detailed insights.
#3 Smart Passive Income
Host: Pat Flynn
This podcast focuses on creating online businesses and generating passive income streams.
It includes:
- Tips on building and scaling online businesses.
- Insights into passive income strategies.
- Interviews with successful online entrepreneurs.
#4 Marketing School
Hosts: Neil Patel and Eric Siu
Neil and Eric share daily tips and strategies on SEO and digital marketing in general.
It includes:
- Concise, actionable marketing advice.
- Up-to-date information on digital marketing trends.
- Daily episodes that fit into a busy schedule.
#5 How I Built This
Host: Guy Raz
Guy Raz shares the stories behind the people who created some of the world's best-known companies.
It includes:
- Inspirational entrepreneurial stories.
- Insights into the challenges and triumphs of building a business.
- Interviews with founders of successful companies.
#6 Mixergy
Host: Andrew Warner
Mixergy features interviews with business professionals who share their challenges and solutions.
It includes:
- Real-world problem-solving techniques.
- In-depth interviews with successful entrepreneurs.
- Focus on persistence and overcoming obstacles.
#7 The GaryVee Audio Experience
Host: Gary Vaynerchuk
In this content form, Gary Vaynerchuk shares business insights, marketing strategies, and motivational talks.
It includes:
- Energetic and straightforward business advice.
- Tips on personal branding and marketing.
- Regular updates with new content.
#8 The $100 MBA Show
Host: Omar Zenhom
Omar gives you real-world business lessons and strategies in a straightforward format.
It includes:
- Practical business education.
- Real-world application of business concepts.
- Short, daily episodes that are easy to digest.
#9 HBR IdeaCast
Hosts: Harvard Business Review editors
This podcast sheds light on insights from thought leaders in business and management.
It includes:
- Academic and research-backed perspectives.
- Insights into business strategies and leadership.
- Weekly episodes covering a wide range of topics.
#10 The Indie Hackers Podcast
Hosts: Courtland Allen and Channing Allen
Get ready to listen to conversations with founders of profitable internet businesses who share their strategies and experiences.
It includes:
- Insights into building and growing online businesses.
- Tips on achieving profitability and scaling.
- Stories from independent entrepreneurs.
#11 The Side Hustle School
Host: Chris Guillebeau
This one is a daily podcast filled with practical tips and inspiring stories to help listeners create new sources of income without quitting their day job. Check it out if it sounds like something you'd like.
It includes:
- Tips on how to start a profitable side hustle with actionable advice.
- Inspirations from real-life success stories.
- Guidance on turning side projects into income streams.
#12 Small Business Diaries
Hosts: Steve Ledgerwood and Jon Davis
Small Business Diaries is a podcast for small business owners detailing the career-defining moments of industry experts.
Whether you're a CEO, a salesperson, or a marketing professional, this podcast is packed full of stories, anecdotes, and cautionary tales that every small business owner needs to know.
It includes:
- Stories of how industry experts began their careers.
- Lessons learned during career setbacks.
- Advice on how to stay resilient throughout your career.
Looking for more podcasts? Check out our full list of best business podcasts in our blog post here.
Conclusion
Your business can be as successful as you make it to be.
The resources shared in this article are wonderful starting points on your journey to taking your small company to new heights.
Save this list for later and enjoy learning new insights every day.
Good luck!
