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LinkedIn Integration

Thursday, March 13, 2014 by Duncan Stockdill

LinkedIn have changed the requirements for CRM applications and are unfortunately disabling our API access. As a result LinkedIn matches will stop appearing in Capsule’s social search feature.

LinkedIn notified us that:

After a review, we believe that your product(s) (Capsule) violates LinkedIn’s API Terms of Use. In accordance with Section I.C, you are required to be accepted into a LinkedIn Partner Program in order to use our APIs for applications that are “used for hiring, marketing, or sales.

While we have taken care to follow the terms of use, the requirement for a partnership was introduced after we built our integration with LinkedIn. We applied for the LinkedIn Partner Program at the time and more recently but unfortunately LinkedIn have not offered us a partnership. LinkedIn’s only partners in the CRM space are Salesforce and Microsoft Dynamics. LinkedIn now appear to be closing off access to CRM platforms completely as they have recently stated:

Please note that currently we are not accepting any more CRM partners. We will update this page when we are ready to accept more applications in this program..

We’re aware that LinkedIn have sent similar notifications to other CRM applications and so this isn’t just a decision against Capsule.

LinkedIn’s decision to close their API’s to CRM applications is deeply disappointing. We are very grateful that for the most part the web is open as we are able to integrate interesting and useful services into Capsule. The LinkedIn integration we built in Capsule made it simple for users to locate their contacts on LinkedIn (via the public URL) and connect with them using the LinkedIn platform. LinkedIn’s decision to close our access seems counter intuitive if LinkedIn are interested in making it simple for their users to engage with the LinkedIn platform. We encourage LinkedIn to reconsider this decision.

We are exploring alternative ways to a offer similar capability outside of the LinkedIn API and expect to have something to share on this soon.

 

posted in capsule, integration,

Comments

Chris Curtin Thu Mar, 13 2014 at 11:50 am

I get the feeling that LinkedIn is trying to turn itself into a full bore CRM/Dashboard and this is the reason why.

Debbie Dean Thu Mar, 13 2014 at 12:02 pm

What are LinkedIn thinking! Isn’t the whole concept of Linkedin to be able to connect with your contacts??

It makes you wonder what they are planning for the future!

Keep up the good work Capsule, we know its not your fault smile

Jeremy Hurst Thu Mar, 13 2014 at 02:03 pm

Here’s a theory.  LinkedIn is steadily turning itself into the corporate Facebook, and the only partner I suspect that they really wanted was Microsoft whose social offering is unable to compete.  Microsoft’s primary revenue generator is via corporate clients, so a corporate Facebook style offer for them would make sense.  LinkedIn couldn’t just partner with Microsoft though, so they had to then offer Salesforce a place at the table as they were the only other CRM company that had the weight to cause a fuss. 

My guess would be that Microsoft could be lining up to buy LinkedIn and then they can fully integrate their Dynamics range and offer it to the 259 million subscribers that LinkedIn has around the world.  Microsoft may also find it useful to access the social patent library that LinkedIn owns, and they could run their email services through LinkedIn servers as per the LinkedIn Intro app for iPhone.

Jordan Chitty Thu Mar, 13 2014 at 02:55 pm

This is a real shame, as I’ve found the LinkedIn integration very useful, particularly for finding out a bit more about new prospects with whom I do not have a current connection. I hope you guys find a way around the limitations imposed upon you!

Douglas Benjamin Thu Mar, 13 2014 at 10:33 pm

Contrast this with LinkedIn’s CardMunch: free transcription of business cards into contacts for your phone. The saying goes something like “If the service is free, the payment is your data.”

In this case, LinkedIn simply wasn’t benefitting from their arrangement with Capsule or other CRMs via free API.

Here’s a non-malicious question for Capsule (which I can already guess the answer to): what user information were you providing back to LinkedIn?

Ethan Fri Mar, 14 2014 at 12:36 am

That’s really too bad. Hmm. I’m puzzled about that choice, LinkedIn.

Klaus Fri Mar, 14 2014 at 07:25 am

Why don’t you improve the integration of www.xing.com instead smile

Terry Fri Mar, 14 2014 at 01:25 pm

Pretty lame by Linkedin standards, but if you look at the way they’ve started to allow users to add information into Linkedin it’s clear that they’re heading down the CRM route.

However, at £30+/month we’ll be sticking with Capsule!

Dean Swanepoel Thu Mar, 27 2014 at 01:48 pm

Hmmm, very suspect indeed. However I believe this can only be to their detriment. Linkedin is starting to become very un-user friendly by wanting us to pay for every extra bit of information. I for one have stopped making use of linkedin. Keep up the good work Capsule, you guys Rock!!

Shelley Cadamy Fri Apr, 4 2014 at 07:53 pm

Thanks for the terribly straight forward update. I wondered why Linkedin had stopped showing up for my contacts. I still love your product and will continue using it.

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