Back to all posts
Sales, Webinars

Webinar: Getting salespeople thinking like marketers with Michael Hanson

In this Capsule webinar, Michael Hanson outlines how salespeople can drive better outcomes by thinking more like marketers.

Dan Duran · October 19, 2023

In the first of our Capsule webinar series, Growth Genie CEO Michael Hanson, outlines how salespeople can really drive better outcomes by thinking more like marketers and using content to nurture stronger relationships and close more deals, faster.

In the webinar Michael covers:

  • Why content is key
  • What type of content should be used (and when)
  • Where to find content
  • Practical examples of how to use content

What to read next

How to build an upsell and cross sell program

How to build an upsell and cross sell program

60+ best ChatGPT prompts for sales and marketing (and how to use them)

60+ best ChatGPT prompts for sales and marketing (and how to use them)

Sales Enablement 101: Definition, techniques and tools

Sales Enablement 101: Definition, techniques and tools

How to overcome objections as an SDR

How to overcome objections as an SDR