When it comes to picking a CRM you’re spoilt for choice, there’s something for everyone. It goes without saying that every CRM software says they’re the best but what you have to ask is - the best at what?
Everyone loses a sale now and again but how often do you learn from it? It’s important to understand where it all went wrong, even more so if it’s down to the person selling.
Sometimes you don’t lose a sale, it just goes stale. What’s important is to be aware of these stale opportunities and put plans in place to reinvigorate them or close the opportunity.